How popular isWestpac?
In September 2026, people searched for Westpac by name about 1.2 million times in Australia, a 17.9% decrease from the previous year. These searches made up 5.1% of all Australia business bank account searches, placing Westpac sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about business bank accounts, Westpac appeared in all answers and was the second most recommended of the eight.
Westpac is the sixth most searched of 8 competitors and the second most recommended in AI answers.
Judo BankShare of searches 39.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AirwallexShare of searches 32.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
CommBankShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
NABShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
WestpacShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top business bank accounts in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Westpac appeared in all five answers. Westpac is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NAB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Westpac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CommBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ANZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Judo Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business bank accounts
5 answers
Asked ChatGPT
“What's the best business bank account in Australia?”
Asked ChatGPT
“Which bank should I open a business account with?”
Asked ChatGPT
“Which business account has the lowest fees for a small business?”
Searched Google, AI Overview
“business bank account”
Searched Google, AI Overview
“business account”
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Which business bank accounts compete with Westpac?
Share of searches by month for Judo Bank, Airwallex, CommBank, NAB, Revolut, Westpac, ANZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Judo Bank | Airwallex | CommBank | NAB | Revolut | Westpac | ANZ | Wise |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 36.3% | 8.8% | 5.8% | 3.2% | 4.8% | 3.8% | 1.2% |
| Nov 2025 | 37.1% | 37.2% | 7.4% | 4.9% | 2.7% | 5.9% | 3.9% | 0.98% |
| Dec 2025 | 34.1% | 41.8% | 6.7% | 4.4% | 3% | 5.5% | 3.7% | 0.9% |
| Jan 2026 | 29% | 43.6% | 8.6% | 5.7% | 3.1% | 5.7% | 3.1% | 1.2% |
| Feb 2026 | 45.5% | 30.5% | 7.4% | 4.9% | 2.7% | 4.9% | 3.2% | 0.99% |
| Mar 2026 | 48.3% | 32.4% | 5.3% | 4.3% | 2.3% | 4.3% | 2.3% | 0.86% |
| Apr 2026 | 43.7% | 35.9% | 5.8% | 4.7% | 2.6% | 3.9% | 2.6% | 0.95% |
| May 2026 | 47.2% | 31.8% | 6.3% | 4.1% | 2.7% | 4.1% | 2.7% | 1% |
| Jun 2026 | 52.2% | 28.8% | 5.7% | 3.7% | 2.4% | 3.7% | 2.4% | 0.93% |
| Jul 2026 | 44.8% | 30.1% | 7.3% | 4.8% | 4% | 4.8% | 3.1% | 1.2% |
| Aug 2026 | 42.1% | 34.7% | 5.6% | 4.5% | 4.5% | 4.5% | 3% | 1.1% |
| Sep 2026 | 39.2% | 32.1% | 7.8% | 5.1% | 5.1% | 5.1% | 4.2% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.2% | 22.2K | -18.1% | -2.9 points | |
| 2, held 2nd | 32.1% | 18.2K | -18.4% | -2.5 points | |
| 3, held 3rd | 7.8% | 4.4K | +22.2% | +2.2 points | |
| 4, held 4th | 5.1% | 2.9K | 0% | +0.6 points | |
| 5, held 5th | 5.1% | 2.9K | 0% | +0.6 points | |
| 6, held 6th | 5.1% | 2.9K | 0% | +0.6 points | |
| 7, held 7th | 4.2% | 2.4K | +26.3% | +1.3 points | |
| 8, held 8th | 1.3% | 720 | 0% | +0.2 points |
39.2%
Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.9 points.
32.1%
Held 2nd. 18.2K estimated branded searches, -18.4% vs prior month. Share -2.5 points.
3.
CommBank7.8%
Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +2.2 points.
4.
NAB5.1%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
Revolut5.1%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.
Westpac5.1%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.6 points.
7.
ANZ4.2%
Held 7th. 2.4K estimated branded searches, +26.3% vs prior month. Share +1.3 points.
8.
Wise1.3%
Held 8th. 720 estimated branded searches, 0% vs prior month. Share +0.2 points.
Westpac, CommBank and 2 other brands sell other things too, so only their searches that name this product count here, like “westpac business account”.
Compare popularity between Westpac and its closest rivals
Every comparison with Westpac
21 comparisons
- ANZ vs Westpac
- CommBank vs Westpac
- NAB vs Westpac
- St.George vs Westpac
- Bendigo Bank vs Westpac
- Bankwest vs Westpac
- Macquarie Bank vs Westpac
- BOQ vs Westpac
- Great Southern Bank vs Westpac
- Suncorp Bank vs Westpac
- ubank vs Westpac
- ING vs Westpac
- ME Bank vs Westpac
- Up vs Westpac
- Latitude vs Westpac
- Coles vs Westpac
- American Express vs Westpac
- Airwallex vs Westpac
- Judo Bank vs Westpac
- Revolut vs Westpac
- Westpac vs Wise
How has branded search demand for Westpac changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Westpac in Australia fell from 1.5M to 1.2M.
- Across the 12 months ending September 2026, Westpac’s share of searches among business bank accounts in Australia peaked at 5.9% in November 2025 and was lowest at 3.7% in June 2026.
- Across the 12 months ending September 2026, Westpac fell from 5th to 6th among business bank accounts in Australia.
How did search popularity change for Australia business bank accounts in September 2026?
6 changes
In September 2026, CommBank gained share of searches among business bank accounts in Australia, from 5.6% to 7.8%.
In September 2026, ANZ gained share of searches among business bank accounts in Australia, from 3% to 4.2%.
In September 2026, NAB gained share of searches among business bank accounts in Australia, from 4.5% to 5.1%.
In September 2026, Revolut gained share of searches among business bank accounts in Australia, from 4.5% to 5.1%.
In September 2026, Westpac gained share of searches among business bank accounts in Australia, from 4.5% to 5.1%.
In September 2026, Judo Bank lost share of searches among business bank accounts in Australia, from 42.1% to 39.2%.
How are Westpac’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Westpac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- westpac
- westpac business account
- westpac credit card
Do you work for Westpac? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Westpac compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Banks | 3rd of 15 | 17.8% | Show ranking |
| Credit cards | 7th of 9 | 3% | Show ranking |
| Business bank accounts | 6th of 8 | 5.1% | Shown above |
Is Westpac your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.