How popular isShipStation in search?
In August 2026, there were an estimated 75K branded searches for ShipStation worldwide which is down 32.2% over the last 11 months. ShipStation holds 18.9% estimated Share of Search among ecommerce shipping platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Shippo54.4%
ShipStation18.9%
Sendcloud12.5%
Pirate Ship8.3%Easyship5.8%
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Which ecommerce shipping platforms compete with ShipStation?
Share of Search by month for Shippo, ShipStation, Sendcloud, Pirate Ship, Easyship. The figures are in the table below the chart.
View monthly share of search table
| Month | Shippo | ShipStation | Sendcloud | Pirate Ship | Easyship |
|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 27.2% | 14.9% | 7.3% | 6.8% |
| Nov 2025 | 45.6% | 23.4% | 15.5% | 8.4% | 7% |
| Dec 2025 | 50.3% | 20.9% | 14% | 8.5% | 6.3% |
| Jan 2026 | 46.1% | 23.4% | 15.6% | 7.8% | 7% |
| Feb 2026 | 48.1% | 24.4% | 13.4% | 8.1% | 6% |
| Mar 2026 | 50.7% | 21.9% | 14.1% | 7% | 6.3% |
| Apr 2026 | 49.2% | 23.5% | 13.9% | 8.3% | 5.1% |
| May 2026 | 51.7% | 23.7% | 11.9% | 7.3% | 5.4% |
| Jun 2026 | 51.2% | 21.6% | 14.4% | 7.2% | 5.5% |
| Jul 2026 | 50.8% | 21.5% | 14.3% | 7.8% | 5.6% |
| Aug 2026 | 54.4% | 18.9% | 12.5% | 8.3% | 5.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.4% | 216K | +0.23% | +3.6 points | |
| 2, held 2nd | 18.9% | 75K | -17.5% | -2.5 points | |
| 3, held 3rd | 12.5% | 49.5K | -18.2% | -1.8 points | |
| 4, held 4th | 8.3% | 32.9K | 0% | +0.5 points | |
| 5, held 5th | 5.8% | 22.9K | -3.7% | +0.2 points |
1.
Shippo54.4%
Held 1st. 216K estimated branded searches, +0.23% vs prior month. Share +3.6 points.
18.9%
Held 2nd. 75K estimated branded searches, -17.5% vs prior month. Share -2.5 points.
12.5%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
8.3%
Held 4th. 32.9K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
5.8%
Held 5th. 22.9K estimated branded searches, -3.7% vs prior month. Share +0.2 points.
Compare search popularity between ShipStation and its closest rivals
How has branded search demand for ShipStation changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ShipStation worldwide fell from 111K to 75K.
- Across the 11 months ending August 2026, ShipStation’s estimated Share of Search among ecommerce shipping platforms worldwide decreased from 27.2% to 18.9%.
How did search popularity change for ecommerce shipping platforms worldwide in August 2026?
5 changes
In August 2026, Shippo gained estimated Share of Search among ecommerce shipping platforms worldwide, from 50.8% to 54.4%.
In August 2026, Pirate Ship gained estimated Share of Search among ecommerce shipping platforms worldwide, from 7.8% to 8.3%.
In August 2026, ShipStation lost estimated Share of Search among ecommerce shipping platforms worldwide, from 21.5% to 18.9%.
In August 2026, Sendcloud lost estimated Share of Search among ecommerce shipping platforms worldwide, from 14.3% to 12.5%.
Estimated monthly branded searches for Easyship worldwide fell 17.2% over 11 measured months, from 27.7K to 22.9K in August 2026.
Where does ShipStation compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ecommerce shipping platforms | 2nd of 5 | 18.9% | Shown above |
| Shipping label platforms | 2nd of 5 | 20.1% | Show ranking |
How is ShipStation measured?
Brandwave collects information about searches that people make online using ShipStation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- shipstation
- shipstation shipping calculator
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