Sofa brands in the United States:Which are most popular?
In September 2026, Interior Define was the most searched sofa brand in the United States, accounting for 28.5% of all searches among the 16 brands we track. When we checked with ChatGPT and Google AI Overviews, IKEA, Crate & Barrel and Room & Board were mentioned most often, in three of the five answers. Room & Board was recommended most often, coming first in all three responses that gave a list.
Interior DefineShare of searches 28.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
IKEAShare of searches 12.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
JoybirdShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Maiden HomeShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ArticleShare of searches 4.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top sofa brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, IKEA, Crate & Barrel and Room & Board were mentioned most often, in three of the five answers. Room & Board was recommended most often, coming first in all three answers that gave a list. Crate & Barrel was second, and Article was third. Interior Define, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IKEA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crate & Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Room & Board3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Article2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
La-Z-Boy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lovesac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pottery Barn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
West Elm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Benchmade Modern1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Interior Define0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joybird0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maiden Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sixpenny0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burrow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Castlery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sofa brands
5 answers
Asked ChatGPT
“Which sofa brand should I buy in the US?”
Asked ChatGPT
“What are the best sofa brands in the US?”
Asked ChatGPT
“What's the best sofa brand in the US for a family with kids?”
Searched Google, AI Overview
“couch”
- 1IKEA
- 1
Searched Google, AI Overview
“sofa”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.
Which sofa brands do people search for most?
This chart shows how often people search Google for each sofa brand by name. Each line represents a brand's share of searches for all 16 sofa brands we track, month by month, from searches in United States.
Share of searches by month for Interior Define, IKEA, Joybird, Maiden Home, Article, Crate & Barrel, Pottery Barn, Room & Board, Sixpenny, West Elm, Arhaus, La-Z-Boy, Burrow, Lovesac, Benchmade Modern, Castlery. The figures are in the table below the chart.
View monthly share of searches table
| Month | Interior Define | IKEA | Joybird | Maiden Home | Article | Crate & Barrel | Pottery Barn | Room & Board | Sixpenny | West Elm | Arhaus | La-Z-Boy | Burrow | Lovesac | Benchmade Modern | Castlery |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.3% | 9.5% | 8.2% | 5.5% | 4.5% | 4.5% | 5.5% | 4.5% | 4.5% | 3% | 4.5% | 3% | 3.7% | 2.4% | 2% |
| Nov 2025 | 26.5% | 11.9% | 9.3% | 6.5% | 5.3% | 4.3% | 4.3% | 5.3% | 5.3% | 4.3% | 2.9% | 4.3% | 2.9% | 2.9% | 1.9% | 1.9% |
| Dec 2025 | 24.6% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4.9% | 4% | 4% | 2.2% | 1.8% |
| Jan 2026 | 21.8% | 11.9% | 9.2% | 8% | 5.3% | 4.4% | 4.4% | 5.3% | 4.4% | 4.4% | 3.6% | 5.3% | 3.6% | 4.4% | 2.4% | 1.9% |
| Feb 2026 | 29.1% | 10.7% | 8.5% | 7.1% | 4.8% | 3.9% | 3.9% | 4.8% | 4.8% | 3.9% | 3.2% | 4.8% | 2.6% | 3.9% | 2.1% | 2.1% |
