Money transfer services in Australia:Which are most popular?

Name: Money transfer services in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Western Union was the most searched money transfer service in Australia, accounting for 55.3% of all searches among the nine services we track. When we checked with ChatGPT and Google AI Overviews, Wise showed up in every answer. Wise was recommended most often, coming first in every response.

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Top money transfer services in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Wise appeared every time. Wise was recommended most often, coming first in every answer. Remitly was second, and OFX was third. MoneyGram, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Wise	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Western Union	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Remitly	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
OFX	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Xe	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
TorFX	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
MoneyGram	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
WorldRemit	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Instarem	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Western Union4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Remitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OFX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TorFX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MoneyGram0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WorldRemit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Instarem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about money transfer services

5 answers

Asked ChatGPT
“What's the cheapest way to send money overseas from Australia?”
1. 1Wise
2. 2OFX
3. 3Remitly
4. 4Xe
Asked ChatGPT
“Which money transfer service has the best exchange rate in Australia?”
1. 1Wise
2. 2OFX
3. 3Remitly
4. 4Xe
5. 5TorFX
6. 6Western Union
Asked ChatGPT
“What's the best way to send money to family overseas?”
1. 1Wise
2. 2Remitly
3. 3Western Union
4. 4OFX
Searched Google, AI Overview
“international money transfer”
1. 1Wise
2. 2Western Union
Searched Google, AI Overview
“send money overseas”
1. 1Wise
2. 2Western Union

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which money transfer services do people search for most?

This chart shows how often people search Google for each money transfer service by name. Each line represents a brand's share of searches for all nine money transfer services we track, month by month, from searches in Australia.

Share of searches among money transfer services in Australia, by month

Month	Western Union	Remitly	MoneyGram	Wise	OFX	WorldRemit	TorFX	Instarem	Xe
Oct 2025	53.8%	24.1%	8.8%	4.7%	4.8%	1.4%	0.96%	0.96%	0.4%
Nov 2025	51.2%	28%	8.4%	4.4%	4.6%	1.4%	0.91%	0.72%	0.38%
Dec 2025	57.9%	21.2%	9.5%	4.1%	4.2%	1.3%	0.67%	0.84%	0.31%
Jan 2026	56.2%	20.6%	11.3%	4.6%	4.1%	1.2%	0.82%	0.82%	0.3%
Feb 2026	52.6%	23.6%	10.6%	5.3%	4.7%	1.4%	0.74%	0.74%	0.34%
Mar 2026	57.5%	21.1%	9.4%	4.7%	4.2%	1%	0.84%	0.84%	0.31%
Apr 2026	52%	23.3%	12.8%	5.2%	3.8%	1.1%	0.73%	0.73%	0.34%
May 2026	52.8%	23.7%	10.6%	5.3%	4.7%	1.1%	0.74%	0.74%	0.34%
Jun 2026	49%	26.9%	9.9%	5.6%	5.4%	1.3%	0.85%	0.71%	0.39%
Jul 2026	55.6%	20.4%	11.2%	5.1%	5%	0.99%	0.78%	0.66%	0.36%
Aug 2026	51.8%	23.2%	12.7%	4.8%	4.6%	1.1%	0.61%	0.73%	0.34%
Sep 2026	55.3%	20.3%	11.1%	5.5%	5%	0.98%	0.78%	0.66%	0.41%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Western Union	55.3%	135K	0%	+3.5 points
2, held 2nd	Remitly	20.3%	49.5K	-18.2%	-2.9 points
3, held 3rd	MoneyGram	11.1%	27.1K	-18.1%	-1.6 points
4, held 4th	Wise	5.5%	13.5K	+8%	+0.7 points
5, held 5th	OFX	5%	12.1K	0%	+0.3 points
6, held 6th	WorldRemit	0.98%	2.4K	-17.2%	-0.1 points
7, moved from 8th to 7th	TorFX	0.78%	1.9K	+18.8%	+0.2 pointsmoved from 8th to 7th
8, moved from 7th to 8th	Instarem	0.66%	1.6K	-15.8%	-0.1 pointsmoved from 7th to 8th
9, held 9th	Xe	0.41%	1K	+13.6%	+0.1 points

1.Western Union
55.3%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +3.5 points.
2.Remitly
20.3%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.9 points.
3.MoneyGram
11.1%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.6 points.
4.Wise
5.5%
Held 4th. 13.5K estimated branded searches, +8% vs prior month. Share +0.7 points.
5.OFX
5%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.WorldRemit
0.98%
Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
7.TorFX
0.78%
Moved from 8th to 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.
8.Instarem
0.66%
Moved from 7th to 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
9.Xe
0.41%
Held 9th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.

