Judo Bank vs NAB:Which is more popular?
In September 2026, Judo Bank had more branded searches than NAB among business bank accounts in Australia. Judo Bank had about 22,200 branded searches, while NAB had 2,900. Judo Bank made up 39.2% of all business bank account searches we track, and NAB accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about business bank accounts, NAB appeared in all five answers and Judo Bank in none.
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Top business bank accounts in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NAB appeared in all five answers. Judo Bank did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NAB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Westpac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CommBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ANZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Judo Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business bank accounts
5 answers
Asked ChatGPT
“What's the best business bank account in Australia?”
Asked ChatGPT
“Which bank should I open a business account with?”
Asked ChatGPT
“Which business account has the lowest fees for a small business?”
Searched Google, AI Overview
“business bank account”
Searched Google, AI Overview
“business account”
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Share of searches by month for Judo Bank, NAB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Judo Bank | Airwallex | CommBank | NAB | Revolut | Westpac | ANZ | Wise |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 36.3% | 8.8% | 5.8% | 3.2% | 4.8% | 3.8% | 1.2% |
| Nov 2025 | 37.1% | 37.2% | 7.4% | 4.9% | 2.7% | 5.9% | 3.9% | 0.98% |
| Dec 2025 | 34.1% | 41.8% | 6.7% | 4.4% | 3% | 5.5% | 3.7% | 0.9% |
| Jan 2026 | 29% | 43.6% | 8.6% | 5.7% | 3.1% | 5.7% | 3.1% | 1.2% |
| Feb 2026 | 45.5% | 30.5% | 7.4% | 4.9% | 2.7% | 4.9% | 3.2% | 0.99% |
| Mar 2026 | 48.3% | 32.4% | 5.3% | 4.3% | 2.3% | 4.3% | 2.3% | 0.86% |
| Apr 2026 | 43.7% | 35.9% | 5.8% | 4.7% | 2.6% | 3.9% | 2.6% | 0.95% |
| May 2026 | 47.2% | 31.8% | 6.3% | 4.1% | 2.7% | 4.1% | 2.7% | 1% |
| Jun 2026 | 52.2% | 28.8% | 5.7% | 3.7% | 2.4% | 3.7% | 2.4% | 0.93% |
| Jul 2026 | 44.8% | 30.1% | 7.3% | 4.8% | 4% | 4.8% | 3.1% | 1.2% |
| Aug 2026 | 42.1% | 34.7% | 5.6% | 4.5% | 4.5% | 4.5% | 3% | 1.1% |
| Sep 2026 | 39.2% | 32.1% | 7.8% | 5.1% | 5.1% | 5.1% | 4.2% | 1.3% |
NAB sells other things too, so only its searches that name this product count here, like “nab business account”.
How has the Judo Bank and NAB comparison changed over the last 12 months?
3 findings
- Judo Bank was ahead of NAB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Judo Bank’s share of searches among business bank accounts in Australia moved from 36.2% to 39.2%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, NAB’s share of searches among business bank accounts in Australia moved from 5.8% to 5.1%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for Australia business bank accounts in September 2026?
2 changes
In September 2026, NAB gained share of searches among business bank accounts in Australia, from 4.5% to 5.1%.
In September 2026, Judo Bank lost share of searches among business bank accounts in Australia, from 42.1% to 39.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Judo Bank’s and NAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business bank accounts
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