| Mar 2026 | 23.6% | 12.9% | 8.4% | 7.1% | 4.7% | 3.9% | 3.9% | 5.8% | 4.7% | 4.7% | 3.9% | 4.7% | 3.1% | 4.7% | 1.7% | 2.1% |
| Apr 2026 | 20.8% | 13.9% | 8.9% | 7.6% | 5.1% | 4.2% | 4.2% | 6.2% | 5.1% | 4.2% | 4.2% | 4.2% | 2.8% | 4.2% | 2.3% | 2.3% |
| May 2026 | 24.7% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4% | 2.7% | 6% | 1.8% | 2.2% |
| Jun 2026 | 19.8% | 16.2% | 10% | 5.9% | 4.8% | 4% | 4% | 5.9% | 4% | 4.8% | 4% | 4.8% | 2.6% | 4.8% | 1.8% | 2.6% |
| Jul 2026 | 21% | 14% | 10.4% | 6.3% | 5.1% | 4.2% | 4.2% | 5.1% | 4.2% | 4.2% | 3.4% | 3.4% | 2.8% | 7.7% | 1.5% | 2.3% |
| Aug 2026 | 21.2% | 14.2% | 10.8% | 5.2% | 5.2% | 4.2% | 4.2% | 6.3% | 5.2% | 5.2% | 3.5% | 4.2% | 2.8% | 3.5% | 1.9% | 2.3% |
| Sep 2026 | 28.5% | 12.8% | 8.1% | 5.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.8% | 2.5% | 2.5% | 2.1% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.5% | 60.5K | +22.2% | +7.3 points | |
| 2, held 2nd | 12.8% | 27.1K | -18.1% | -1.4 points | |
| 3, held 3rd | 8.1% | 17.2K | -31.5% | -2.7 points | |
| 4, moved from 6th to 4th | 5.7% | 12.1K | 0% | +0.5 pointsmoved from 6th to 4th | |
| 5, held 5th | 4.7% | 9.9K | -18.2% | -0.5 points | |
| 6, moved from 9th to 6th | 4.7% | 9.9K | 0% | +0.4 pointsmoved from 9th to 6th | |
| 7, moved from 11th to 7th | 4.7% | 9.9K | 0% | +0.4 pointsmoved from 11th to 7th | |
| 8, moved from 4th to 8th | 4.7% | 9.9K | -33.1% | -1.7 pointsmoved from 4th to 8th | |
| 9, moved from 7th to 9th | 4.7% | 9.9K | -18.2% | -0.5 pointsmoved from 7th to 9th | |
| 10, moved from 8th to 10th | 4.7% | 9.9K | -18.2% | -0.5 pointsmoved from 8th to 10th | |
| 11, moved from 12th to 11th | 3.8% | 8.1K | 0% | +0.3 pointsmoved from 12th to 11th | |
| 12, moved from 10th to 12th | 3.8% | 8.1K | -18.2% | -0.4 pointsmoved from 10th to 12th | |
| 13, moved from 14th to 13th | 2.5% | 5.4K | -18.2% | -0.3 pointsmoved from 14th to 13th | |
| 14, moved from 13th to 14th | 2.5% | 5.4K | -33.3% | -0.9 pointsmoved from 13th to 14th | |
| 15, moved from 16th to 15th | 2.1% | 4.4K | 0% | +0.2 pointsmoved from 16th to 15th | |
| 16, moved from 15th to 16th | 2.1% | 4.4K | -18.5% | -0.2 pointsmoved from 15th to 16th |
28.5%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +7.3 points.
2.
IKEA12.8%
Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.4 points.
3.
Joybird8.1%
Held 3rd. 17.2K estimated branded searches, -31.5% vs prior month. Share -2.7 points.
5.7%
Moved from 6th to 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
Article4.7%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
4.7%
Moved from 9th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.7%
Moved from 11th to 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.7%
Moved from 4th to 8th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.7 points.
9.
Sixpenny4.7%
Moved from 7th to 9th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
10.
West Elm4.7%
Moved from 8th to 10th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
11.
Arhaus3.8%
Moved from 12th to 11th. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
12.
La-Z-Boy3.8%
Moved from 10th to 12th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
13.
Burrow2.5%
Moved from 14th to 13th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
14.
Lovesac2.5%
Moved from 13th to 14th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.
2.1%
Moved from 16th to 15th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
16.
Castlery2.1%
Moved from 15th to 16th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
IKEA, Joybird and 8 other brands sell other things too, so only their searches that name this product count here, like “ikea sofa”.
Which brand is most popular in search among sofa brands in the United States?
