Brandwave

Suncorp Bank vs Westpac:Which is more popular?

In September 2026, Westpac had more branded searches than Suncorp Bank among banks in Australia. Westpac had about 1.2 million branded searches, while Suncorp Bank had 90,500. Westpac made up 17.8% of all bank searches we track, and Suncorp Bank accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about banks, Westpac appeared in three of the five answers and Suncorp Bank in none.

Among banks in Australia in September 2026

Who do people search for more?

Westpac, about 13 searches for every 1 for Suncorp Bank

Westpac 1.2M searchesSuncorp Bank 90.5K searches

Who does AI mention more?

Westpac, mentioned in 3 of 5 answers, Suncorp Bank in 0

Westpac in 3 of 5Suncorp Bank in 0 of 5

Who does AI recommend more?

Westpac, the only one of the two named

Westpac first in 2Suncorp Bank never named

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Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Westpac was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Suncorp Bank did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ING1st
  2. Macquarie Bank2nd
  3. CommBank3rd
  4. Up4th
  5. NAB5th
  6. Westpac6th
  7. ANZ7th
  8. ubank8th
  9. Bendigo Bank9th
  10. +4 more
  11. Suncorp Bank–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suncorp Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Suncorp Bank or Westpac more popular in search?

This chart shows how often people search Google for Suncorp Bank and Westpac by name. Each line represents a brand's share of searches for all 15 banks we track, month by month, from searches in Australia.

Suncorp Bank and Westpac among banks in Australia, by month

Share of searches by month for Westpac, Suncorp Bank. The figures are in the table below the chart.

View monthly share of searches table
MonthCommBankANZWestpacNABSt.GeorgeBendigo BankBankwestMacquarie BankBOQGreat Southern BankSuncorp BankubankINGME BankUp
Oct 202526%17.6%17.6%15%5.3%4.3%2.9%2.9%2.9%1.6%1.1%0.87%0.73%1.1%0.39%
Nov 202524.1%18%18%15.4%5.4%4.4%3%3%3.3%1.6%1.1%0.73%0.67%0.89%0.4%
Dec 202525.2%18.9%18.9%13.2%5.7%4.6%2.5%2.5%3.1%1.7%1.1%0.76%0.54%0.93%0.34%
Jan 202625.4%19%19%13.3%5.7%3.8%2.5%2.5%3.1%1.7%0.94%0.94%0.64%0.94%0.42%
Feb 202626.4%16.1%19.8%13.8%5.9%4%2.7%2.7%2.6%1.8%1.2%0.98%0.66%0.98%0.44%
Mar 202624.2%18.2%18.2%15.5%5.4%4.5%3%2.4%3%2%1.1%0.9%0.61%0.73%0.4%
Apr 202621.9%19.9%19.9%13.9%6%4.9%2.7%2.7%3%1.8%0.98%0.8%0.55%0.66%0.36%
May 202621.6%19.7%19.7%13.8%5.9%4.8%2.6%3.2%3%1.8%1.2%0.97%0.66%0.65%0.43%
Jun 202622%20.1%20.1%14.1%6%4%2.7%2.7%3%1.8%0.99%0.99%0.55%0.54%0.36%
Jul 202622.3%20.3%20.3%14.2%5%4.1%2.7%2.7%3.1%1.8%1%0.82%0.58%0.55%0.37%
Aug 202624%16.1%19.8%16.7%4.9%4.9%2.7%2.7%3%1.8%0.98%0.98%0.66%0.53%0.44%
Sep 202624.1%17.8%17.8%15.3%5.4%4.4%2.9%2.9%2.9%2%1.3%1.1%0.87%0.59%0.48%

How has the Suncorp Bank and Westpac comparison changed over the last 12 months?

3 findings
  • Westpac was ahead of Suncorp Bank in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Suncorp Bank’s share of searches among banks in Australia moved from 1.1% to 1.3%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Westpac’s share of searches among banks in Australia moved from 17.6% to 17.8%, and its estimated monthly branded searches moved from 1.5M to 1.2M.

How did search popularity change for Australia banks in September 2026?

2 changes

  1. In September 2026, ANZ overtook Westpac and NAB to rank 2nd among banks in Australia, with 17.8% of the searches.

  2. In September 2026, Westpac lost share of searches among banks in Australia, from 19.8% to 17.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Suncorp Bank’s and Westpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Suncorp Bank

1 branded search term

  • suncorp bank

Westpac

1 branded search term

  • westpac

How the Brand Demand Index is measured

Other head-to-heads among banks

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