Credit cards in Australia:Which are most popular?

Name: Credit cards in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, St.George was the most searched credit card brand in Australia, accounting for 50.5% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, American Express was mentioned most often, in four of the five answers. American Express was recommended most often, coming first in one out of three responses that gave a list.

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Top credit cards in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, American Express was mentioned most often, in four of the five answers. American Express was recommended most often, coming first in one out of three answers that gave a list. Coles was second, and ANZ was third. St.George, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
American Express	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Coles	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
CommBank	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
ANZ	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Latitude	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
NAB	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Westpac	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
St.George	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bankwest	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

American Express4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Coles2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CommBank1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ANZ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Latitude1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NAB1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Westpac1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
St.George0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bankwest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about credit cards

5 answers

Asked ChatGPT
“What's the best credit card in Australia?”
1. 1American Express
2. 2Coles
Asked ChatGPT
“Which credit card should I get with no annual fee?”
1. 1Coles
2. 2American Express
Asked ChatGPT
“What's the best rewards credit card in Australia?”
1. 1American Express
Searched Google, AI Overview
“credit card”
Searched Google, AI Overview
“credit cards australia”
1. 1ANZ
2. 2CommBank
3. 3Westpac
4. 4Latitude
5. 5NAB
6. 6American Express

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Which credit cards do people search for most?

This chart shows how often people search Google for each credit card brand by name. Each line represents a brand's share of searches for all nine credit card brands we track, month by month, from searches in Australia.

Share of searches among credit cards in Australia, by month

Month	St.George	Bankwest	CommBank	ANZ	Latitude	NAB	Westpac	Coles	American Express
Oct 2025	54.4%	30.1%	2.7%	2.7%	2.2%	2.2%	1.8%	3.2%	0.79%
Nov 2025	55.1%	30.5%	2.7%	2.7%	2.2%	2.2%	1.8%	2.2%	0.65%
Dec 2025	59.2%	26.8%	2.4%	2.4%	2.4%	1.9%	1.9%	2.4%	0.7%
Jan 2026	56.6%	25.8%	3.4%	3.4%	2.8%	2.8%	2.3%	2.3%	0.82%
Feb 2026	58%	26.3%	2.8%	2.8%	2.3%	2.8%	2.3%	1.9%	0.69%
Mar 2026	54%	29.9%	2.6%	2.6%	3.2%	2.6%	2.2%	2.2%	0.64%
Apr 2026	58.6%	26.5%	2.3%	2.3%	3.5%	2.3%	1.9%	1.9%	0.57%
May 2026	58.4%	26.5%	2.3%	2.9%	2.9%	2.3%	1.9%	2.3%	0.57%
Jun 2026	58.6%	26.5%	2.3%	2.3%	3.5%	2.3%	1.9%	1.9%	0.57%
Jul 2026	53.5%	29.5%	2.6%	2.6%	3.9%	2.6%	2.1%	2.6%	0.63%
Aug 2026	49.5%	27.9%	5.3%	3.6%	3.6%	3.6%	2.9%	2.9%	0.71%
Sep 2026	50.5%	28.1%	4.4%	3.6%	3.6%	3.6%	3%	2.4%	0.59%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	St.George	50.5%	376K	+0.4%	+1.1 points
2, held 2nd	Bankwest	28.1%	209K	-0.85%	+0.2 points
3, held 3rd	CommBank Commonwealth Bank	4.4%	33.1K	-18.3%	-0.9 points
4, held 4th	ANZ	3.6%	27.1K	0%	+0.1 points
5, held 5th	Latitude Latitude Financial	3.6%	27.1K	0%	+0.1 points
6, held 6th	NAB National Australia Bank	3.6%	27.1K	0%	+0.1 points
7, moved from 8th to 7th	Westpac	3%	22.2K	0%	+0.1 pointsmoved from 8th to 7th
8, moved from 7th to 8th	Coles	2.4%	18.1K	-18.5%	-0.5 pointsmoved from 7th to 8th
9, held 9th	American Express	0.59%	4.4K	-18.5%	-0.1 points

1.St.George
50.5%
Held 1st. 376K estimated branded searches, +0.4% vs prior month. Share +1.1 points.
2.Bankwest
28.1%
Held 2nd. 209K estimated branded searches, -0.85% vs prior month. Share +0.2 points.
3.CommBank
4.4%
Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.9 points.
4.ANZ
3.6%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Latitude
3.6%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.NAB
3.6%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.Westpac
3%
Moved from 8th to 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.Coles
2.4%
Moved from 7th to 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
9.American Express
0.59%
Held 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

CommBank, ANZ and 3 other brands sell other things too, so only their searches that name this product count here, like “commbank credit card”.

