Brandwave

How popular isLatitude?

In September 2026, people searched for Latitude by name about 27,100 times in Australia, a 49.7% increase from the previous year. These searches made up 3.6% of all Australia credit card searches, placing Latitude fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about credit cards, Latitude appeared in one of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Latitude is the fifth most searched of 9 competitors and the sixth most recommended in AI answers.

  1. St.GeorgeShare of searches 50.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BankwestShare of searches 28.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CommBankShare of searches 4.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. ANZShare of searches 3.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. LatitudeShare of searches 3.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top credit cards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Latitude was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Latitude is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. American Express1st
  2. Coles2nd
  3. ANZ3rd
  4. CommBank4th
  5. Westpac5th
  6. Latitude6th
  7. NAB7th
  8. St.George–
  9. Bankwest–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • American Express4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coles2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CommBank1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Latitude1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NAB1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westpac1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St.George0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bankwest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about credit cards

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Which credit cards compete with Latitude?

Latitude against credit cards in Australia, by month

Share of searches by month for St.George, Bankwest, CommBank, ANZ, Latitude, NAB, Westpac, Coles. The figures are in the table below the chart.

View monthly share of searches table
MonthSt.GeorgeBankwestCommBankANZLatitudeNABWestpacColesAmerican Express
Oct 202554.4%30.1%2.7%2.7%2.2%2.2%1.8%3.2%0.79%
Nov 202555.1%30.5%2.7%2.7%2.2%2.2%1.8%2.2%0.65%
Dec 202559.2%26.8%2.4%2.4%2.4%1.9%1.9%2.4%0.7%
Jan 202656.6%25.8%3.4%3.4%2.8%2.8%2.3%2.3%0.82%
Feb 202658%26.3%2.8%2.8%2.3%2.8%2.3%1.9%0.69%
Mar 202654%29.9%2.6%2.6%3.2%2.6%2.2%2.2%0.64%
Apr 202658.6%26.5%2.3%2.3%3.5%2.3%1.9%1.9%0.57%
May 202658.4%26.5%2.3%2.9%2.9%2.3%1.9%2.3%0.57%
Jun 202658.6%26.5%2.3%2.3%3.5%2.3%1.9%1.9%0.57%
Jul 202653.5%29.5%2.6%2.6%3.9%2.6%2.1%2.6%0.63%
Aug 202649.5%27.9%5.3%3.6%3.6%3.6%2.9%2.9%0.71%
Sep 202650.5%28.1%4.4%3.6%3.6%3.6%3%2.4%0.59%

  1. 1.St.George

    50.5%

    Held 1st. 376K estimated branded searches, +0.4% vs prior month. Share +1.1 points.

  2. 2.Bankwest

    28.1%

    Held 2nd. 209K estimated branded searches, -0.85% vs prior month. Share +0.2 points.

  3. 3.CommBank

    4.4%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.9 points.

  4. 4.ANZ

    3.6%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Latitude

    3.6%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.NAB

    3.6%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Westpac

    3%

    Moved from 8th to 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Coles

    2.4%

    Moved from 7th to 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  9. 9.American Express

    0.59%

    Held 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

CommBank, ANZ and 3 other brands sell other things too, so only their searches that name this product count here, like “commbank credit card”.

Compare popularity between Latitude and its closest rivals

Every comparison with Latitude

8 comparisons

How has branded search demand for Latitude changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Latitude in Australia rose from 18.1K to 27.1K.
  • Across the 12 months ending September 2026, Latitude’s share of searches among credit cards in Australia increased from 2.2% to 3.6%.
  • Across the 12 months ending September 2026, Latitude’s share of searches among credit cards in Australia peaked at 3.9% in July 2026 and was lowest at 2.2% in October 2025.
  • Across the 12 months ending September 2026, Latitude rose from 6th to 5th among credit cards in Australia.

How did search popularity change for Australia credit cards in September 2026?

6 changes

  1. In September 2026, St.George gained share of searches among credit cards in Australia, from 49.5% to 50.5%.

  2. In September 2026, CommBank lost share of searches among credit cards in Australia, from 5.3% to 4.4%.

  3. In September 2026, Coles lost share of searches among credit cards in Australia, from 2.9% to 2.4%.

  4. ANZ’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026.

  5. NAB’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026.

  6. Westpac’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 1.9% to 3% in September 2026.

How are Latitude’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Latitude’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • latitude credit card

How the Brand Demand Index is measured

Who owns Latitude?

Latitude is owned by Latitude Financial. Brandwave also tracks Latitude Financial, owned by the same company, in Australia.

Do you work for Latitude? To request corrections or removal please contact us via our support page and we will be happy to assist.

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