Brandwave

CommBank vs Wise:Which is more popular?

In September 2026, CommBank had more branded searches than Wise among business bank accounts in Australia. CommBank had about 4,400 branded searches, while Wise had 720. CommBank made up 7.8% of all business bank account searches we track, and Wise accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about business bank accounts, CommBank appeared in three of the five answers and Wise in one. CommBank was mentioned before Wise in three out of four answers that named either.

Among business bank accounts in Australia in September 2026

Who do people search for more?

CommBank, about 6 searches for every 1 for Wise

CommBank 4.4K searchesWise 720 searches

Who does AI mention more?

CommBank, mentioned in 3 of 5 answers, Wise in 1

CommBank in 3 of 5Wise in 1 of 5

Who does AI recommend more?

CommBank, named ahead of Wise in 3 of 4 answers

CommBank first in 3Wise first in 1

Follow CommBank vs Wise and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top business bank accounts in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CommBank was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wise was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. CommBank was listed before Wise in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NAB1st
  2. Westpac2nd
  3. CommBank3rd
  4. ANZ4th
  5. Airwallex5th
  6. Wise5th
  7. Judo Bank–
  8. Revolut–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NAB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westpac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CommBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Judo Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business bank accounts

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is CommBank or Wise more popular in search?

This chart shows how often people search Google for CommBank and Wise by name. Each line represents a brand's share of searches for all eight business bank account brands we track, month by month, from searches in Australia.

CommBank and Wise among business bank accounts in Australia, by month

Share of searches by month for CommBank, Wise. The figures are in the table below the chart.

View monthly share of searches table
MonthJudo BankAirwallexCommBankNABRevolutWestpacANZWise
Oct 202536.2%36.3%8.8%5.8%3.2%4.8%3.8%1.2%
Nov 202537.1%37.2%7.4%4.9%2.7%5.9%3.9%0.98%
Dec 202534.1%41.8%6.7%4.4%3%5.5%3.7%0.9%
Jan 202629%43.6%8.6%5.7%3.1%5.7%3.1%1.2%
Feb 202645.5%30.5%7.4%4.9%2.7%4.9%3.2%0.99%
Mar 202648.3%32.4%5.3%4.3%2.3%4.3%2.3%0.86%
Apr 202643.7%35.9%5.8%4.7%2.6%3.9%2.6%0.95%
May 202647.2%31.8%6.3%4.1%2.7%4.1%2.7%1%
Jun 202652.2%28.8%5.7%3.7%2.4%3.7%2.4%0.93%
Jul 202644.8%30.1%7.3%4.8%4%4.8%3.1%1.2%
Aug 202642.1%34.7%5.6%4.5%4.5%4.5%3%1.1%
Sep 202639.2%32.1%7.8%5.1%5.1%5.1%4.2%1.3%

CommBank sells other things too, so only its searches that name this product count here, like “commbank business account”.

How has the CommBank and Wise comparison changed over the last 12 months?

3 findings
  • CommBank was ahead of Wise in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CommBank’s share of searches among business bank accounts in Australia moved from 8.8% to 7.8%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending September 2026, Wise’s share of searches among business bank accounts in Australia moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 590 to 720.

How did search popularity change for Australia business bank accounts in September 2026?

2 changes
  1. In September 2026, CommBank gained share of searches among business bank accounts in Australia, from 5.6% to 7.8%.

  2. Estimated monthly branded searches for Wise in Australia rose 22% over 12 measured months, from 590 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CommBank’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CommBank

1 branded search term

  • commbank business account

Wise

1 branded search term

  • wise business

How the Brand Demand Index is measured

Other head-to-heads among business bank accounts

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.