Brandwave

Bendigo Bank vs BOQ:Which is more popular?

In September 2026, Bendigo Bank had more branded searches than BOQ among banks in Australia. Bendigo Bank had about 301,000 branded searches, while BOQ had 201,000. Bendigo Bank made up 4.4% of all bank searches we track, and BOQ accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about banks, Bendigo Bank appeared in two of the five answers and BOQ in none.

Among banks in Australia in September 2026

Who do people search for more?

Bendigo Bank, about 50% more searches than BOQ

Bendigo Bank 301K searchesBOQ 201K searches

Who does AI mention more?

Bendigo Bank, mentioned in 2 of 5 answers, BOQ in 0

Bendigo Bank in 2 of 5BOQ in 0 of 5

Who does AI recommend more?

Bendigo Bank, the only one of the two named

Bendigo Bank first in 2BOQ never named

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Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bendigo Bank was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BOQ did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ING1st
  2. Macquarie Bank2nd
  3. CommBank3rd
  4. Up4th
  5. NAB5th
  6. Westpac6th
  7. ANZ7th
  8. ubank8th
  9. Bendigo Bank9th
  10. +3 more
  11. BOQ–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BOQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Bendigo Bank or BOQ more popular in search?

This chart shows how often people search Google for Bendigo Bank and BOQ by name. Each line represents a brand's share of searches for all 15 banks we track, month by month, from searches in Australia.

Bendigo Bank and BOQ among banks in Australia, by month

Share of searches by month for Bendigo Bank, BOQ. The figures are in the table below the chart.

View monthly share of searches table
MonthCommBankANZWestpacNABSt.GeorgeBendigo BankBankwestMacquarie BankBOQGreat Southern BankSuncorp BankubankINGME BankUp
Oct 202526%17.6%17.6%15%5.3%4.3%2.9%2.9%2.9%1.6%1.1%0.87%0.73%1.1%0.39%
Nov 202524.1%18%18%15.4%5.4%4.4%3%3%3.3%1.6%1.1%0.73%0.67%0.89%0.4%
Dec 202525.2%18.9%18.9%13.2%5.7%4.6%2.5%2.5%3.1%1.7%1.1%0.76%0.54%0.93%0.34%
Jan 202625.4%19%19%13.3%5.7%3.8%2.5%2.5%3.1%1.7%0.94%0.94%0.64%0.94%0.42%
Feb 202626.4%16.1%19.8%13.8%5.9%4%2.7%2.7%2.6%1.8%1.2%0.98%0.66%0.98%0.44%
Mar 202624.2%18.2%18.2%15.5%5.4%4.5%3%2.4%3%2%1.1%0.9%0.61%0.73%0.4%
Apr 202621.9%19.9%19.9%13.9%6%4.9%2.7%2.7%3%1.8%0.98%0.8%0.55%0.66%0.36%
May 202621.6%19.7%19.7%13.8%5.9%4.8%2.6%3.2%3%1.8%1.2%0.97%0.66%0.65%0.43%
Jun 202622%20.1%20.1%14.1%6%4%2.7%2.7%3%1.8%0.99%0.99%0.55%0.54%0.36%
Jul 202622.3%20.3%20.3%14.2%5%4.1%2.7%2.7%3.1%1.8%1%0.82%0.58%0.55%0.37%
Aug 202624%16.1%19.8%16.7%4.9%4.9%2.7%2.7%3%1.8%0.98%0.98%0.66%0.53%0.44%
Sep 202624.1%17.8%17.8%15.3%5.4%4.4%2.9%2.9%2.9%2%1.3%1.1%0.87%0.59%0.48%

How has the Bendigo Bank and BOQ comparison changed over the last 12 months?

3 findings
  • Bendigo Bank was ahead of BOQ in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bendigo Bank’s share of searches among banks in Australia moved from 4.3% to 4.4%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, BOQ’s share of searches among banks in Australia held steady at 2.9%, and its estimated monthly branded searches moved from 245K to 201K.

How did search popularity change for Australia banks in September 2026?

3 changes

  1. In September 2026, St.George overtook Bendigo Bank to rank 5th among banks in Australia, with 5.4% of the searches.

  2. In September 2026, BOQ fell from 7th to 9th among banks in Australia.

  3. Estimated monthly branded searches for Bendigo Bank in Australia fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bendigo Bank’s and BOQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bendigo Bank

1 branded search term

  • bendigo bank

BOQ

2 branded search terms

  • bank of queensland
  • boq

How the Brand Demand Index is measured

Other head-to-heads among banks

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