Which brand is most popular in search among credit cards in Australia?

9 brands

In September 2026, St.George was the most searched among credit card brands in Australia, with an estimated 376K branded searches, 50.5% of all searches for the nine we track. Bankwest is in 2nd place, 22.4 percentage points behind at 28.1%.

Australia credit cards, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
St.George	54.4% → 50.5%	59.2%Dec 2025	49.5%Aug 2026	1st
Bankwest	30.1% → 28.1%	30.5%Nov 2025	25.8%Jan 2026	2nd
CommBank	2.7% → 4.4%	5.3%Aug 2026	2.3%May 2026	5th → 3rd
ANZ	2.7% → 3.6%	3.6%Sep 2026	2.3%Apr 2026	4th
Latitude	2.2% → 3.6%	3.9%Jul 2026	2.2%Oct 2025	6th → 5th
NAB	2.2% → 3.6%	3.6%Sep 2026	1.9%Dec 2025	7th → 6th
Westpac	1.8% → 3%	3%Sep 2026	1.8%Oct 2025	8th → 7th
Coles	3.2% → 2.4%	3.2%Oct 2025	1.9%Feb 2026	3rd → 8th
American Express	0.79% → 0.59%	0.82%Jan 2026	0.57%May 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, St.George’s share of searches among credit cards in Australia decreased from 54.4% to 50.5%.
Across the 12 months ending September 2026, Bankwest’s share of searches among credit cards in Australia decreased from 30.1% to 28.1%.
Across the 12 months ending September 2026, CommBank’s share of searches among credit cards in Australia increased from 2.7% to 4.4%.
Across the 12 months ending September 2026, ANZ’s share of searches among credit cards in Australia increased from 2.7% to 3.6%.
Across the 12 months ending September 2026, Latitude’s share of searches among credit cards in Australia increased from 2.2% to 3.6%.
Across the 12 months ending September 2026, NAB’s share of searches among credit cards in Australia increased from 2.2% to 3.6%.
Across the 12 months ending September 2026, Westpac’s share of searches among credit cards in Australia increased from 1.8% to 3%.
Across the 12 months ending September 2026, Coles’ share of searches among credit cards in Australia decreased from 3.2% to 2.4%.
Across the 12 months ending September 2026, St.George’s share of searches among credit cards in Australia peaked at 59.2% in December 2025 and was lowest at 49.5% in August 2026.
Across the 12 months ending September 2026, Bankwest’s share of searches among credit cards in Australia peaked at 30.5% in November 2025 and was lowest at 25.8% in January 2026.
Across the 12 months ending September 2026, CommBank’s share of searches among credit cards in Australia peaked at 5.3% in August 2026 and was lowest at 2.3% in May 2026.
Across the 12 months ending September 2026, ANZ’s share of searches among credit cards in Australia peaked at 3.6% in September 2026 and was lowest at 2.3% in April 2026.
Across the 12 months ending September 2026, Latitude’s share of searches among credit cards in Australia peaked at 3.9% in July 2026 and was lowest at 2.2% in October 2025.
Across the 12 months ending September 2026, NAB’s share of searches among credit cards in Australia peaked at 3.6% in September 2026 and was lowest at 1.9% in December 2025.
Across the 12 months ending September 2026, Coles’ share of searches among credit cards in Australia peaked at 3.2% in October 2025 and was lowest at 1.9% in February 2026.
Across the 12 months ending September 2026, CommBank rose from 5th to 3rd among credit cards in Australia.
Across the 12 months ending September 2026, Latitude rose from 6th to 5th among credit cards in Australia.
Across the 12 months ending September 2026, NAB rose from 7th to 6th among credit cards in Australia.
Across the 12 months ending September 2026, Westpac rose from 8th to 7th among credit cards in Australia.
Across the 12 months ending September 2026, Coles fell from 3rd to 8th among credit cards in Australia.
Across the 12 months ending September 2026, American Express held steady: its share of searches among credit cards in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia credit cards in September 2026?

8 changes

In September 2026, St.George gained share of searches among credit cards in Australia, from 49.5% to 50.5%.
In September 2026, CommBank lost share of searches among credit cards in Australia, from 5.3% to 4.4%.
In September 2026, Coles lost share of searches among credit cards in Australia, from 2.9% to 2.4%.
ANZ’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026.
NAB’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026.
Westpac’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 1.9% to 3% in September 2026.
Estimated monthly branded searches for Latitude in Australia rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.
Estimated monthly branded searches for American Express in Australia fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are branded searches counted for credit cards?

11 search terms

Each brand's share of searches among credit cards comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.