How popular isMaiden Home?
In September 2026, people searched for Maiden Home by name about 12,100 times in the United States, a 33.1% decrease from the previous year. These searches made up 5.7% of all United States sofa brand searches, placing Maiden Home fourth out of 16 brands. When we asked both ChatGPT and Google AI Overviews about sofa brands, Maiden Home did not appear in any of the answers.
Maiden Home is the fourth most searched of 16 competitors and not listed in any AI answer.
Interior DefineShare of searches 28.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
IKEAShare of searches 12.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
JoybirdShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Maiden HomeShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ArticleShare of searches 4.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top sofa brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maiden Home did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IKEA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crate & Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Room & Board3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Article2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
La-Z-Boy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lovesac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pottery Barn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
West Elm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Maiden Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sofa brands
5 answers
Asked ChatGPT
“Which sofa brand should I buy in the US?”
Asked ChatGPT
“What are the best sofa brands in the US?”
Asked ChatGPT
“What's the best sofa brand in the US for a family with kids?”
Searched Google, AI Overview
“couch”
- 1IKEA
- 1
Searched Google, AI Overview
“sofa”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.
Which sofa brands compete with Maiden Home?
Share of searches by month for Interior Define, IKEA, Joybird, Maiden Home, Article, Crate & Barrel, Pottery Barn, Room & Board, Sixpenny, West Elm, Arhaus, La-Z-Boy, Burrow, Lovesac, Benchmade Modern, Castlery. The figures are in the table below the chart.
View monthly share of searches table
| Month | Interior Define | IKEA | Joybird | Maiden Home | Article | Crate & Barrel | Pottery Barn | Room & Board | Sixpenny | West Elm | Arhaus | La-Z-Boy | Burrow | Lovesac | Benchmade Modern | Castlery |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.3% | 9.5% | 8.2% | 5.5% | 4.5% | 4.5% | 5.5% | 4.5% | 4.5% | 3% | 4.5% | 3% | 3.7% | 2.4% | 2% |
| Nov 2025 | 26.5% | 11.9% | 9.3% | 6.5% | 5.3% | 4.3% | 4.3% | 5.3% | 5.3% | 4.3% | 2.9% | 4.3% | 2.9% | 2.9% | 1.9% | 1.9% |
| Dec 2025 | 24.6% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4.9% | 4% | 4% | 2.2% | 1.8% |
| Jan 2026 | 21.8% | 11.9% | 9.2% | 8% | 5.3% | 4.4% | 4.4% | 5.3% | 4.4% | 4.4% | 3.6% | 5.3% | 3.6% | 4.4% | 2.4% | 1.9% |
| Feb 2026 | 29.1% | 10.7% | 8.5% | 7.1% | 4.8% | 3.9% | 3.9% | 4.8% | 4.8% | 3.9% | 3.2% | 4.8% | 2.6% | 3.9% | 2.1% | 2.1% |
| Mar 2026 | 23.6% | 12.9% | 8.4% | 7.1% | 4.7% | 3.9% | 3.9% | 5.8% | 4.7% | 4.7% | 3.9% | 4.7% | 3.1% | 4.7% | 1.7% | 2.1% |
| Apr 2026 | 20.8% | 13.9% | 8.9% | 7.6% | 5.1% | 4.2% | 4.2% | 6.2% | 5.1% | 4.2% | 4.2% | 4.2% | 2.8% | 4.2% | 2.3% | 2.3% |
| May 2026 | 24.7% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4% | 2.7% | 6% | 1.8% | 2.2% |
| Jun 2026 | 19.8% | 16.2% | 10% | 5.9% | 4.8% | 4% | 4% | 5.9% | 4% | 4.8% | 4% | 4.8% | 2.6% | 4.8% | 1.8% | 2.6% |
| Jul 2026 | 21% | 14% | 10.4% | 6.3% | 5.1% | 4.2% | 4.2% | 5.1% | 4.2% | 4.2% | 3.4% | 3.4% | 2.8% | 7.7% | 1.5% | 2.3% |
| Aug 2026 | 21.2% | 14.2% | 10.8% | 5.2% | 5.2% | 4.2% | 4.2% | 6.3% | 5.2% | 5.2% | 3.5% | 4.2% | 2.8% | 3.5% | 1.9% | 2.3% |
| Sep 2026 | 28.5% | 12.8% | 8.1% | 5.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.8% | 2.5% | 2.5% | 2.1% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.5% | 60.5K | +22.2% | +7.3 points | |
| 2, held 2nd | 12.8% | 27.1K | -18.1% | -1.4 points | |
| 3, held 3rd | 8.1% | 17.2K | -31.5% | -2.7 points | |
| 4, moved from 6th to 4th | 5.7% | 12.1K | 0% | +0.5 pointsmoved from 6th to 4th | |
