Brandwave

How popular isBOQ?

In September 2026, people searched for BOQ by name about 201,000 times in Australia, an 18.2% decrease from the previous year. These searches made up 2.9% of all Australia bank searches, placing BOQ ninth out of 15 banks. When we asked both ChatGPT and Google AI Overviews about banks, BOQ did not appear in any of the answers.

Search and AI answers in September 2026

BOQ is the ninth most searched of 15 competitors and not listed in any AI answer.

  1. CommBankShare of searches 24.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. ANZShare of searches 17.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. WestpacShare of searches 17.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. NABShare of searches 15.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. BOQShare of searches 2.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

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Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BOQ did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ING1st
  2. Macquarie Bank2nd
  3. CommBank3rd
  4. Up4th
  5. NAB5th
  6. Westpac6th
  7. ANZ7th
  8. +4 more
  9. Bankwest–
  10. BOQ–
  11. Suncorp Bank–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BOQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which banks compete with BOQ?

BOQ against banks in Australia, by month

Share of searches by month for CommBank, ANZ, Westpac, NAB, St.George, Bendigo Bank, Bankwest, Macquarie Bank, BOQ. The figures are in the table below the chart.

View monthly share of searches table
MonthCommBankANZWestpacNABSt.GeorgeBendigo BankBankwestMacquarie BankBOQGreat Southern BankSuncorp BankubankINGME BankUp
Oct 202526%17.6%17.6%15%5.3%4.3%2.9%2.9%2.9%1.6%1.1%0.87%0.73%1.1%0.39%
Nov 202524.1%18%18%15.4%5.4%4.4%3%3%3.3%1.6%1.1%0.73%0.67%0.89%0.4%
Dec 202525.2%18.9%18.9%13.2%5.7%4.6%2.5%2.5%3.1%1.7%1.1%0.76%0.54%0.93%0.34%
Jan 202625.4%19%19%13.3%5.7%3.8%2.5%2.5%3.1%1.7%0.94%0.94%0.64%0.94%0.42%
Feb 202626.4%16.1%19.8%13.8%5.9%4%2.7%2.7%2.6%1.8%1.2%0.98%0.66%0.98%0.44%
Mar 202624.2%18.2%18.2%15.5%5.4%4.5%3%2.4%3%2%1.1%0.9%0.61%0.73%0.4%
Apr 202621.9%19.9%19.9%13.9%6%4.9%2.7%2.7%3%1.8%0.98%0.8%0.55%0.66%0.36%
May 202621.6%19.7%19.7%13.8%5.9%4.8%2.6%3.2%3%1.8%1.2%0.97%0.66%0.65%0.43%
Jun 202622%20.1%20.1%14.1%6%4%2.7%2.7%3%1.8%0.99%0.99%0.55%0.54%0.36%
Jul 202622.3%20.3%20.3%14.2%5%4.1%2.7%2.7%3.1%1.8%1%0.82%0.58%0.55%0.37%
Aug 202624%16.1%19.8%16.7%4.9%4.9%2.7%2.7%3%1.8%0.98%0.98%0.66%0.53%0.44%
Sep 202624.1%17.8%17.8%15.3%5.4%4.4%2.9%2.9%2.9%2%1.3%1.1%0.87%0.59%0.48%

  1. 1.CommBank

    24.1%

    Held 1st. 1.6M estimated branded searches, -9.7% vs prior month. Share 0 points.

  2. 2.ANZ

    17.8%

    Moved from 4th to 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Westpac

    17.8%

    Moved from 2nd to 3rd. 1.2M estimated branded searches, -18.7% vs prior month. Share -1.9 points.

  4. 4.NAB

    15.3%

    Moved from 3rd to 4th. 1M estimated branded searches, -17.3% vs prior month. Share -1.4 points.

  5. 5.St.George

    5.4%

    Moved from 6th to 5th. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Bendigo Bank

    4.4%

    Moved from 5th to 6th. 301K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  7. 7.Bankwest

    2.9%

    Moved from 8th to 7th. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Macquarie Bank

    2.9%

    Moved from 9th to 8th. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.BOQ

    2.9%

    Moved from 7th to 9th. 201K estimated branded searches, -11.1% vs prior month. Share 0 points.

  10. 10.Great Southern Bank

    2%

    Held 10th. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  11. 11.Suncorp Bank

    1.3%

    Held 11th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  12. 12.ubank

    1.1%

    Held 12th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. 13.ING

    0.87%

    Held 13th. 59.4K estimated branded searches, +17.9% vs prior month. Share +0.2 points.

  14. 14.ME Bank

    0.59%

    Held 14th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  15. 15.Up

    0.48%

    Held 15th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between BOQ and its closest rivals

Every comparison with BOQ

14 comparisons

How has branded search demand for BOQ changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BOQ in Australia fell from 245K to 201K.
  • Across the 12 months ending September 2026, BOQ’s share of searches among banks in Australia held steady at 2.9%.

How did search popularity change for Australia banks in September 2026?

6 changes

  1. In September 2026, St.George overtook Bendigo Bank to rank 5th among banks in Australia, with 5.4% of the searches.

  2. In September 2026, ANZ overtook Westpac and NAB to rank 2nd among banks in Australia, with 17.8% of the searches.

  3. In September 2026, Westpac lost share of searches among banks in Australia, from 19.8% to 17.8%.

  4. In September 2026, NAB lost share of searches among banks in Australia, from 16.7% to 15.3%.

  5. CommBank’s share of searches among banks in Australia has gained ground for 3 months in a row, from 22% to 24.1% in September 2026.

  6. In September 2026, Bankwest rose from 8th to 7th among banks in Australia.

How are BOQ’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BOQ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bank of queensland
  • boq

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