Brandwave

Crate & Barrel vs HomeGoods:Which is more popular?

In September 2026, HomeGoods had more branded searches than Crate & Barrel among home decor retailers in the United States. HomeGoods had about 3.4 million branded searches, while Crate & Barrel had 1.2 million. HomeGoods made up 18.6% of all home decor retailer searches we track, and Crate & Barrel accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about home decor retailers, Crate & Barrel and HomeGoods each appeared in two of the five answers. HomeGoods was mentioned before Crate & Barrel in two out of three answers.

Among home decor retailers in the United States in September 2026

Who do people search for more?

HomeGoods, about 3 searches for every 1 for Crate & Barrel

HomeGoods 3.4M searchesCrate & Barrel 1.2M searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Crate & Barrel in 2 of 5HomeGoods in 2 of 5

Who does AI recommend more?

HomeGoods, named ahead of Crate & Barrel in 2 of 3 answers

HomeGoods first in 2Crate & Barrel first in 1

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Top home decor retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crate & Barrel and HomeGoods were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HomeGoods was listed before Crate & Barrel in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HomeGoods1st
  2. IKEA2nd
  3. West Elm3rd
  4. Anthropologie4th
  5. Pottery Barn5th
  6. CB26th
  7. Crate & Barrel7th
  8. World Market8th
  9. At Home9th
  10. Kirkland's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • World Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anthropologie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HomeGoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crate & Barrel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CB22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • At Home2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kirkland's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about home decor retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Crate & Barrel or HomeGoods more popular in search?

This chart shows how often people search Google for Crate & Barrel and HomeGoods by name. Each line represents a brand's share of searches for all ten home decor retailers we track, month by month, from searches in United States.

Crate & Barrel and HomeGoods among home decor retailers in the United States, by month

Share of searches by month for HomeGoods, Crate & Barrel. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAHomeGoodsWorld MarketPottery BarnCrate & BarrelWest ElmKirkland'sCB2At HomeAnthropologie
Oct 202537.8%16.9%11.7%11.3%7.5%6.2%5.1%2.3%1%0.17%
Nov 202533.8%15.2%12.9%12.4%10.1%5.5%6.8%2%1.1%0.15%
Dec 202534.9%15.6%16.3%12.8%8.5%4.7%4.7%1.7%0.77%0.13%
Jan 202641.1%15%10.5%12.3%8.2%5.5%4.5%2%0.74%0.15%
Feb 202642%15.4%10.6%10.3%8.4%5.7%4.6%2.1%0.76%0.15%
Mar 202643.2%15.8%10.9%10.6%7%5.8%3.9%1.7%0.95%0.16%
Apr 202642.9%15.7%10.9%10.5%7%5.8%3.9%2.1%1.2%0.16%
May 202644.2%16.2%9.2%10.8%7.2%5.9%3.2%2.2%0.97%0.16%
Jun 202646.3%17%9.7%9.3%6.2%5.1%3.4%1.9%1%0.17%
Jul 202643.9%16.1%9.2%10.7%7.2%5.9%4%1.8%1.2%0.16%
Aug 202643.5%19.5%9%10.7%5.8%4.8%3.9%1.8%0.96%0.16%
Sep 202641.5%18.6%10.5%10.1%6.8%5.5%3.7%2%1.1%0.15%

How has the Crate & Barrel and HomeGoods comparison changed over the last 12 months?

3 findings

How did search popularity change for United States home decor retailers in September 2026?

2 changes

  1. In September 2026, Crate & Barrel gained share of searches among home decor retailers in the United States, from 5.8% to 6.8%.

  2. In September 2026, HomeGoods lost share of searches among home decor retailers in the United States, from 19.5% to 18.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crate & Barrel’s and HomeGoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crate & Barrel

1 branded search term

  • crate and barrel

HomeGoods

1 branded search term

  • homegoods

How the Brand Demand Index is measured

Other head-to-heads among home decor retailers

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