Brandwave

Bendigo Bank vs NAB:Which is more popular?

In September 2026, NAB had more branded searches than Bendigo Bank among banks in Australia. NAB had about 1 million branded searches, while Bendigo Bank had 301,000. NAB made up 18.1% of all bank searches we track, and Bendigo Bank accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about banks, NAB appeared in three of the five answers and Bendigo Bank in two. NAB was mentioned before Bendigo Bank in every answer that named either.

Among banks in Australia in September 2026

Who do people search for more?

NAB, about 3 searches for every 1 for Bendigo Bank

NAB 1M searchesBendigo Bank 301K searches

Who does AI mention more?

NAB, mentioned in 3 of 5 answers, Bendigo Bank in 2

NAB in 3 of 5Bendigo Bank in 2 of 5

Who does AI recommend more?

NAB, named ahead of Bendigo Bank in 2 of 2 answers

NAB first in 2Bendigo Bank never first

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Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NAB was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bendigo Bank was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NAB was listed before Bendigo Bank in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ING1st
  2. Macquarie Bank2nd
  3. CommBank3rd
  4. Up4th
  5. NAB5th
  6. Westpac6th
  7. ANZ7th
  8. ubank8th
  9. Bendigo Bank9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about banks

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Bendigo Bank or NAB more popular in search?

This chart shows how often people search Google for Bendigo Bank and NAB by name. Each line represents a brand's share of searches for all nine banks we track, month by month, from searches in Australia.

Bendigo Bank and NAB among banks in Australia, by month

Share of searches by month for NAB, Bendigo Bank. The figures are in the table below the chart.

View monthly share of searches table
MonthCommBankANZWestpacNABBendigo BankMacquarie BankubankINGUp
Oct 202530.5%20.6%20.6%17.6%5.1%3.4%1%0.86%0.45%
Nov 202528.4%21.3%21.3%18.2%5.2%3.5%0.86%0.79%0.47%
Dec 202529.6%22.2%22.2%15.6%5.5%3%0.9%0.64%0.4%
Jan 202629.8%22.4%22.4%15.6%4.5%3%1.1%0.75%0.49%
Feb 202631.1%19%23.3%16.3%4.7%3.1%1.2%0.78%0.51%
Mar 202628.5%21.4%21.4%18.3%5.3%2.9%1.1%0.72%0.47%
Apr 202625.7%23.5%23.5%16.4%5.8%3.1%0.95%0.64%0.42%
May 202625.5%23.2%23.2%16.2%5.7%3.8%1.1%0.78%0.51%
Jun 202626%23.7%23.7%16.6%4.7%3.2%1.2%0.65%0.43%
Jul 202626%23.7%23.7%16.6%4.8%3.2%0.96%0.68%0.43%
Aug 202627.9%18.7%22.9%19.4%5.6%3.1%1.1%0.77%0.51%
Sep 202628.4%21%21%18.1%5.2%3.5%1.3%1%0.57%

How has the Bendigo Bank and NAB comparison changed over the last 12 months?

3 findings
  • NAB was ahead of Bendigo Bank in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bendigo Bank’s share of searches among banks in Australia moved from 5.1% to 5.2%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, NAB’s share of searches among banks in Australia moved from 17.6% to 18.1%, and its estimated monthly branded searches moved from 1.3M to 1M.

How did search popularity change for Australia banks in September 2026?

3 changes

  1. In September 2026, ANZ overtook Westpac and NAB to rank 2nd among banks in Australia, with 21% of the searches.

  2. In September 2026, NAB lost share of searches among banks in Australia, from 19.4% to 18.1%.

  3. Estimated monthly branded searches for Bendigo Bank in Australia fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bendigo Bank’s and NAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bendigo Bank

1 branded search term

  • bendigo bank

NAB

2 branded search terms

  • nab
  • nab bank

How the Brand Demand Index is measured

Other head-to-heads among banks

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