Brandwave

Judo Bank vs Wise:Which is more popular?

In September 2026, Judo Bank had more branded searches than Wise among business bank accounts in Australia. Judo Bank had about 22,200 branded searches, while Wise had 720. Judo Bank made up 39.2% of all business bank account searches we track, and Wise accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about business bank accounts, Wise appeared in one of the five answers and Judo Bank in none.

Among business bank accounts in Australia in September 2026

Who do people search for more?

Judo Bank, about 31 searches for every 1 for Wise

Judo Bank 22.2K searchesWise 720 searches

Who does AI mention more?

Wise, mentioned in 1 of 5 answers, Judo Bank in 0

Wise in 1 of 5Judo Bank in 0 of 5

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Top business bank accounts in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wise was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Judo Bank did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NAB1st
  2. Westpac2nd
  3. CommBank3rd
  4. ANZ4th
  5. Airwallex5th
  6. Wise5th
  7. Judo Bank–
  8. Revolut–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NAB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westpac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CommBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Judo Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business bank accounts

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Judo Bank or Wise more popular in search?

This chart shows how often people search Google for Judo Bank and Wise by name. Each line represents a brand's share of searches for all eight business bank account brands we track, month by month, from searches in Australia.

Judo Bank and Wise among business bank accounts in Australia, by month

Share of searches by month for Judo Bank, Wise. The figures are in the table below the chart.

View monthly share of searches table
MonthJudo BankAirwallexCommBankNABRevolutWestpacANZWise
Oct 202536.2%36.3%8.8%5.8%3.2%4.8%3.8%1.2%
Nov 202537.1%37.2%7.4%4.9%2.7%5.9%3.9%0.98%
Dec 202534.1%41.8%6.7%4.4%3%5.5%3.7%0.9%
Jan 202629%43.6%8.6%5.7%3.1%5.7%3.1%1.2%
Feb 202645.5%30.5%7.4%4.9%2.7%4.9%3.2%0.99%
Mar 202648.3%32.4%5.3%4.3%2.3%4.3%2.3%0.86%
Apr 202643.7%35.9%5.8%4.7%2.6%3.9%2.6%0.95%
May 202647.2%31.8%6.3%4.1%2.7%4.1%2.7%1%
Jun 202652.2%28.8%5.7%3.7%2.4%3.7%2.4%0.93%
Jul 202644.8%30.1%7.3%4.8%4%4.8%3.1%1.2%
Aug 202642.1%34.7%5.6%4.5%4.5%4.5%3%1.1%
Sep 202639.2%32.1%7.8%5.1%5.1%5.1%4.2%1.3%

How has the Judo Bank and Wise comparison changed over the last 12 months?

3 findings
  • Judo Bank was ahead of Wise in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Judo Bank’s share of searches among business bank accounts in Australia moved from 36.2% to 39.2%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Wise’s share of searches among business bank accounts in Australia moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 590 to 720.

How did search popularity change for Australia business bank accounts in September 2026?

2 changes
  1. In September 2026, Judo Bank lost share of searches among business bank accounts in Australia, from 42.1% to 39.2%.

  2. Estimated monthly branded searches for Wise in Australia rose 22% over 12 measured months, from 590 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Judo Bank’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Judo Bank

1 branded search term

  • judo bank

Wise

1 branded search term

  • wise business

How the Brand Demand Index is measured

Other head-to-heads among business bank accounts

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