Brandwave

CommBank vs NAB:Which is more popular?

In September 2026, CommBank had more branded searches than NAB among business bank accounts in Australia. CommBank had about 4,400 branded searches, while NAB had 2,900. CommBank made up 7.8% of all business bank account searches we track, and NAB accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about business bank accounts, NAB appeared in all five answers and CommBank in three. NAB was mentioned before CommBank in four out of five answers.

Among business bank accounts in Australia in September 2026

Who do people search for more?

CommBank, about 52% more searches than NAB

CommBank 4.4K searchesNAB 2.9K searches

Who does AI mention more?

NAB, mentioned in every answer we collected

NAB in 5 of 5CommBank in 3 of 5

Who does AI recommend more?

NAB, named ahead of CommBank in 4 of 5 answers

NAB first in 4CommBank first in 1

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Top business bank accounts in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NAB appeared in all five answers. CommBank was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NAB was listed before CommBank in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NAB1st
  2. Westpac2nd
  3. CommBank3rd
  4. ANZ4th
  5. Airwallex5th
  6. Wise5th
  7. Judo Bank–
  8. Revolut–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NAB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westpac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CommBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Judo Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business bank accounts

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is CommBank or NAB more popular in search?

This chart shows how often people search Google for CommBank and NAB by name. Each line represents a brand's share of searches for all eight business bank account brands we track, month by month, from searches in Australia.

CommBank and NAB among business bank accounts in Australia, by month

Share of searches by month for CommBank, NAB. The figures are in the table below the chart.

View monthly share of searches table
MonthJudo BankAirwallexCommBankNABRevolutWestpacANZWise
Oct 202536.2%36.3%8.8%5.8%3.2%4.8%3.8%1.2%
Nov 202537.1%37.2%7.4%4.9%2.7%5.9%3.9%0.98%
Dec 202534.1%41.8%6.7%4.4%3%5.5%3.7%0.9%
Jan 202629%43.6%8.6%5.7%3.1%5.7%3.1%1.2%
Feb 202645.5%30.5%7.4%4.9%2.7%4.9%3.2%0.99%
Mar 202648.3%32.4%5.3%4.3%2.3%4.3%2.3%0.86%
Apr 202643.7%35.9%5.8%4.7%2.6%3.9%2.6%0.95%
May 202647.2%31.8%6.3%4.1%2.7%4.1%2.7%1%
Jun 202652.2%28.8%5.7%3.7%2.4%3.7%2.4%0.93%
Jul 202644.8%30.1%7.3%4.8%4%4.8%3.1%1.2%
Aug 202642.1%34.7%5.6%4.5%4.5%4.5%3%1.1%
Sep 202639.2%32.1%7.8%5.1%5.1%5.1%4.2%1.3%

CommBank and NAB sell other things too, so only their searches that name this product count here, like “commbank business account”.

How has the CommBank and NAB comparison changed over the last 12 months?

3 findings
  • CommBank was ahead of NAB in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CommBank’s share of searches among business bank accounts in Australia moved from 8.8% to 7.8%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending September 2026, NAB’s share of searches among business bank accounts in Australia moved from 5.8% to 5.1%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for Australia business bank accounts in September 2026?

2 changes
  1. In September 2026, CommBank gained share of searches among business bank accounts in Australia, from 5.6% to 7.8%.

  2. In September 2026, NAB gained share of searches among business bank accounts in Australia, from 4.5% to 5.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CommBank’s and NAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CommBank

1 branded search term

  • commbank business account

NAB

1 branded search term

  • nab business account

How the Brand Demand Index is measured

Other head-to-heads among business bank accounts

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