Brandwave

Wise vs Xe:Which is more popular?

In September 2026, Wise had more branded searches than Xe among money transfer services in Australia. Wise had about 13,500 branded searches, while Xe had 1,000. Wise made up 5.5% of all money transfer service searches we track, and Xe accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about money transfer services, Wise appeared in all five answers and Xe in two. Wise was mentioned before Xe in every answer.

Among money transfer services in Australia in September 2026

Who do people search for more?

Wise, about 14 searches for every 1 for Xe

Wise 13.5K searchesXe 1K searches

Who does AI mention more?

Wise, mentioned in every answer we collected

Wise in 5 of 5Xe in 2 of 5

Who does AI recommend more?

Wise, named ahead of Xe in every answer

Wise first in 5Xe never first

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Top money transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wise appeared in all five answers. Xe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wise was listed before Xe in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wise1st
  2. Remitly2nd
  3. OFX3rd
  4. Western Union4th
  5. Xe5th
  6. TorFX6th
  7. MoneyGram–
  8. WorldRemit–
  9. Instarem–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Western Union4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OFX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TorFX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MoneyGram0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorldRemit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Instarem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about money transfer services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Wise or Xe more popular in search?

This chart shows how often people search Google for Wise and Xe by name. Each line represents a brand's share of searches for all nine money transfer services we track, month by month, from searches in Australia.

Wise and Xe among money transfer services in Australia, by month

Share of searches by month for Wise, Xe. The figures are in the table below the chart.

View monthly share of searches table
MonthWestern UnionRemitlyMoneyGramWiseOFXWorldRemitTorFXInstaremXe
Oct 202553.8%24.1%8.8%4.7%4.8%1.4%0.96%0.96%0.4%
Nov 202551.2%28%8.4%4.4%4.6%1.4%0.91%0.72%0.38%
Dec 202557.9%21.2%9.5%4.1%4.2%1.3%0.67%0.84%0.31%
Jan 202656.2%20.6%11.3%4.6%4.1%1.2%0.82%0.82%0.3%
Feb 202652.6%23.6%10.6%5.3%4.7%1.4%0.74%0.74%0.34%
Mar 202657.5%21.1%9.4%4.7%4.2%1%0.84%0.84%0.31%
Apr 202652%23.3%12.8%5.2%3.8%1.1%0.73%0.73%0.34%
May 202652.8%23.7%10.6%5.3%4.7%1.1%0.74%0.74%0.34%
Jun 202649%26.9%9.9%5.6%5.4%1.3%0.85%0.71%0.39%
Jul 202655.6%20.4%11.2%5.1%5%0.99%0.78%0.66%0.36%
Aug 202651.8%23.2%12.7%4.8%4.6%1.1%0.61%0.73%0.34%
Sep 202655.3%20.3%11.1%5.5%5%0.98%0.78%0.66%0.41%

How has the Wise and Xe comparison changed over the last 12 months?

3 findings
  • Wise was ahead of Xe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Wise’s share of searches among money transfer services in Australia moved from 4.7% to 5.5%, and its estimated monthly branded searches moved from 11.7K to 13.5K.
  • Across the 12 months ending September 2026, Xe’s share of searches among money transfer services in Australia moved from 0.4% to 0.41%, and its estimated monthly branded searches held steady at 1K.

How did search popularity change for Australia money transfer services in September 2026?

1 change

  1. In September 2026, Wise gained share of searches among money transfer services in Australia, from 4.8% to 5.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Wise’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Wise

2 branded search terms

  • wise money transfer
  • wise transfer

Xe

1 branded search term

  • xe money transfer

How the Brand Demand Index is measured

Other head-to-heads among money transfer services

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