Brandwave

How popular isCrate & Barrel?

In September 2026, people searched for Crate & Barrel by name about 1.2 million times in the United States, about the same as the previous year. These searches made up 4.7% of all United States sofa brand searches, placing Crate & Barrel sixth out of 16 brands. When we asked both ChatGPT and Google AI Overviews about sofa brands, Crate & Barrel appeared in three of the five answers and was the second most recommended of the 16.

Search and AI answers in September 2026

Crate & Barrel is the sixth most searched of 16 competitors and the second most recommended in AI answers.

  1. Interior DefineShare of searches 28.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. IKEAShare of searches 12.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
  3. JoybirdShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Maiden HomeShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Crate & BarrelShare of searches 4.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+11 more

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Top sofa brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crate & Barrel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Crate & Barrel is the second most recommended of the 16.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Room & Board1st
  2. Crate & Barrel2nd
  3. Article3rd
  4. La-Z-Boy4th
  5. Lovesac5th
  6. Benchmade Modern6th
  7. Pottery Barn7th
  8. IKEA8th
  9. Arhaus9th
  10. Interior Define–
  11. +6 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crate & Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Room & Board3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Article2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La-Z-Boy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lovesac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pottery Barn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Benchmade Modern1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about sofa brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.

Which sofa brands compete with Crate & Barrel?

Crate & Barrel against sofa brands in the United States, by month

Share of searches by month for Interior Define, IKEA, Joybird, Maiden Home, Article, Crate & Barrel, Pottery Barn, Room & Board, Sixpenny, West Elm, Arhaus, La-Z-Boy, Burrow, Lovesac, Benchmade Modern, Castlery. The figures are in the table below the chart.

View monthly share of searches table
MonthInterior DefineIKEAJoybirdMaiden HomeArticleCrate & BarrelPottery BarnRoom & BoardSixpennyWest ElmArhausLa-Z-BoyBurrowLovesacBenchmade ModernCastlery
Oct 202522.4%12.3%9.5%8.2%5.5%4.5%4.5%5.5%4.5%4.5%3%4.5%3%3.7%2.4%2%
Nov 202526.5%11.9%9.3%6.5%5.3%4.3%4.3%5.3%5.3%4.3%2.9%4.3%2.9%2.9%1.9%1.9%
Dec 202524.6%13.5%8.6%6%4.9%4%4%6%4%4%3.3%4.9%4%4%2.2%1.8%
Jan 202621.8%11.9%9.2%8%5.3%4.4%4.4%5.3%4.4%4.4%3.6%5.3%3.6%4.4%2.4%1.9%
Feb 202629.1%10.7%8.5%7.1%4.8%3.9%3.9%4.8%4.8%3.9%3.2%4.8%2.6%3.9%2.1%2.1%
Mar 202623.6%12.9%8.4%7.1%4.7%3.9%3.9%5.8%4.7%4.7%3.9%4.7%3.1%4.7%1.7%2.1%
Apr 202620.8%13.9%8.9%7.6%5.1%4.2%4.2%6.2%5.1%4.2%4.2%4.2%2.8%4.2%2.3%2.3%
May 202624.7%13.5%8.6%6%4.9%4%4%6%4%4%3.3%4%2.7%6%1.8%2.2%
Jun 202619.8%16.2%10%5.9%4.8%4%4%5.9%4%4.8%4%4.8%2.6%4.8%1.8%2.6%
Jul 202621%14%10.4%6.3%5.1%4.2%4.2%5.1%4.2%4.2%3.4%3.4%2.8%7.7%1.5%2.3%
Aug 202621.2%14.2%10.8%5.2%5.2%4.2%4.2%6.3%5.2%5.2%3.5%4.2%2.8%3.5%1.9%2.3%
Sep 202628.5%12.8%8.1%5.7%4.7%4.7%4.7%4.7%4.7%4.7%3.8%3.8%2.5%2.5%2.1%2.1%

  1. 1.Interior Define

    28.5%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +7.3 points.

  2. 2.IKEA

    12.8%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.4 points.

  3. 3.Joybird

    8.1%

    Held 3rd. 17.2K estimated branded searches, -31.5% vs prior month. Share -2.7 points.

  4. 4.Maiden Home

    5.7%

    Moved from 6th to 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Article

    4.7%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Crate & Barrel

    4.7%

    Moved from 9th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Pottery Barn

    4.7%

    Moved from 11th to 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Room & Board

    4.7%

    Moved from 4th to 8th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.7 points.

  9. 9.Sixpenny

    4.7%

    Moved from 7th to 9th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  10. 10.West Elm

    4.7%

    Moved from 8th to 10th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  11. 11.Arhaus

    3.8%

    Moved from 12th to 11th. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.La-Z-Boy

    3.8%

    Moved from 10th to 12th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  13. 13.Burrow

    2.5%

    Moved from 14th to 13th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  14. 14.Lovesac

    2.5%

    Moved from 13th to 14th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.

  15. 15.Benchmade Modern

    2.1%

    Moved from 16th to 15th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  16. 16.Castlery

    2.1%

    Moved from 15th to 16th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

Crate & Barrel, IKEA and 8 other brands sell other things too, so only their searches that name this product count here, like “crate and barrel sofa”.

Compare popularity between Crate & Barrel and its closest rivals

Every comparison with Crate & Barrel

21 comparisons

How has branded search demand for Crate & Barrel changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Crate & Barrel in the United States held steady at 1.2M.
  • Across the 12 months ending September 2026, Crate & Barrel rose from 7th to 6th among sofa brands in the United States.

How did search popularity change for United States sofa brands in September 2026?

6 changes

  1. In September 2026, Maiden Home overtook Room & Board and Article to rank 4th among sofa brands in the United States, with 5.7% of the searches.

  2. In September 2026, Interior Define gained share of searches among sofa brands in the United States, from 21.2% to 28.5%.

  3. In September 2026, Joybird lost share of searches among sofa brands in the United States, from 10.8% to 8.1%.

  4. In September 2026, Room & Board lost share of searches among sofa brands in the United States, from 6.3% to 4.7%.

  5. In September 2026, IKEA lost share of searches among sofa brands in the United States, from 14.2% to 12.8%.

  6. In September 2026, Lovesac lost share of searches among sofa brands in the United States, from 3.5% to 2.5%.

How are Crate & Barrel’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crate & Barrel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crate and barrel
  • crate and barrel sofa

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How the Brand Demand Index is measured

Where does Crate & Barrel compete?

Crate & Barrel is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Furniture retailers6th of 105.4%Show ranking
Home decor retailers5th of 106.8%Show ranking
Sofa brands6th of 164.7%Shown above
Creator with pink hair and a pink jacket

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