Brandwave

Interior Define vs Maiden Home:Which is more popular?

In September 2026, Interior Define had more branded searches than Maiden Home among sofa brands in the United States. Interior Define had about 60,500 branded searches, while Maiden Home had 12,100. Interior Define made up 28.5% of all sofa brand searches we track, and Maiden Home accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about sofa brands, neither Interior Define nor Maiden Home appeared in any of the five answers.

Among sofa brands in the United States in September 2026

Who do people search for more?

Interior Define, about 5 searches for every 1 for Maiden Home

Interior Define 60.5K searchesMaiden Home 12.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Interior Define in 0 of 5Maiden Home in 0 of 5

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Top sofa brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Interior Define nor Maiden Home showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Room & Board1st
  2. Crate & Barrel2nd
  3. Article3rd
  4. La-Z-Boy4th
  5. Lovesac5th
  6. Benchmade Modern6th
  7. Pottery Barn7th
  8. IKEA8th
  9. Arhaus9th
  10. +2 more
  11. Maiden Home–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crate & Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Room & Board3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Article2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La-Z-Boy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lovesac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pottery Barn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Interior Define0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maiden Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about sofa brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.

Is Interior Define or Maiden Home more popular in search?

This chart shows how often people search Google for Interior Define and Maiden Home by name. Each line represents a brand's share of searches for all 16 sofa brands we track, month by month, from searches in United States.

Interior Define and Maiden Home among sofa brands in the United States, by month

Share of searches by month for Interior Define, Maiden Home. The figures are in the table below the chart.

View monthly share of searches table
MonthInterior DefineIKEAJoybirdMaiden HomeArticleCrate & BarrelPottery BarnRoom & BoardSixpennyWest ElmArhausLa-Z-BoyBurrowLovesacBenchmade Modern
Oct 202522.4%12.3%9.5%8.2%5.5%4.5%4.5%5.5%4.5%4.5%3%4.5%3%3.7%2.4%
Nov 202526.5%11.9%9.3%6.5%5.3%4.3%4.3%5.3%5.3%4.3%2.9%4.3%2.9%2.9%1.9%
Dec 202524.6%13.5%8.6%6%4.9%4%4%6%4%4%3.3%4.9%4%4%2.2%
Jan 202621.8%11.9%9.2%8%5.3%4.4%4.4%5.3%4.4%4.4%3.6%5.3%3.6%4.4%2.4%
Feb 202629.1%10.7%8.5%7.1%4.8%3.9%3.9%4.8%4.8%3.9%3.2%4.8%2.6%3.9%2.1%
Mar 202623.6%12.9%8.4%7.1%4.7%3.9%3.9%5.8%4.7%4.7%3.9%4.7%3.1%4.7%1.7%
Apr 202620.8%13.9%8.9%7.6%5.1%4.2%4.2%6.2%5.1%4.2%4.2%4.2%2.8%4.2%2.3%
May 202624.7%13.5%8.6%6%4.9%4%4%6%4%4%3.3%4%2.7%6%1.8%
Jun 202619.8%16.2%10%5.9%4.8%4%4%5.9%4%4.8%4%4.8%2.6%4.8%1.8%
Jul 202621%14%10.4%6.3%5.1%4.2%4.2%5.1%4.2%4.2%3.4%3.4%2.8%7.7%1.5%
Aug 202621.2%14.2%10.8%5.2%5.2%4.2%4.2%6.3%5.2%5.2%3.5%4.2%2.8%3.5%1.9%
Sep 202628.5%12.8%8.1%5.7%4.7%4.7%4.7%4.7%4.7%4.7%3.8%3.8%2.5%2.5%2.1%

How has the Interior Define and Maiden Home comparison changed over the last 12 months?

3 findings

How did search popularity change for United States sofa brands in September 2026?

2 changes
  1. In September 2026, Maiden Home overtook Room & Board and Article to rank 4th among sofa brands in the United States, with 5.7% of the searches.

  2. In September 2026, Interior Define gained share of searches among sofa brands in the United States, from 21.2% to 28.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Interior Define’s and Maiden Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Interior Define

1 branded search term

  • interior define

Maiden Home

1 branded search term

  • maiden home

How the Brand Demand Index is measured

Other head-to-heads among sofa brands

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