Brandwave

Bankwest vs Latitude:Which is more popular?

In September 2026, Bankwest had more branded searches than Latitude among credit cards in Australia. Bankwest had about 209,000 branded searches, while Latitude had 27,100. Bankwest made up 28.1% of all credit card searches we track, and Latitude accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about credit cards, Latitude appeared in one of the five answers and Bankwest in none.

Among credit cards in Australia in September 2026

Who do people search for more?

Bankwest, about 8 searches for every 1 for Latitude

Bankwest 209K searchesLatitude 27.1K searches

Who does AI mention more?

Latitude, mentioned in 1 of 5 answers, Bankwest in 0

Latitude in 1 of 5Bankwest in 0 of 5

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Top credit cards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Latitude was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bankwest did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. American Express1st
  2. Coles2nd
  3. ANZ3rd
  4. CommBank4th
  5. Westpac5th
  6. Latitude6th
  7. NAB7th
  8. St.George–
  9. Bankwest–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • American Express4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coles2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CommBank1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Latitude1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NAB1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westpac1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St.George0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bankwest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about credit cards

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Bankwest or Latitude more popular in search?

This chart shows how often people search Google for Bankwest and Latitude by name. Each line represents a brand's share of searches for all nine credit card brands we track, month by month, from searches in Australia.

Bankwest and Latitude among credit cards in Australia, by month

Share of searches by month for Bankwest, Latitude. The figures are in the table below the chart.

View monthly share of searches table
MonthSt.GeorgeBankwestCommBankANZLatitudeNABWestpacColesAmerican Express
Oct 202554.4%30.1%2.7%2.7%2.2%2.2%1.8%3.2%0.79%
Nov 202555.1%30.5%2.7%2.7%2.2%2.2%1.8%2.2%0.65%
Dec 202559.2%26.8%2.4%2.4%2.4%1.9%1.9%2.4%0.7%
Jan 202656.6%25.8%3.4%3.4%2.8%2.8%2.3%2.3%0.82%
Feb 202658%26.3%2.8%2.8%2.3%2.8%2.3%1.9%0.69%
Mar 202654%29.9%2.6%2.6%3.2%2.6%2.2%2.2%0.64%
Apr 202658.6%26.5%2.3%2.3%3.5%2.3%1.9%1.9%0.57%
May 202658.4%26.5%2.3%2.9%2.9%2.3%1.9%2.3%0.57%
Jun 202658.6%26.5%2.3%2.3%3.5%2.3%1.9%1.9%0.57%
Jul 202653.5%29.5%2.6%2.6%3.9%2.6%2.1%2.6%0.63%
Aug 202649.5%27.9%5.3%3.6%3.6%3.6%2.9%2.9%0.71%
Sep 202650.5%28.1%4.4%3.6%3.6%3.6%3%2.4%0.59%

How has the Bankwest and Latitude comparison changed over the last 12 months?

3 findings
  • Bankwest was ahead of Latitude in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bankwest’s share of searches among credit cards in Australia moved from 30.1% to 28.1%, and its estimated monthly branded searches moved from 251K to 209K.
  • Across the 12 months ending September 2026, Latitude’s share of searches among credit cards in Australia moved from 2.2% to 3.6%, and its estimated monthly branded searches moved from 18.1K to 27.1K.

How did search popularity change for Australia credit cards in September 2026?

2 changes

  1. Estimated monthly branded searches for Latitude in Australia rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Bankwest in Australia fell 16.8% over 12 measured months, from 251K to 209K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bankwest’s and Latitude’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bankwest

2 branded search terms

  • bankwest
  • bankwest credit card

Latitude

1 branded search term

  • latitude credit card

How the Brand Demand Index is measured

Other head-to-heads among credit cards

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