Brandwave

Bankwest vs BOQ:Which is more popular?

In September 2026, Bankwest and BOQ were level in searches among banks in Australia, with an estimated 201K branded searches each, at 2.9% of the total each. When we asked ChatGPT and Google AI Overviews about banks, neither Bankwest nor BOQ appeared in any of the five answers.

Among banks in Australia in September 2026

Who do people search for more?

Bankwest and BOQ are searched for about as often as each other.

Bankwest 201K searchesBOQ 201K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Bankwest in 0 of 5BOQ in 0 of 5

Follow Bankwest vs BOQ and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Bankwest nor BOQ showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ING1st
  2. Macquarie Bank2nd
  3. CommBank3rd
  4. Up4th
  5. NAB5th
  6. Westpac6th
  7. ANZ7th
  8. ubank8th
  9. +3 more
  10. Bankwest–
  11. BOQ–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bankwest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BOQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Bankwest or BOQ more popular in search?

This chart shows how often people search Google for Bankwest and BOQ by name. Each line represents a brand's share of searches for all 15 banks we track, month by month, from searches in Australia.

Bankwest and BOQ among banks in Australia, by month

Share of searches by month for Bankwest, BOQ. The figures are in the table below the chart.

View monthly share of searches table
MonthCommBankANZWestpacNABSt.GeorgeBendigo BankBankwestMacquarie BankBOQGreat Southern BankSuncorp BankubankINGME BankUp
Oct 202526%17.6%17.6%15%5.3%4.3%2.9%2.9%2.9%1.6%1.1%0.87%0.73%1.1%0.39%
Nov 202524.1%18%18%15.4%5.4%4.4%3%3%3.3%1.6%1.1%0.73%0.67%0.89%0.4%
Dec 202525.2%18.9%18.9%13.2%5.7%4.6%2.5%2.5%3.1%1.7%1.1%0.76%0.54%0.93%0.34%
Jan 202625.4%19%19%13.3%5.7%3.8%2.5%2.5%3.1%1.7%0.94%0.94%0.64%0.94%0.42%
Feb 202626.4%16.1%19.8%13.8%5.9%4%2.7%2.7%2.6%1.8%1.2%0.98%0.66%0.98%0.44%
Mar 202624.2%18.2%18.2%15.5%5.4%4.5%3%2.4%3%2%1.1%0.9%0.61%0.73%0.4%
Apr 202621.9%19.9%19.9%13.9%6%4.9%2.7%2.7%3%1.8%0.98%0.8%0.55%0.66%0.36%
May 202621.6%19.7%19.7%13.8%5.9%4.8%2.6%3.2%3%1.8%1.2%0.97%0.66%0.65%0.43%
Jun 202622%20.1%20.1%14.1%6%4%2.7%2.7%3%1.8%0.99%0.99%0.55%0.54%0.36%
Jul 202622.3%20.3%20.3%14.2%5%4.1%2.7%2.7%3.1%1.8%1%0.82%0.58%0.55%0.37%
Aug 202624%16.1%19.8%16.7%4.9%4.9%2.7%2.7%3%1.8%0.98%0.98%0.66%0.53%0.44%
Sep 202624.1%17.8%17.8%15.3%5.4%4.4%2.9%2.9%2.9%2%1.3%1.1%0.87%0.59%0.48%

How has the Bankwest and BOQ comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: BOQ took it in November 2025, Bankwest took it in February 2026, BOQ took it in April 2026, Bankwest took it in September 2026.
  • Across the 12 months ending September 2026, Bankwest’s share of searches among banks in Australia held steady at 2.9%, and its estimated monthly branded searches moved from 246K to 201K.
  • Across the 12 months ending September 2026, BOQ’s share of searches among banks in Australia held steady at 2.9%, and its estimated monthly branded searches moved from 245K to 201K.

How did search popularity change for Australia banks in September 2026?

2 changes

  1. In September 2026, Bankwest rose from 8th to 7th among banks in Australia.

  2. In September 2026, BOQ fell from 7th to 9th among banks in Australia.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bankwest’s and BOQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bankwest

1 branded search term

  • bankwest

BOQ

2 branded search terms

  • bank of queensland
  • boq

How the Brand Demand Index is measured

Other head-to-heads among banks

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free