Bendigo Bank vs Westpac:Which is more popular?
In September 2026, Westpac had more branded searches than Bendigo Bank among banks in Australia. Westpac had about 1.2 million branded searches, while Bendigo Bank had 301,000. Westpac made up 21% of all bank searches we track, and Bendigo Bank accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about banks, Westpac appeared in three of the five answers and Bendigo Bank in two. Westpac was mentioned before Bendigo Bank in every answer that named either.
Who do people search for more?
Westpac, about 4 searches for every 1 for Bendigo Bank
Who does AI mention more?
Westpac, mentioned in 3 of 5 answers, Bendigo Bank in 2
Who does AI recommend more?
Westpac, named ahead of Bendigo Bank in 2 of 2 answers
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Top banks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Westpac was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bendigo Bank was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Westpac was listed before Bendigo Bank in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ING1st
Macquarie Bank2nd
CommBank3rd
Up4th
NAB5th- Westpac6th
ANZ7th
ubank8th
Bendigo Bank9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about banks
5 answers
Asked ChatGPT
“Which bank should I use in Australia?”
Asked ChatGPT
“What are the best banks in Australia?”
Asked ChatGPT
“What's the best bank in Australia for a high interest savings account?”
Searched Google, AI Overview
“bank account”
Searched Google, AI Overview
“best bank australia”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Bendigo Bank or Westpac more popular in search?
This chart shows how often people search Google for Bendigo Bank and Westpac by name. Each line represents a brand's share of searches for all nine banks we track, month by month, from searches in Australia.
Share of searches by month for Westpac, Bendigo Bank. The figures are in the table below the chart.
View monthly share of searches table
| Month | CommBank | ANZ | Westpac | NAB | Bendigo Bank | Macquarie Bank | ubank | ING | Up |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 20.6% | 20.6% | 17.6% | 5.1% | 3.4% | 1% | 0.86% | 0.45% |
| Nov 2025 | 28.4% | 21.3% | 21.3% | 18.2% | 5.2% | 3.5% | 0.86% | 0.79% | 0.47% |
| Dec 2025 | 29.6% | 22.2% | 22.2% | 15.6% | 5.5% | 3% | 0.9% | 0.64% | 0.4% |
| Jan 2026 | 29.8% | 22.4% | 22.4% | 15.6% | 4.5% | 3% | 1.1% | 0.75% | 0.49% |
| Feb 2026 | 31.1% | 19% | 23.3% | 16.3% | 4.7% | 3.1% | 1.2% | 0.78% | 0.51% |
| Mar 2026 | 28.5% | 21.4% | 21.4% | 18.3% | 5.3% | 2.9% | 1.1% | 0.72% | 0.47% |
| Apr 2026 | 25.7% | 23.5% | 23.5% | 16.4% | 5.8% | 3.1% | 0.95% | 0.64% | 0.42% |
| May 2026 | 25.5% | 23.2% | 23.2% | 16.2% | 5.7% | 3.8% | 1.1% | 0.78% | 0.51% |
| Jun 2026 | 26% | 23.7% | 23.7% | 16.6% | 4.7% | 3.2% | 1.2% | 0.65% | 0.43% |
| Jul 2026 | 26% | 23.7% | 23.7% | 16.6% | 4.8% | 3.2% | 0.96% | 0.68% | 0.43% |
| Aug 2026 | 27.9% | 18.7% | 22.9% | 19.4% | 5.6% | 3.1% | 1.1% | 0.77% | 0.51% |
| Sep 2026 | 28.4% | 21% | 21% | 18.1% | 5.2% | 3.5% | 1.3% | 1% | 0.57% |
How has the Bendigo Bank and Westpac comparison changed over the last 12 months?
3 findings
- Westpac was ahead of Bendigo Bank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bendigo Bank’s share of searches among banks in Australia moved from 5.1% to 5.2%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Westpac’s share of searches among banks in Australia moved from 20.6% to 21%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for Australia banks in September 2026?
3 changes
In September 2026, ANZ overtook Westpac and NAB to rank 2nd among banks in Australia, with 21% of the searches.
In September 2026, Westpac lost share of searches among banks in Australia, from 22.9% to 21%.
Estimated monthly branded searches for Bendigo Bank in Australia fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bendigo Bank’s and Westpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bendigo Bank
1 branded search term
- bendigo bank
Westpac
1 branded search term
- westpac
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