Brandwave

MoneyGram vs OFX:Which is more popular?

In September 2026, MoneyGram had more branded searches than OFX among money transfer services in Australia. MoneyGram had about 27,100 branded searches, while OFX had 12,100. MoneyGram made up 11.1% of all money transfer service searches we track, and OFX accounted for 5%. When we asked ChatGPT and Google AI Overviews about money transfer services, OFX appeared in three of the five answers and MoneyGram in none.

Among money transfer services in Australia in September 2026

Who do people search for more?

MoneyGram, about 2 searches for every 1 for OFX

MoneyGram 27.1K searchesOFX 12.1K searches

Who does AI mention more?

OFX, mentioned in 3 of 5 answers, MoneyGram in 0

OFX in 3 of 5MoneyGram in 0 of 5

Who does AI recommend more?

OFX, the only one of the two named

OFX first in 3MoneyGram never named

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Top money transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OFX was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. MoneyGram did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wise1st
  2. Remitly2nd
  3. OFX3rd
  4. Western Union4th
  5. Xe5th
  6. TorFX6th
  7. MoneyGram–
  8. WorldRemit–
  9. Instarem–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Western Union4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OFX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TorFX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MoneyGram0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorldRemit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Instarem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about money transfer services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is MoneyGram or OFX more popular in search?

This chart shows how often people search Google for MoneyGram and OFX by name. Each line represents a brand's share of searches for all nine money transfer services we track, month by month, from searches in Australia.

MoneyGram and OFX among money transfer services in Australia, by month

Share of searches by month for MoneyGram, OFX. The figures are in the table below the chart.

View monthly share of searches table
MonthWestern UnionRemitlyMoneyGramWiseOFXWorldRemitTorFXInstaremXe
Oct 202553.8%24.1%8.8%4.7%4.8%1.4%0.96%0.96%0.4%
Nov 202551.2%28%8.4%4.4%4.6%1.4%0.91%0.72%0.38%
Dec 202557.9%21.2%9.5%4.1%4.2%1.3%0.67%0.84%0.31%
Jan 202656.2%20.6%11.3%4.6%4.1%1.2%0.82%0.82%0.3%
Feb 202652.6%23.6%10.6%5.3%4.7%1.4%0.74%0.74%0.34%
Mar 202657.5%21.1%9.4%4.7%4.2%1%0.84%0.84%0.31%
Apr 202652%23.3%12.8%5.2%3.8%1.1%0.73%0.73%0.34%
May 202652.8%23.7%10.6%5.3%4.7%1.1%0.74%0.74%0.34%
Jun 202649%26.9%9.9%5.6%5.4%1.3%0.85%0.71%0.39%
Jul 202655.6%20.4%11.2%5.1%5%0.99%0.78%0.66%0.36%
Aug 202651.8%23.2%12.7%4.8%4.6%1.1%0.61%0.73%0.34%
Sep 202655.3%20.3%11.1%5.5%5%0.98%0.78%0.66%0.41%

How has the MoneyGram and OFX comparison changed over the last 12 months?

3 findings
  • MoneyGram was ahead of OFX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, MoneyGram’s share of searches among money transfer services in Australia moved from 8.8% to 11.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, OFX’s share of searches among money transfer services in Australia moved from 4.8% to 5%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for Australia money transfer services in September 2026?

1 change

  1. In September 2026, MoneyGram lost share of searches among money transfer services in Australia, from 12.7% to 11.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MoneyGram’s and OFX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MoneyGram

1 branded search term

  • moneygram

OFX

1 branded search term

  • ofx

How the Brand Demand Index is measured

Other head-to-heads among money transfer services

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