How popular isColes?
In September 2026, people searched for Coles by name about 3 million times in Australia, an 18.3% decrease from the previous year. These searches made up 2.4% of all Australia credit card searches, placing Coles eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about credit cards, Coles appeared in two of the five answers and was the second most recommended of the nine.
Coles is the eighth most searched of 9 competitors and the second most recommended in AI answers.
St.GeorgeShare of searches 50.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BankwestShare of searches 28.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CommBankShare of searches 4.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
ANZShare of searches 3.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
ColesShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Follow Coles and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top credit cards in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Coles was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coles is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
American Express4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Coles2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CommBank1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ANZ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Latitude1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NAB1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Westpac1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- St.George0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bankwest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about credit cards
5 answers
Asked ChatGPT
“What's the best credit card in Australia?”
Asked ChatGPT
“Which credit card should I get with no annual fee?”
Asked ChatGPT
“What's the best rewards credit card in Australia?”
Searched Google, AI Overview
“credit card”
Searched Google, AI Overview
“credit cards australia”
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Which credit cards compete with Coles?
Share of searches by month for St.George, Bankwest, CommBank, ANZ, Latitude, NAB, Westpac, Coles. The figures are in the table below the chart.
View monthly share of searches table
| Month | St.George | Bankwest | CommBank | ANZ | Latitude | NAB | Westpac | Coles | American Express |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 30.1% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 3.2% | 0.79% |
| Nov 2025 | 55.1% | 30.5% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 2.2% | 0.65% |
| Dec 2025 | 59.2% | 26.8% | 2.4% | 2.4% | 2.4% | 1.9% | 1.9% | 2.4% | 0.7% |
| Jan 2026 | 56.6% | 25.8% | 3.4% | 3.4% | 2.8% | 2.8% | 2.3% | 2.3% | 0.82% |
| Feb 2026 | 58% | 26.3% | 2.8% | 2.8% | 2.3% | 2.8% | 2.3% | 1.9% | 0.69% |
| Mar 2026 | 54% | 29.9% | 2.6% | 2.6% | 3.2% | 2.6% | 2.2% | 2.2% | 0.64% |
| Apr 2026 | 58.6% | 26.5% | 2.3% | 2.3% | 3.5% | 2.3% | 1.9% | 1.9% | 0.57% |
| May 2026 | 58.4% | 26.5% | 2.3% | 2.9% | 2.9% | 2.3% | 1.9% | 2.3% | 0.57% |
| Jun 2026 | 58.6% | 26.5% | 2.3% | 2.3% | 3.5% | 2.3% | 1.9% | 1.9% | 0.57% |
| Jul 2026 | 53.5% | 29.5% | 2.6% | 2.6% | 3.9% | 2.6% | 2.1% | 2.6% | 0.63% |
| Aug 2026 | 49.5% | 27.9% | 5.3% | 3.6% | 3.6% | 3.6% | 2.9% | 2.9% | 0.71% |
| Sep 2026 | 50.5% | 28.1% | 4.4% | 3.6% | 3.6% | 3.6% | 3% | 2.4% | 0.59% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.5% | 376K | +0.4% | +1.1 points | |
| 2, held 2nd | 28.1% | 209K | -0.85% | +0.2 points | |
| 3, held 3rd | 4.4% | 33.1K | -18.3% | -0.9 points | |
| 4, held 4th | 3.6% | 27.1K | 0% | +0.1 points | |
| 5, held 5th | 3.6% | 27.1K | 0% | +0.1 points | |
| 6, held 6th | 3.6% | 27.1K | 0% | +0.1 points | |
| 7, moved from 8th to 7th | 3% | 22.2K | 0% | +0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.4% | 18.1K | -18.5% | -0.5 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.59% | 4.4K | -18.5% | -0.1 points |
50.5%
Held 1st. 376K estimated branded searches, +0.4% vs prior month. Share +1.1 points.
2.
Bankwest28.1%
Held 2nd. 209K estimated branded searches, -0.85% vs prior month. Share +0.2 points.
3.
CommBank4.4%
Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.9 points.
4.
ANZ3.6%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Latitude3.6%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
NAB3.6%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Westpac3%
Moved from 8th to 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
Coles2.4%
Moved from 7th to 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
0.59%
Held 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Coles, CommBank and 3 other brands sell other things too, so only their searches that name this product count here, like “coles credit card”.
Compare popularity between Coles and its closest rivals
Every comparison with Coles
12 comparisons
How has branded search demand for Coles changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Coles in Australia fell from 3.7M to 3M.
- Across the 12 months ending September 2026, Coles’ share of searches among credit cards in Australia decreased from 3.2% to 2.4%.
- Across the 12 months ending September 2026, Coles’ share of searches among credit cards in Australia peaked at 3.2% in October 2025 and was lowest at 1.9% in February 2026.
- Across the 12 months ending September 2026, Coles fell from 3rd to 8th among credit cards in Australia.
How did search popularity change for Australia credit cards in September 2026?
6 changes
In September 2026, St.George gained share of searches among credit cards in Australia, from 49.5% to 50.5%.
In September 2026, CommBank lost share of searches among credit cards in Australia, from 5.3% to 4.4%.
In September 2026, Coles lost share of searches among credit cards in Australia, from 2.9% to 2.4%.
ANZ’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026.
NAB’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026.
Westpac’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 1.9% to 3% in September 2026.
How are Coles’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Coles’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- coles
- coles credit card
- coles online
Do you work for Coles? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Coles compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Supermarkets | 1st of 5 | 33.2% | Show ranking |
| Credit cards | 8th of 9 | 2.4% | Shown above |
Is Coles your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.