16 brands
In September 2026, Interior Define was the most searched among sofa brands in the United States, with an estimated 60.5K branded searches, 28.5% of all searches for the 16 we track. IKEA is in 2nd place, 15.7 percentage points behind at 12.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Interior Define | 22.4% → 28.5% | 29.1%Feb 2026 | 19.8%Jun 2026 | 1st |
| IKEA | 12.3% → 12.8% | 16.2%Jun 2026 | 10.7%Feb 2026 | 2nd |
| Joybird | 9.5% → 8.1% | 10.8%Aug 2026 | 8.1%Sep 2026 | 3rd |
| Maiden Home | 8.2% → 5.7% | 8.2%Oct 2025 | 5.2%Aug 2026 | 4th |
| Article | 5.5% → 4.7% | 5.5%Oct 2025 | 4.7%Sep 2026 | 5th |
| Crate & Barrel | 4.5% → 4.7% | 4.7%Sep 2026 | 3.9%Mar 2026 | 7th → 6th |
| Pottery Barn | 4.5% → 4.7% | 4.7%Sep 2026 | 3.9%Mar 2026 | 9th → 7th |
| Room & Board | 5.5% → 4.7% | 6.3%Aug 2026 | 4.7%Sep 2026 | 6th → 8th |
| Sixpenny | 4.5% → 4.7% | 5.3%Nov 2025 | 4%Jun 2026 | 10th → 9th |
| West Elm | 4.5% → 4.7% | 5.2%Aug 2026 | 3.9%Feb 2026 | 11th → 10th |
| Arhaus | 3% → 3.8% | 4.2%Apr 2026 | 2.9%Nov 2025 | 13th → 11th |
| La-Z-Boy | 4.5% → 3.8% | 5.3%Jan 2026 | 3.4%Jul 2026 | 8th → 12th |
| Burrow | 3% → 2.5% | 4%Dec 2025 | 2.5%Sep 2026 | 14th → 13th |
| Lovesac | 3.7% → 2.5% | 7.7%Jul 2026 | 2.5%Sep 2026 | 12th → 14th |
| Benchmade Modern | 2.4% → 2.1% | 2.4%Oct 2025 | 1.5%Jul 2026 | 15th |
| Castlery | 2% → 2.1% | 2.6%Jun 2026 | 1.8%Dec 2025 | 16th |
Each finding as a sentence
- Across the 12 months ending September 2026, Interior Define’s share of searches among sofa brands in the United States increased from 22.4% to 28.5%.
- Across the 12 months ending September 2026, Joybird’s share of searches among sofa brands in the United States decreased from 9.5% to 8.1%.
- Across the 12 months ending September 2026, Maiden Home’s share of searches among sofa brands in the United States decreased from 8.2% to 5.7%.
- Across the 12 months ending September 2026, Article’s share of searches among sofa brands in the United States decreased from 5.5% to 4.7%.
- Across the 12 months ending September 2026, Room & Board’s share of searches among sofa brands in the United States decreased from 5.5% to 4.7%.
- Across the 12 months ending September 2026, Arhaus’ share of searches among sofa brands in the United States increased from 3% to 3.8%.
- Across the 12 months ending September 2026, La-Z-Boy’s share of searches among sofa brands in the United States decreased from 4.5% to 3.8%.
- Across the 12 months ending September 2026, Lovesac’s share of searches among sofa brands in the United States decreased from 3.7% to 2.5%.
- Across the 12 months ending September 2026, Interior Define’s share of searches among sofa brands in the United States peaked at 29.1% in February 2026 and was lowest at 19.8% in June 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among sofa brands in the United States peaked at 16.2% in June 2026 and was lowest at 10.7% in February 2026.
- Across the 12 months ending September 2026, Joybird’s share of searches among sofa brands in the United States peaked at 10.8% in August 2026 and was lowest at 8.1% in September 2026.
- Across the 12 months ending September 2026, Maiden Home’s share of searches among sofa brands in the United States peaked at 8.2% in October 2025 and was lowest at 5.2% in August 2026.
- Across the 12 months ending September 2026, Room & Board’s share of searches among sofa brands in the United States peaked at 6.3% in August 2026 and was lowest at 4.7% in September 2026.
- Across the 12 months ending September 2026, Sixpenny’s share of searches among sofa brands in the United States peaked at 5.3% in November 2025 and was lowest at 4% in June 2026.
- Across the 12 months ending September 2026, West Elm’s share of searches among sofa brands in the United States peaked at 5.2% in August 2026 and was lowest at 3.9% in February 2026.
