Brandwave

How popular isCrate & Barrel?

In September 2026, people searched for Crate & Barrel by name about 1.2 million times in the United States, about the same as the previous year. These searches made up 5.4% of all United States furniture retailer searches, placing Crate & Barrel sixth out of ten retailers. When we asked both ChatGPT and Google AI Overviews about furniture retailers, Crate & Barrel appeared in two of the three answers and was the joint fourth most recommended of the ten.

Search and AI answers in September 2026

Crate & Barrel is the sixth most searched of 10 competitors and the joint fourth most recommended in AI answers.

  1. IKEAShare of searches 33.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. WayfairShare of searches 27.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. AshleyShare of searches 10.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Pottery BarnShare of searches 8.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. Crate & BarrelShare of searches 5.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Crate & Barrel was mentioned in two out of three: in two of the three ChatGPT answers. Crate & Barrel is the joint fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. IKEA1st
  2. Ashley2nd
  3. Wayfair3rd
  4. Pottery Barn4th
  5. Crate & Barrel4th
  6. Living Spaces6th
  7. Article7th
  8. Bob's Discount Furniture–
  9. Rooms To Go–
  10. Raymour & Flanigan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about furniture retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which furniture retailers compete with Crate & Barrel?

Crate & Barrel against furniture retailers in the United States, by month

Share of searches by month for IKEA, Wayfair, Ashley, Pottery Barn, Bob's Discount Furniture, Crate & Barrel, Rooms To Go, Living Spaces. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAWayfairAshleyPottery BarnBob's Discount FurnitureCrate & BarrelRooms To GoLiving SpacesRaymour & FlaniganArticle
Oct 202530.7%25.1%11.7%9.2%6%6.1%5%3.4%2.3%0.45%
Nov 202528.9%23.6%11.1%10.6%6.1%8.6%4.7%3.9%2.1%0.42%
Dec 202532.7%21.9%10.2%12%5.7%8%4.4%2.9%2%0.32%
Jan 202633.2%22.2%10.4%9.9%6.1%6.7%5.4%3.7%2%0.4%
Feb 202631.1%25.4%11.9%7.6%7%6.2%5.1%3.4%1.9%0.38%
Mar 202635%23.4%10.8%8.6%6.4%5.7%4.7%3.2%1.7%0.42%
Apr 202630.6%30.6%9.4%7.5%6.4%5%5%3.4%1.8%0.37%
May 202632.7%26.7%10%8%6%5.3%5.3%3.6%2%0.4%
Jun 202637.2%24.8%9.3%7.5%5%5%5%4.1%1.8%0.37%
Jul 202635.7%23.9%9%8.7%5.8%5.8%4.8%3.9%1.8%0.43%
Aug 202636.9%24.7%9.3%9%5.5%4.9%4%3.3%1.8%0.44%
Sep 202633.2%27.2%10.2%8.1%5.7%5.4%4.4%3.7%1.6%0.4%

  1. 1.IKEA

    33.2%

    Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -3.7 points.

  2. 2.Wayfair

    27.2%

    Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Ashley

    10.2%

    Held 3rd. 2.3M estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Pottery Barn

    8.1%

    Held 4th. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.9 points.

  5. 5.Bob's Discount Furniture

    5.7%

    Held 5th. 1.3M estimated branded searches, -7.3% vs prior month. Share +0.1 points.

  6. 6.Crate & Barrel

    5.4%

    Held 6th. 1.2M estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Rooms To Go

    4.4%

    Held 7th. 1M estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Living Spaces

    3.7%

    Held 8th. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Raymour & Flanigan

    1.6%

    Held 9th. 368K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  10. 10.Article

    0.4%

    Held 10th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

Compare popularity between Crate & Barrel and its closest rivals

Every comparison with Crate & Barrel

16 comparisons

How has branded search demand for Crate & Barrel changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Crate & Barrel in the United States held steady at 1.2M.
  • Across the 12 months ending September 2026, Crate & Barrel’s share of searches among furniture retailers in the United States decreased from 6.1% to 5.4%.
  • Across the 12 months ending September 2026, Crate & Barrel’s share of searches among furniture retailers in the United States peaked at 8.6% in November 2025 and was lowest at 4.9% in August 2026.
  • Across the 12 months ending September 2026, Crate & Barrel fell from 5th to 6th among furniture retailers in the United States.

How did search popularity change for United States furniture retailers in September 2026?

6 changes

  1. In September 2026, Wayfair gained share of searches among furniture retailers in the United States, from 24.7% to 27.2%.

  2. In September 2026, Ashley gained share of searches among furniture retailers in the United States, from 9.3% to 10.2%.

  3. In September 2026, IKEA lost share of searches among furniture retailers in the United States, from 36.9% to 33.2%.

  4. In September 2026, Pottery Barn lost share of searches among furniture retailers in the United States, from 9% to 8.1%.

  5. Estimated monthly branded searches for Living Spaces in the United States rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

  6. Estimated monthly branded searches for Raymour & Flanigan in the United States fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are Crate & Barrel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Crate & Barrel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crate and barrel

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How the Brand Demand Index is measured

Where does Crate & Barrel compete?

Crate & Barrel is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Furniture retailers6th of 105.4%Shown above
Home decor retailers5th of 106.8%Show ranking
Creator with pink hair and a pink jacket

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