Westpac vs Wise:Which is more popular?
In September 2026, Westpac had more branded searches than Wise among business bank accounts in Australia. Westpac had about 2,900 branded searches, while Wise had 720. Westpac made up 5.1% of all business bank account searches we track, and Wise accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about business bank accounts, Westpac appeared in all five answers and Wise in one. Westpac was mentioned before Wise in every answer.
Who do people search for more?
Westpac, about 4 searches for every 1 for Wise
Who does AI mention more?
Westpac, mentioned in every answer we collected
Who does AI recommend more?
Westpac, named ahead of Wise in every answer
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Top business bank accounts in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Westpac appeared in all five answers. Wise was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Westpac was listed before Wise in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NAB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Westpac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CommBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ANZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Judo Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business bank accounts
5 answers
Asked ChatGPT
“What's the best business bank account in Australia?”
Asked ChatGPT
“Which bank should I open a business account with?”
Asked ChatGPT
“Which business account has the lowest fees for a small business?”
Searched Google, AI Overview
“business bank account”
Searched Google, AI Overview
“business account”
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Share of searches by month for Westpac, Wise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Judo Bank | Airwallex | CommBank | NAB | Revolut | Westpac | ANZ | Wise |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 36.3% | 8.8% | 5.8% | 3.2% | 4.8% | 3.8% | 1.2% |
| Nov 2025 | 37.1% | 37.2% | 7.4% | 4.9% | 2.7% | 5.9% | 3.9% | 0.98% |
| Dec 2025 | 34.1% | 41.8% | 6.7% | 4.4% | 3% | 5.5% | 3.7% | 0.9% |
| Jan 2026 | 29% | 43.6% | 8.6% | 5.7% | 3.1% | 5.7% | 3.1% | 1.2% |
| Feb 2026 | 45.5% | 30.5% | 7.4% | 4.9% | 2.7% | 4.9% | 3.2% | 0.99% |
| Mar 2026 | 48.3% | 32.4% | 5.3% | 4.3% | 2.3% | 4.3% | 2.3% | 0.86% |
| Apr 2026 | 43.7% | 35.9% | 5.8% | 4.7% | 2.6% | 3.9% | 2.6% | 0.95% |
| May 2026 | 47.2% | 31.8% | 6.3% | 4.1% | 2.7% | 4.1% | 2.7% | 1% |
| Jun 2026 | 52.2% | 28.8% | 5.7% | 3.7% | 2.4% | 3.7% | 2.4% | 0.93% |
| Jul 2026 | 44.8% | 30.1% | 7.3% | 4.8% | 4% | 4.8% | 3.1% | 1.2% |
| Aug 2026 | 42.1% | 34.7% | 5.6% | 4.5% | 4.5% | 4.5% | 3% | 1.1% |
| Sep 2026 | 39.2% | 32.1% | 7.8% | 5.1% | 5.1% | 5.1% | 4.2% | 1.3% |
Westpac sells other things too, so only its searches that name this product count here, like “westpac business account”.
How has the Westpac and Wise comparison changed over the last 12 months?
3 findings
- Westpac was ahead of Wise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Westpac’s share of searches among business bank accounts in Australia moved from 4.8% to 5.1%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Wise’s share of searches among business bank accounts in Australia moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 590 to 720.
How did search popularity change for Australia business bank accounts in September 2026?
2 changes
In September 2026, Westpac gained share of searches among business bank accounts in Australia, from 4.5% to 5.1%.
Estimated monthly branded searches for Wise in Australia rose 22% over 12 measured months, from 590 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Westpac’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business bank accounts
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