Brandwave

How popular isWise?

In September 2026, people searched for Wise by name about 14,200 times in Australia, a 15.7% increase from the previous year. These searches made up 1.3% of all Australia business bank account searches, placing Wise eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about business bank accounts, Wise appeared in one of the five answers and was the joint fifth most recommended of the eight.

Search and AI answers in September 2026

Wise is the eighth most searched of 8 competitors and the joint fifth most recommended in AI answers.

  1. Judo BankShare of searches 39.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. AirwallexShare of searches 32.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. CommBankShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. NABShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. WiseShare of searches 1.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top business bank accounts in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wise was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wise is the joint fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NAB1st
  2. Westpac2nd
  3. CommBank3rd
  4. ANZ4th
  5. Airwallex5th
  6. Wise5th
  7. Judo Bank–
  8. Revolut–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NAB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westpac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CommBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Judo Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business bank accounts

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Which business bank accounts compete with Wise?

Wise against business bank accounts in Australia, by month

Share of searches by month for Judo Bank, Airwallex, CommBank, NAB, Revolut, Westpac, ANZ, Wise. The figures are in the table below the chart.

View monthly share of searches table
MonthJudo BankAirwallexCommBankNABRevolutWestpacANZWise
Oct 202536.2%36.3%8.8%5.8%3.2%4.8%3.8%1.2%
Nov 202537.1%37.2%7.4%4.9%2.7%5.9%3.9%0.98%
Dec 202534.1%41.8%6.7%4.4%3%5.5%3.7%0.9%
Jan 202629%43.6%8.6%5.7%3.1%5.7%3.1%1.2%
Feb 202645.5%30.5%7.4%4.9%2.7%4.9%3.2%0.99%
Mar 202648.3%32.4%5.3%4.3%2.3%4.3%2.3%0.86%
Apr 202643.7%35.9%5.8%4.7%2.6%3.9%2.6%0.95%
May 202647.2%31.8%6.3%4.1%2.7%4.1%2.7%1%
Jun 202652.2%28.8%5.7%3.7%2.4%3.7%2.4%0.93%
Jul 202644.8%30.1%7.3%4.8%4%4.8%3.1%1.2%
Aug 202642.1%34.7%5.6%4.5%4.5%4.5%3%1.1%
Sep 202639.2%32.1%7.8%5.1%5.1%5.1%4.2%1.3%

  1. 1.Judo Bank

    39.2%

    Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.9 points.

  2. 2.Airwallex

    32.1%

    Held 2nd. 18.2K estimated branded searches, -18.4% vs prior month. Share -2.5 points.

  3. 3.CommBank

    7.8%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  4. 4.NAB

    5.1%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Revolut

    5.1%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Westpac

    5.1%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.ANZ

    4.2%

    Held 7th. 2.4K estimated branded searches, +26.3% vs prior month. Share +1.3 points.

  8. 8.Wise

    1.3%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share +0.2 points.

CommBank, NAB and 2 other brands sell other things too, so only their searches that name this product count here, like “commbank business account”.

Compare popularity between Wise and its closest rivals

Every comparison with Wise

15 comparisons

How has branded search demand for Wise changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wise in Australia rose from 12.3K to 14.2K.
  • Across the 12 months ending September 2026, Wise’s share of searches among business bank accounts in Australia held steady, from 1.2% to 1.3%.

How did search popularity change for Australia business bank accounts in September 2026?

6 changes

  1. In September 2026, CommBank gained share of searches among business bank accounts in Australia, from 5.6% to 7.8%.

  2. In September 2026, ANZ gained share of searches among business bank accounts in Australia, from 3% to 4.2%.

  3. In September 2026, NAB gained share of searches among business bank accounts in Australia, from 4.5% to 5.1%.

  4. In September 2026, Revolut gained share of searches among business bank accounts in Australia, from 4.5% to 5.1%.

  5. In September 2026, Westpac gained share of searches among business bank accounts in Australia, from 4.5% to 5.1%.

  6. In September 2026, Judo Bank lost share of searches among business bank accounts in Australia, from 42.1% to 39.2%.

How are Wise’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wise business
  • wise money transfer
  • wise transfer

Do you work for Wise? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wise compete?

Wise is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Money transfer services4th of 95.5%Show ranking
Business bank accounts8th of 81.3%Shown above
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Is Wise your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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