Brandwave

EasyPost vs Stamps.com:Which is more popular by branded search?

In August 2026, EasyPost had more branded searches than Stamps.com among shipping label platforms worldwide. EasyPost was estimated to have 27.1K branded searches compared to Stamps.com’s 22.2K, and held a 7.3% Share of Search versus Stamps.com’s 6%. These are worldwide searches for English-language branded terms.

Share of Search among shipping label platforms worldwide in August 2026Which is more popular in search, EasyPost or Stamps.com?
EasyPost7.3%27.1K searches
vs
Stamps.com6%22.2K searches

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Which is more popular in search, EasyPost or Stamps.com?

Compare the platforms used to buy and print shipping labels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EasyPost and Stamps.com among shipping label platforms worldwide, by month

Share of Search by month for EasyPost, Stamps.com. The figures are in the table below the chart.

View monthly share of search table
MonthShippoShipStationPirate ShipEasyPostStamps.com
Oct 202547.1%29.2%7.8%8.7%7.2%
Nov 202550%25.7%9.2%7.6%7.6%
Dec 202552.7%22%9%6.6%9.8%
Jan 202648.9%24.8%8.3%9%9%
Feb 202649.6%25.2%8.4%7.5%9.2%
Mar 202653.3%23.1%7.4%8.1%8.1%
Apr 202651.2%24.4%8.6%7.9%7.9%
May 202653.2%24.4%7.5%8.2%6.7%
Jun 202654.3%22.9%7.6%8.4%6.8%
Jul 202654.6%23.1%8.3%8.4%5.6%
Aug 202657.8%20.1%8.8%7.3%6%
Sep 2026—————

How has the EasyPost and Stamps.com comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Stamps.com took it in December 2025, EasyPost took it in May 2026.
  • Across the 11 months ending August 2026, EasyPost’s estimated Share of Search among shipping label platforms worldwide moved from 8.7% to 7.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Stamps.com’s estimated Share of Search among shipping label platforms worldwide moved from 7.2% to 6%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for shipping label platforms worldwide in August 2026?

  1. In August 2026, EasyPost lost estimated Share of Search among shipping label platforms worldwide, from 8.4% to 7.3%.

  2. Estimated monthly branded searches for Stamps.com worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using EasyPost’s and Stamps.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EasyPost

1 branded search term

  • easypost

Stamps.com

1 branded search term

  • stamps.com

How the Brand Demand Index is measured

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