Bankwest vs Westpac:Which is more popular?
In September 2026, Westpac had more branded searches than Bankwest among banks in Australia. Westpac had about 1.2 million branded searches, while Bankwest had 201,000. Westpac made up 17.8% of all bank searches we track, and Bankwest accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about banks, Westpac appeared in three of the five answers and Bankwest in none.
Who do people search for more?
Westpac, about 6 searches for every 1 for Bankwest
Who does AI mention more?
Westpac, mentioned in 3 of 5 answers, Bankwest in 0
Who does AI recommend more?
Westpac, the only one of the two named
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Top banks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Westpac was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bankwest did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bankwest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about banks
5 answers
Asked ChatGPT
“Which bank should I use in Australia?”
Asked ChatGPT
“What are the best banks in Australia?”
Asked ChatGPT
“What's the best bank in Australia for a high interest savings account?”
Searched Google, AI Overview
“bank account”
Searched Google, AI Overview
“best bank australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Share of searches by month for Westpac, Bankwest. The figures are in the table below the chart.
View monthly share of searches table
| Month | CommBank | ANZ | Westpac | NAB | St.George | Bendigo Bank | Bankwest | Macquarie Bank | BOQ | Great Southern Bank | Suncorp Bank | ubank | ING | ME Bank | Up |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26% | 17.6% | 17.6% | 15% | 5.3% | 4.3% | 2.9% | 2.9% | 2.9% | 1.6% | 1.1% | 0.87% | 0.73% | 1.1% | 0.39% |
| Nov 2025 | 24.1% | 18% | 18% | 15.4% | 5.4% | 4.4% | 3% | 3% | 3.3% | 1.6% | 1.1% | 0.73% | 0.67% | 0.89% | 0.4% |
| Dec 2025 | 25.2% | 18.9% | 18.9% | 13.2% | 5.7% | 4.6% | 2.5% | 2.5% | 3.1% | 1.7% | 1.1% | 0.76% | 0.54% | 0.93% | 0.34% |
| Jan 2026 | 25.4% | 19% | 19% | 13.3% | 5.7% | 3.8% | 2.5% | 2.5% | 3.1% | 1.7% | 0.94% | 0.94% | 0.64% | 0.94% | 0.42% |
| Feb 2026 | 26.4% | 16.1% | 19.8% | 13.8% | 5.9% | 4% | 2.7% | 2.7% | 2.6% | 1.8% | 1.2% | 0.98% | 0.66% | 0.98% | 0.44% |
| Mar 2026 | 24.2% | 18.2% | 18.2% | 15.5% | 5.4% | 4.5% | 3% | 2.4% | 3% | 2% | 1.1% | 0.9% | 0.61% | 0.73% | 0.4% |
| Apr 2026 | 21.9% | 19.9% | 19.9% | 13.9% | 6% | 4.9% | 2.7% | 2.7% | 3% | 1.8% | 0.98% | 0.8% | 0.55% | 0.66% | 0.36% |
| May 2026 | 21.6% | 19.7% | 19.7% | 13.8% | 5.9% | 4.8% | 2.6% | 3.2% | 3% | 1.8% | 1.2% | 0.97% | 0.66% | 0.65% | 0.43% |
| Jun 2026 | 22% | 20.1% | 20.1% | 14.1% | 6% | 4% | 2.7% | 2.7% | 3% | 1.8% | 0.99% | 0.99% | 0.55% | 0.54% | 0.36% |
| Jul 2026 | 22.3% | 20.3% | 20.3% | 14.2% | 5% | 4.1% | 2.7% | 2.7% | 3.1% | 1.8% | 1% | 0.82% | 0.58% | 0.55% | 0.37% |
| Aug 2026 | 24% | 16.1% | 19.8% | 16.7% | 4.9% | 4.9% | 2.7% | 2.7% | 3% | 1.8% | 0.98% | 0.98% | 0.66% | 0.53% | 0.44% |
| Sep 2026 | 24.1% | 17.8% | 17.8% | 15.3% | 5.4% | 4.4% | 2.9% | 2.9% | 2.9% | 2% | 1.3% | 1.1% | 0.87% | 0.59% | 0.48% |
How has the Bankwest and Westpac comparison changed over the last 12 months?
3 findings
- Westpac was ahead of Bankwest in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bankwest’s share of searches among banks in Australia held steady at 2.9%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Westpac’s share of searches among banks in Australia moved from 17.6% to 17.8%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for Australia banks in September 2026?
3 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bankwest’s and Westpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among banks
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