Brandwave

How popular isNAB?

In September 2026, people searched for NAB by name about 1.1 million times in Australia, a 17.1% decrease from the previous year. These searches made up 5.1% of all Australia business bank account searches, placing NAB fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about business bank accounts, NAB appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

NAB is the fourth most searched of 8 competitors and the most recommended in AI answers.

  1. Judo BankShare of searches 39.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. AirwallexShare of searches 32.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. CommBankShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. NABShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. RevolutShare of searches 5.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top business bank accounts in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NAB appeared in all five answers. NAB is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NAB1st
  2. Westpac2nd
  3. CommBank3rd
  4. ANZ4th
  5. Airwallex5th
  6. Wise5th
  7. Judo Bank–
  8. Revolut–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NAB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westpac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CommBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Judo Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business bank accounts

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Which business bank accounts compete with NAB?

NAB against business bank accounts in Australia, by month

Share of searches by month for Judo Bank, Airwallex, CommBank, NAB, Revolut, Westpac, ANZ. The figures are in the table below the chart.

View monthly share of searches table
MonthJudo BankAirwallexCommBankNABRevolutWestpacANZWise
Oct 202536.2%36.3%8.8%5.8%3.2%4.8%3.8%1.2%
Nov 202537.1%37.2%7.4%4.9%2.7%5.9%3.9%0.98%
Dec 202534.1%41.8%6.7%4.4%3%5.5%3.7%0.9%
Jan 202629%43.6%8.6%5.7%3.1%5.7%3.1%1.2%
Feb 202645.5%30.5%7.4%4.9%2.7%4.9%3.2%0.99%
Mar 202648.3%32.4%5.3%4.3%2.3%4.3%2.3%0.86%
Apr 202643.7%35.9%5.8%4.7%2.6%3.9%2.6%0.95%
May 202647.2%31.8%6.3%4.1%2.7%4.1%2.7%1%
Jun 202652.2%28.8%5.7%3.7%2.4%3.7%2.4%0.93%
Jul 202644.8%30.1%7.3%4.8%4%4.8%3.1%1.2%
Aug 202642.1%34.7%5.6%4.5%4.5%4.5%3%1.1%
Sep 202639.2%32.1%7.8%5.1%5.1%5.1%4.2%1.3%

  1. 1.Judo Bank

    39.2%

    Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.9 points.

  2. 2.Airwallex

    32.1%

    Held 2nd. 18.2K estimated branded searches, -18.4% vs prior month. Share -2.5 points.

  3. 3.CommBank

    7.8%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  4. 4.NAB

    5.1%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Revolut

    5.1%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Westpac

    5.1%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.ANZ

    4.2%

    Held 7th. 2.4K estimated branded searches, +26.3% vs prior month. Share +1.3 points.

  8. 8.Wise

    1.3%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share +0.2 points.

NAB, CommBank and 2 other brands sell other things too, so only their searches that name this product count here, like “nab business account”.

Compare popularity between NAB and its closest rivals

Every comparison with NAB

21 comparisons

How has branded search demand for NAB changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NAB in Australia fell from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, NAB’s share of searches among business bank accounts in Australia decreased from 5.8% to 5.1%.
  • Across the 12 months ending September 2026, NAB’s share of searches among business bank accounts in Australia peaked at 5.8% in October 2025 and was lowest at 3.7% in June 2026.

How did search popularity change for Australia business bank accounts in September 2026?

6 changes

  1. In September 2026, CommBank gained share of searches among business bank accounts in Australia, from 5.6% to 7.8%.

  2. In September 2026, ANZ gained share of searches among business bank accounts in Australia, from 3% to 4.2%.

  3. In September 2026, NAB gained share of searches among business bank accounts in Australia, from 4.5% to 5.1%.

  4. In September 2026, Revolut gained share of searches among business bank accounts in Australia, from 4.5% to 5.1%.

  5. In September 2026, Westpac gained share of searches among business bank accounts in Australia, from 4.5% to 5.1%.

  6. In September 2026, Judo Bank lost share of searches among business bank accounts in Australia, from 42.1% to 39.2%.

How are NAB’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using NAB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nab
  • nab bank
  • nab business account
  • nab credit card

How the Brand Demand Index is measured

Who owns NAB?

NAB is owned by National Australia Bank. Brandwave also tracks nabtrade and ubank, owned by the same company, in Australia.

Do you work for NAB? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does NAB compete?

NAB is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Banks4th of 1515.3%Show ranking
Credit cards6th of 93.6%Show ranking
Business bank accounts4th of 85.1%Shown above
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Is NAB your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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