| 5, held 5th | 4.7% | 9.9K | -18.2% | -0.5 points | |
| 6, moved from 9th to 6th | 4.7% | 9.9K | 0% | +0.4 pointsmoved from 9th to 6th | |
| 7, moved from 11th to 7th | 4.7% | 9.9K | 0% | +0.4 pointsmoved from 11th to 7th | |
| 8, moved from 4th to 8th | 4.7% | 9.9K | -33.1% | -1.7 pointsmoved from 4th to 8th | |
| 9, moved from 7th to 9th | 4.7% | 9.9K | -18.2% | -0.5 pointsmoved from 7th to 9th | |
| 10, moved from 8th to 10th | 4.7% | 9.9K | -18.2% | -0.5 pointsmoved from 8th to 10th | |
| 11, moved from 12th to 11th | 3.8% | 8.1K | 0% | +0.3 pointsmoved from 12th to 11th | |
| 12, moved from 10th to 12th | 3.8% | 8.1K | -18.2% | -0.4 pointsmoved from 10th to 12th | |
| 13, moved from 14th to 13th | 2.5% | 5.4K | -18.2% | -0.3 pointsmoved from 14th to 13th | |
| 14, moved from 13th to 14th | 2.5% | 5.4K | -33.3% | -0.9 pointsmoved from 13th to 14th | |
| 15, moved from 16th to 15th | 2.1% | 4.4K | 0% | +0.2 pointsmoved from 16th to 15th | |
| 16, moved from 15th to 16th | 2.1% | 4.4K | -18.5% | -0.2 pointsmoved from 15th to 16th |
28.5%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +7.3 points.
2.
IKEA12.8%
Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.4 points.
3.
Joybird8.1%
Held 3rd. 17.2K estimated branded searches, -31.5% vs prior month. Share -2.7 points.
5.7%
Moved from 6th to 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
Article4.7%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
4.7%
Moved from 9th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.7%
Moved from 11th to 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.7%
Moved from 4th to 8th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.7 points.
9.
Sixpenny4.7%
Moved from 7th to 9th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
10.
West Elm4.7%
Moved from 8th to 10th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
11.
Arhaus3.8%
Moved from 12th to 11th. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
12.
La-Z-Boy3.8%
Moved from 10th to 12th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
13.
Burrow2.5%
Moved from 14th to 13th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
14.
Lovesac2.5%
Moved from 13th to 14th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.
2.1%
Moved from 16th to 15th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
16.
Castlery2.1%
Moved from 15th to 16th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
IKEA, Joybird and 8 other brands sell other things too, so only their searches that name this product count here, like “ikea sofa”.
Compare popularity between Maiden Home and its closest rivals
Every comparison with Maiden Home
9 comparisons
How has branded search demand for Maiden Home changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Maiden Home in the United States fell from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Maiden Home’s share of searches among sofa brands in the United States decreased from 8.2% to 5.7%.
- Across the 12 months ending September 2026, Maiden Home’s share of searches among sofa brands in the United States peaked at 8.2% in October 2025 and was lowest at 5.2% in August 2026.
How did search popularity change for United States sofa brands in September 2026?
6 changes
In September 2026, Maiden Home overtook Room & Board and Article to rank 4th among sofa brands in the United States, with 5.7% of the searches.
In September 2026, Interior Define gained share of searches among sofa brands in the United States, from 21.2% to 28.5%.
In September 2026, Joybird lost share of searches among sofa brands in the United States, from 10.8% to 8.1%.
In September 2026, Room & Board lost share of searches among sofa brands in the United States, from 6.3% to 4.7%.
In September 2026, IKEA lost share of searches among sofa brands in the United States, from 14.2% to 12.8%.
In September 2026, Lovesac lost share of searches among sofa brands in the United States, from 3.5% to 2.5%.
How are Maiden Home’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Maiden Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- maiden home
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Is Maiden Home your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.