- Across the 12 months ending September 2026, Arhaus’ share of searches among sofa brands in the United States peaked at 4.2% in April 2026 and was lowest at 2.9% in November 2025.
- Across the 12 months ending September 2026, La-Z-Boy’s share of searches among sofa brands in the United States peaked at 5.3% in January 2026 and was lowest at 3.4% in July 2026.
- Across the 12 months ending September 2026, Burrow’s share of searches among sofa brands in the United States peaked at 4% in December 2025 and was lowest at 2.5% in September 2026.
- Across the 12 months ending September 2026, Lovesac’s share of searches among sofa brands in the United States peaked at 7.7% in July 2026 and was lowest at 2.5% in September 2026.
- Across the 12 months ending September 2026, Crate & Barrel rose from 7th to 6th among sofa brands in the United States.
- Across the 12 months ending September 2026, Pottery Barn rose from 9th to 7th among sofa brands in the United States.
- Across the 12 months ending September 2026, Room & Board fell from 6th to 8th among sofa brands in the United States.
- Across the 12 months ending September 2026, Sixpenny rose from 10th to 9th among sofa brands in the United States.
- Across the 12 months ending September 2026, West Elm rose from 11th to 10th among sofa brands in the United States.
- Across the 12 months ending September 2026, Arhaus rose from 13th to 11th among sofa brands in the United States.
- Across the 12 months ending September 2026, La-Z-Boy fell from 8th to 12th among sofa brands in the United States.
- Across the 12 months ending September 2026, Burrow rose from 14th to 13th among sofa brands in the United States.
- Across the 12 months ending September 2026, Lovesac fell from 12th to 14th among sofa brands in the United States.
- Across the 12 months ending September 2026, IKEA, Benchmade Modern and Castlery held steady: their share of searches among sofa brands in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States sofa brands in September 2026?
8 changes
In September 2026, Maiden Home overtook Room & Board and Article to rank 4th among sofa brands in the United States, with 5.7% of the searches.
In September 2026, Interior Define gained share of searches among sofa brands in the United States, from 21.2% to 28.5%.
In September 2026, Joybird lost share of searches among sofa brands in the United States, from 10.8% to 8.1%.
In September 2026, Room & Board lost share of searches among sofa brands in the United States, from 6.3% to 4.7%.
In September 2026, IKEA lost share of searches among sofa brands in the United States, from 14.2% to 12.8%.
In September 2026, Lovesac lost share of searches among sofa brands in the United States, from 3.5% to 2.5%.
In September 2026, Article lost share of searches among sofa brands in the United States, from 5.2% to 4.7%.
In September 2026, Sixpenny lost share of searches among sofa brands in the United States, from 5.2% to 4.7%.
How are branded searches counted for sofa brands?
17 search terms
Each brand's share of searches among sofa brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Interior Define
1 branded search term
- interior define
IKEA
1 branded search term
- ikea sofa
Joybird
2 branded search terms
- joybird couch
- joybird sofa
Maiden Home
1 branded search term
- maiden home
Article
1 branded search term
- article sofa
Crate & Barrel
1 branded search term
- crate and barrel sofa
Pottery Barn
1 branded search term
- pottery barn sofa
Room & Board
1 branded search term
- room and board sofa
Sixpenny
1 branded search term
- sixpenny
West Elm
1 branded search term
- west elm sofa
Arhaus
1 branded search term
- arhaus sofa
La-Z-Boy
1 branded search term
- lazboy sofa
Burrow
1 branded search term
- burrow sofa
Lovesac
1 branded search term
- lovesac sactional
Benchmade Modern
1 branded search term
- benchmade modern
Castlery
1 branded search term
- castlery sofa
Compare popularity between leading brands
- Interior Define vs IKEA: compare popularity
- Interior Define vs Joybird: compare popularity
- Interior Define vs Maiden Home: compare popularity
- Interior Define vs Article: compare popularity
- IKEA vs Joybird: compare popularity
- IKEA vs Maiden Home: compare popularity
- IKEA vs Article: compare popularity
- Joybird vs Maiden Home: compare popularity
- Joybird vs Article: compare popularity
- Maiden Home vs Article: compare popularity
- Compare any of these brands
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