How popular isWise?
In September 2026, people searched for Wise by name about 13,500 times in Australia, a 15.4% increase from the previous year. These searches made up 5.5% of all Australia money transfer service searches, placing Wise fourth out of nine services. When we asked both ChatGPT and Google AI Overviews about money transfer services, Wise appeared in all answers and was the most recommended of the nine.
Wise is the fourth most searched of 9 competitors and the most recommended in AI answers.
Western UnionShare of searches 55.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
RemitlyShare of searches 20.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
MoneyGramShare of searches 11.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WiseShare of searches 5.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
OFXShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top money transfer services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wise appeared in all five answers. Wise is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Wise1st
- Remitly2nd
- OFX3rd
- Western Union4th
Xe5th
TorFX6th- MoneyGram–
WorldRemit–
Instarem–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Western Union4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OFX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Xe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TorFX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MoneyGram0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WorldRemit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Instarem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about money transfer services
5 answers
Asked ChatGPT
“What's the cheapest way to send money overseas from Australia?”
Asked ChatGPT
“Which money transfer service has the best exchange rate in Australia?”
Asked ChatGPT
“What's the best way to send money to family overseas?”
Searched Google, AI Overview
“international money transfer”
Searched Google, AI Overview
“send money overseas”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which money transfer services compete with Wise?
Share of searches by month for Western Union, Remitly, MoneyGram, Wise, OFX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Western Union | Remitly | MoneyGram | Wise | OFX | WorldRemit | TorFX | Instarem | Xe |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 24.1% | 8.8% | 4.7% | 4.8% | 1.4% | 0.96% | 0.96% | 0.4% |
| Nov 2025 | 51.2% | 28% | 8.4% | 4.4% | 4.6% | 1.4% | 0.91% | 0.72% | 0.38% |
| Dec 2025 | 57.9% | 21.2% | 9.5% | 4.1% | 4.2% | 1.3% | 0.67% | 0.84% | 0.31% |
| Jan 2026 | 56.2% | 20.6% | 11.3% | 4.6% | 4.1% | 1.2% | 0.82% | 0.82% | 0.3% |
| Feb 2026 | 52.6% | 23.6% | 10.6% | 5.3% | 4.7% | 1.4% | 0.74% | 0.74% | 0.34% |
| Mar 2026 | 57.5% | 21.1% | 9.4% | 4.7% | 4.2% | 1% | 0.84% | 0.84% | 0.31% |
| Apr 2026 | 52% | 23.3% | 12.8% | 5.2% | 3.8% | 1.1% | 0.73% | 0.73% | 0.34% |
| May 2026 | 52.8% | 23.7% | 10.6% | 5.3% | 4.7% | 1.1% | 0.74% | 0.74% | 0.34% |
| Jun 2026 | 49% | 26.9% | 9.9% | 5.6% | 5.4% | 1.3% | 0.85% | 0.71% | 0.39% |
| Jul 2026 | 55.6% | 20.4% | 11.2% | 5.1% | 5% | 0.99% | 0.78% | 0.66% | 0.36% |
| Aug 2026 | 51.8% | 23.2% | 12.7% | 4.8% | 4.6% | 1.1% | 0.61% | 0.73% | 0.34% |
| Sep 2026 | 55.3% | 20.3% | 11.1% | 5.5% | 5% | 0.98% | 0.78% | 0.66% | 0.41% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.3% | 135K | 0% | +3.5 points | |
| 2, held 2nd | 20.3% | 49.5K | -18.2% | -2.9 points | |
| 3, held 3rd | 11.1% | 27.1K | -18.1% | -1.6 points | |
| 4, held 4th | 5.5% | 13.5K | +8% | +0.7 points | |
| 5, held 5th | 5% | 12.1K | 0% | +0.3 points | |
| 6, held 6th | 0.98% | 2.4K | -17.2% | -0.1 points | |
| 7, moved from 8th to 7th | 0.78% | 1.9K | +18.8% | +0.2 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.66% | 1.6K | -15.8% | -0.1 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.41% | 1K | +13.6% | +0.1 points |
55.3%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +3.5 points.
2.
Remitly20.3%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.9 points.
11.1%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.6 points.
4.
Wise5.5%
Held 4th. 13.5K estimated branded searches, +8% vs prior month. Share +0.7 points.
5.
OFX5%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
0.98%
Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
7.
TorFX0.78%
Moved from 8th to 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.
8.
Instarem0.66%
Moved from 7th to 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
9.
Xe0.41%
Held 9th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.
Compare popularity between Wise and its closest rivals
Every comparison with Wise
8 comparisons
How has branded search demand for Wise changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wise in Australia rose from 11.7K to 13.5K.
- Across the 12 months ending September 2026, Wise’s share of searches among money transfer services in Australia increased from 4.7% to 5.5%.
- Across the 12 months ending September 2026, Wise’s share of searches among money transfer services in Australia peaked at 5.6% in June 2026 and was lowest at 4.1% in December 2025.
- Across the 12 months ending September 2026, Wise rose from 5th to 4th among money transfer services in Australia.
How did search popularity change for Australia money transfer services in September 2026?
6 changes
In September 2026, Western Union gained share of searches among money transfer services in Australia, from 51.8% to 55.3%.
In September 2026, Wise gained share of searches among money transfer services in Australia, from 4.8% to 5.5%.
In September 2026, Remitly lost share of searches among money transfer services in Australia, from 23.2% to 20.3%.
In September 2026, MoneyGram lost share of searches among money transfer services in Australia, from 12.7% to 11.1%.
In September 2026, TorFX rose from 8th to 7th among money transfer services in Australia.
In September 2026, Instarem fell from 7th to 8th among money transfer services in Australia.
How are Wise’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wise money transfer
- wise transfer
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Is Wise your brand?
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