Brandwave

How popular isIKEA?

In September 2026, people searched for IKEA by name about 7.5 million times in the United States, a 22.1% increase from the previous year. These searches made up 12.8% of all United States sofa brand searches, placing IKEA second out of 16 brands. When we asked both ChatGPT and Google AI Overviews about sofa brands, IKEA appeared in three of the five answers and was the eighth most recommended of the 16.

Search and AI answers in September 2026

IKEA is the second most searched of 16 competitors and the eighth most recommended in AI answers.

  1. Interior DefineShare of searches 28.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. IKEAShare of searches 12.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
  3. JoybirdShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Maiden HomeShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ArticleShare of searches 4.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+11 more

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Top sofa brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. IKEA is the eighth most recommended of the 16.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Room & Board1st
  2. Crate & Barrel2nd
  3. Article3rd
  4. La-Z-Boy4th
  5. Lovesac5th
  6. Benchmade Modern6th
  7. Pottery Barn7th
  8. IKEA8th
  9. Arhaus9th
  10. Interior Define–
  11. +6 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crate & Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Room & Board3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Article2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La-Z-Boy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lovesac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pottery Barn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Benchmade Modern1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about sofa brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.

Which sofa brands compete with IKEA?

IKEA against sofa brands in the United States, by month

Share of searches by month for Interior Define, IKEA, Joybird, Maiden Home, Article, Crate & Barrel, Pottery Barn, Room & Board, Sixpenny, West Elm, Arhaus, La-Z-Boy, Burrow, Lovesac, Benchmade Modern, Castlery. The figures are in the table below the chart.

View monthly share of searches table
MonthInterior DefineIKEAJoybirdMaiden HomeArticleCrate & BarrelPottery BarnRoom & BoardSixpennyWest ElmArhausLa-Z-BoyBurrowLovesacBenchmade ModernCastlery
Oct 202522.4%12.3%9.5%8.2%5.5%4.5%4.5%5.5%4.5%4.5%3%4.5%3%3.7%2.4%2%
Nov 202526.5%11.9%9.3%6.5%5.3%4.3%4.3%5.3%5.3%4.3%2.9%4.3%2.9%2.9%1.9%1.9%
Dec 202524.6%13.5%8.6%6%4.9%4%4%6%4%4%3.3%4.9%4%4%2.2%1.8%
Jan 202621.8%11.9%9.2%8%5.3%4.4%4.4%5.3%4.4%4.4%3.6%5.3%3.6%4.4%2.4%1.9%
Feb 202629.1%10.7%8.5%7.1%4.8%3.9%3.9%4.8%4.8%3.9%3.2%4.8%2.6%3.9%2.1%2.1%
Mar 202623.6%12.9%8.4%7.1%4.7%3.9%3.9%5.8%4.7%4.7%3.9%4.7%3.1%4.7%1.7%2.1%
Apr 202620.8%13.9%8.9%7.6%5.1%4.2%4.2%6.2%5.1%4.2%4.2%4.2%2.8%4.2%2.3%2.3%
May 202624.7%13.5%8.6%6%4.9%4%4%6%4%4%3.3%4%2.7%6%1.8%2.2%
Jun 202619.8%16.2%10%5.9%4.8%4%4%5.9%4%4.8%4%4.8%2.6%4.8%1.8%2.6%
Jul 202621%14%10.4%6.3%5.1%4.2%4.2%5.1%4.2%4.2%3.4%3.4%2.8%7.7%1.5%2.3%
Aug 202621.2%14.2%10.8%5.2%5.2%4.2%4.2%6.3%5.2%5.2%3.5%4.2%2.8%3.5%1.9%2.3%
Sep 202628.5%12.8%8.1%5.7%4.7%4.7%4.7%4.7%4.7%4.7%3.8%3.8%2.5%2.5%2.1%2.1%

  1. 1.Interior Define

    28.5%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +7.3 points.

  2. 2.IKEA

    12.8%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.4 points.

  3. 3.Joybird

    8.1%

    Held 3rd. 17.2K estimated branded searches, -31.5% vs prior month. Share -2.7 points.

  4. 4.Maiden Home

    5.7%

    Moved from 6th to 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Article

    4.7%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Crate & Barrel

    4.7%

    Moved from 9th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Pottery Barn

    4.7%

    Moved from 11th to 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Room & Board

    4.7%

    Moved from 4th to 8th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.7 points.

  9. 9.Sixpenny

    4.7%

    Moved from 7th to 9th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  10. 10.West Elm

    4.7%

    Moved from 8th to 10th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  11. 11.Arhaus

    3.8%

    Moved from 12th to 11th. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.La-Z-Boy

    3.8%

    Moved from 10th to 12th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  13. 13.Burrow

    2.5%

    Moved from 14th to 13th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  14. 14.Lovesac

    2.5%

    Moved from 13th to 14th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.

  15. 15.Benchmade Modern

    2.1%

    Moved from 16th to 15th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  16. 16.Castlery

    2.1%

    Moved from 15th to 16th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

IKEA, Joybird and 8 other brands sell other things too, so only their searches that name this product count here, like “ikea sofa”.

Compare popularity between IKEA and its closest rivals

Every comparison with IKEA

27 comparisons

How has branded search demand for IKEA changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for IKEA in the United States rose from 6.2M to 7.5M.
  • Across the 12 months ending September 2026, IKEA’s share of searches among sofa brands in the United States peaked at 16.2% in June 2026 and was lowest at 10.7% in February 2026.

How did search popularity change for United States sofa brands in September 2026?

6 changes

  1. In September 2026, Maiden Home overtook Room & Board and Article to rank 4th among sofa brands in the United States, with 5.7% of the searches.

  2. In September 2026, Interior Define gained share of searches among sofa brands in the United States, from 21.2% to 28.5%.

  3. In September 2026, Joybird lost share of searches among sofa brands in the United States, from 10.8% to 8.1%.

  4. In September 2026, Room & Board lost share of searches among sofa brands in the United States, from 6.3% to 4.7%.

  5. In September 2026, IKEA lost share of searches among sofa brands in the United States, from 14.2% to 12.8%.

  6. In September 2026, Lovesac lost share of searches among sofa brands in the United States, from 3.5% to 2.5%.

How are IKEA’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ikea
  • ikea sofa
  • ikea standing desk

Do you work for IKEA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does IKEA compete?

IKEA is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Furniture retailers1st of 1033.2%Show ranking
Home decor retailers1st of 1041.5%Show ranking
Sofa brands2nd of 1612.8%Shown above
Standing desk brands4th of 77.9%Show ranking
Creator with pink hair and a pink jacket

Is IKEA your brand?

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