Up vs Westpac:Which is searched more in Australia?
In September 2026, Westpac had more branded searches than Up among banks in Australia. Westpac had about 1.2 million branded searches, while Up had 33,100. Westpac made up 21% of all bank searches we track, and Up accounted for 0.57%.
Follow Up vs Westpac and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Up or Westpac more popular in search?
Compare the banks Australians open everyday and savings accounts with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Westpac, Up. The figures are in the table below the chart.
View monthly share of searches table
| Month | CommBank | ANZ | Westpac | NAB | Bendigo Bank | Macquarie Bank | ubank | ING | Up |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 20.6% | 20.6% | 17.6% | 5.1% | 3.4% | 1% | 0.86% | 0.45% |
| Nov 2025 | 28.4% | 21.3% | 21.3% | 18.2% | 5.2% | 3.5% | 0.86% | 0.79% | 0.47% |
| Dec 2025 | 29.6% | 22.2% | 22.2% | 15.6% | 5.5% | 3% | 0.9% | 0.64% | 0.4% |
| Jan 2026 | 29.8% | 22.4% | 22.4% | 15.6% | 4.5% | 3% | 1.1% | 0.75% | 0.49% |
| Feb 2026 | 31.1% | 19% | 23.3% | 16.3% | 4.7% | 3.1% | 1.2% | 0.78% | 0.51% |
| Mar 2026 | 28.5% | 21.4% | 21.4% | 18.3% | 5.3% | 2.9% | 1.1% | 0.72% | 0.47% |
| Apr 2026 | 25.7% | 23.5% | 23.5% | 16.4% | 5.8% | 3.1% | 0.95% | 0.64% | 0.42% |
| May 2026 | 25.5% | 23.2% | 23.2% | 16.2% | 5.7% | 3.8% | 1.1% | 0.78% | 0.51% |
| Jun 2026 | 26% | 23.7% | 23.7% | 16.6% | 4.7% | 3.2% | 1.2% | 0.65% | 0.43% |
| Jul 2026 | 26% | 23.7% | 23.7% | 16.6% | 4.8% | 3.2% | 0.96% | 0.68% | 0.43% |
| Aug 2026 | 27.9% | 18.7% | 22.9% | 19.4% | 5.6% | 3.1% | 1.1% | 0.77% | 0.51% |
| Sep 2026 | 28.4% | 21% | 21% | 18.1% | 5.2% | 3.5% | 1.3% | 1% | 0.57% |
How has the Up and Westpac comparison changed over the last 12 months?
3 findings
- Westpac was ahead of Up in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Up’s share of searches among banks in Australia moved from 0.45% to 0.57%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Westpac’s share of searches among banks in Australia moved from 20.6% to 21%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for Australia banks in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Up’s and Westpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among banks
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.