Which brand is most popular in search among money transfer services in Australia?

9 brands

In September 2026, Western Union was the most searched among money transfer services in Australia, with an estimated 135K branded searches, 55.3% of all searches for the nine we track. Remitly is in 2nd place, 35 percentage points behind at 20.3%.

Australia money transfer services, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Western Union	53.8% → 55.3%	57.9%Dec 2025	49%Jun 2026	1st
Remitly	24.1% → 20.3%	28%Nov 2025	20.3%Sep 2026	2nd
MoneyGram	8.8% → 11.1%	12.8%Apr 2026	8.4%Nov 2025	3rd
Wise	4.7% → 5.5%	5.6%Jun 2026	4.1%Dec 2025	5th → 4th
OFX	4.8% → 5%	5.4%Jun 2026	3.8%Apr 2026	4th → 5th
WorldRemit	1.4% → 0.98%	1.4%Oct 2025	0.98%Sep 2026	6th
TorFX	0.96% → 0.78%	0.96%Oct 2025	0.61%Aug 2026	8th → 7th
Instarem	0.96% → 0.66%	0.96%Oct 2025	0.66%Sep 2026	7th → 8th
Xe	0.4% → 0.41%	0.41%Sep 2026	0.3%Jan 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, Western Union’s share of searches among money transfer services in Australia increased from 53.8% to 55.3%.
Across the 12 months ending September 2026, Remitly’s share of searches among money transfer services in Australia decreased from 24.1% to 20.3%.
Across the 12 months ending September 2026, MoneyGram’s share of searches among money transfer services in Australia increased from 8.8% to 11.1%.
Across the 12 months ending September 2026, Wise’s share of searches among money transfer services in Australia increased from 4.7% to 5.5%.
Across the 12 months ending September 2026, Western Union’s share of searches among money transfer services in Australia peaked at 57.9% in December 2025 and was lowest at 49% in June 2026.
Across the 12 months ending September 2026, Remitly’s share of searches among money transfer services in Australia peaked at 28% in November 2025 and was lowest at 20.3% in September 2026.
Across the 12 months ending September 2026, MoneyGram’s share of searches among money transfer services in Australia peaked at 12.8% in April 2026 and was lowest at 8.4% in November 2025.
Across the 12 months ending September 2026, Wise’s share of searches among money transfer services in Australia peaked at 5.6% in June 2026 and was lowest at 4.1% in December 2025.
Across the 12 months ending September 2026, OFX’s share of searches among money transfer services in Australia peaked at 5.4% in June 2026 and was lowest at 3.8% in April 2026.
Across the 12 months ending September 2026, Wise rose from 5th to 4th among money transfer services in Australia.
Across the 12 months ending September 2026, OFX fell from 4th to 5th among money transfer services in Australia.
Across the 12 months ending September 2026, TorFX rose from 8th to 7th among money transfer services in Australia.
Across the 12 months ending September 2026, Instarem fell from 7th to 8th among money transfer services in Australia.
Across the 12 months ending September 2026, WorldRemit and Xe held steady: their share of searches among money transfer services in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia money transfer services in September 2026?

7 changes

In September 2026, Western Union gained share of searches among money transfer services in Australia, from 51.8% to 55.3%.
In September 2026, Wise gained share of searches among money transfer services in Australia, from 4.8% to 5.5%.
In September 2026, Remitly lost share of searches among money transfer services in Australia, from 23.2% to 20.3%.
In September 2026, MoneyGram lost share of searches among money transfer services in Australia, from 12.7% to 11.1%.
In September 2026, TorFX rose from 8th to 7th among money transfer services in Australia.
In September 2026, Instarem fell from 7th to 8th among money transfer services in Australia.
Estimated monthly branded searches for WorldRemit in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are branded searches counted for money transfer services?

10 search terms

Each brand's share of searches among money transfer services comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.