St.George vs Westpac:Which is more popular?
In September 2026, Westpac had more branded searches than St.George among banks in Australia. Westpac had about 1.2 million branded searches, while St.George had 368,000. Westpac made up 17.8% of all bank searches we track, and St.George accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about banks, Westpac appeared in three of the five answers and St.George in one. Westpac was mentioned before St.George in every answer that named either.
Who do people search for more?
Westpac, about 3 searches for every 1 for St.George
Who does AI mention more?
Westpac, mentioned in 3 of 5 answers, St.George in 1
Who does AI recommend more?
Westpac, named ahead of St.George in 2 of 2 answers
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Top banks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Westpac was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. St.George was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Westpac was listed before St.George in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
St.George1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about banks
5 answers
Asked ChatGPT
“Which bank should I use in Australia?”
Asked ChatGPT
“What are the best banks in Australia?”
Asked ChatGPT
“What's the best bank in Australia for a high interest savings account?”
Searched Google, AI Overview
“bank account”
Searched Google, AI Overview
“best bank australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Share of searches by month for Westpac, St.George. The figures are in the table below the chart.
View monthly share of searches table
| Month | CommBank | ANZ | Westpac | NAB | St.George | Bendigo Bank | Bankwest | Macquarie Bank | BOQ | Great Southern Bank | Suncorp Bank | ubank | ING | ME Bank | Up |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26% | 17.6% | 17.6% | 15% | 5.3% | 4.3% | 2.9% | 2.9% | 2.9% | 1.6% | 1.1% | 0.87% | 0.73% | 1.1% | 0.39% |
| Nov 2025 | 24.1% | 18% | 18% | 15.4% | 5.4% | 4.4% | 3% | 3% | 3.3% | 1.6% | 1.1% | 0.73% | 0.67% | 0.89% | 0.4% |
| Dec 2025 | 25.2% | 18.9% | 18.9% | 13.2% | 5.7% | 4.6% | 2.5% | 2.5% | 3.1% | 1.7% | 1.1% | 0.76% | 0.54% | 0.93% | 0.34% |
| Jan 2026 | 25.4% | 19% | 19% | 13.3% | 5.7% | 3.8% | 2.5% | 2.5% | 3.1% | 1.7% | 0.94% | 0.94% | 0.64% | 0.94% | 0.42% |
| Feb 2026 | 26.4% | 16.1% | 19.8% | 13.8% | 5.9% | 4% | 2.7% | 2.7% | 2.6% | 1.8% | 1.2% | 0.98% | 0.66% | 0.98% | 0.44% |
| Mar 2026 | 24.2% | 18.2% | 18.2% | 15.5% | 5.4% | 4.5% | 3% | 2.4% | 3% | 2% | 1.1% | 0.9% | 0.61% | 0.73% | 0.4% |
| Apr 2026 | 21.9% | 19.9% | 19.9% | 13.9% | 6% | 4.9% | 2.7% | 2.7% | 3% | 1.8% | 0.98% | 0.8% | 0.55% | 0.66% | 0.36% |
| May 2026 | 21.6% | 19.7% | 19.7% | 13.8% | 5.9% | 4.8% | 2.6% | 3.2% | 3% | 1.8% | 1.2% | 0.97% | 0.66% | 0.65% | 0.43% |
| Jun 2026 | 22% | 20.1% | 20.1% | 14.1% | 6% | 4% | 2.7% | 2.7% | 3% | 1.8% | 0.99% | 0.99% | 0.55% | 0.54% | 0.36% |
| Jul 2026 | 22.3% | 20.3% | 20.3% | 14.2% | 5% | 4.1% | 2.7% | 2.7% | 3.1% | 1.8% | 1% | 0.82% | 0.58% | 0.55% | 0.37% |
| Aug 2026 | 24% | 16.1% | 19.8% | 16.7% | 4.9% | 4.9% | 2.7% | 2.7% | 3% | 1.8% | 0.98% | 0.98% | 0.66% | 0.53% | 0.44% |
| Sep 2026 | 24.1% | 17.8% | 17.8% | 15.3% | 5.4% | 4.4% | 2.9% | 2.9% | 2.9% | 2% | 1.3% | 1.1% | 0.87% | 0.59% | 0.48% |
How has the St.George and Westpac comparison changed over the last 12 months?
3 findings
- Westpac was ahead of St.George in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, St.George’s share of searches among banks in Australia moved from 5.3% to 5.4%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Westpac’s share of searches among banks in Australia moved from 17.6% to 17.8%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for Australia banks in September 2026?
3 changes
In September 2026, St.George overtook Bendigo Bank to rank 5th among banks in Australia, with 5.4% of the searches.
In September 2026, ANZ overtook Westpac and NAB to rank 2nd among banks in Australia, with 17.8% of the searches.
In September 2026, Westpac lost share of searches among banks in Australia, from 19.8% to 17.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using St.George’s and Westpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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