Crate & Barrel vs West Elm:Which is searched more in the United States?
In September 2026, Crate & Barrel had more branded searches than West Elm among home decor retailers in the United States. Crate & Barrel had about 1.2 million branded searches, while West Elm had 1 million. Crate & Barrel made up 6.8% of all home decor retailer searches we track, and West Elm accounted for 5.5%.
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Is Crate & Barrel or West Elm more popular in search?
Compare the stores people in the US buy home decor and accessories from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Crate & Barrel, West Elm. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | HomeGoods | World Market | Pottery Barn | Crate & Barrel | West Elm | Kirkland's | CB2 | At Home | Anthropologie |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 16.9% | 11.7% | 11.3% | 7.5% | 6.2% | 5.1% | 2.3% | 1% | 0.17% |
| Nov 2025 | 33.8% | 15.2% | 12.9% | 12.4% | 10.1% | 5.5% | 6.8% | 2% | 1.1% | 0.15% |
| Dec 2025 | 34.9% | 15.6% | 16.3% | 12.8% | 8.5% | 4.7% | 4.7% | 1.7% | 0.77% | 0.13% |
| Jan 2026 | 41.1% | 15% | 10.5% | 12.3% | 8.2% | 5.5% | 4.5% | 2% | 0.74% | 0.15% |
| Feb 2026 | 42% | 15.4% | 10.6% | 10.3% | 8.4% | 5.7% | 4.6% | 2.1% | 0.76% | 0.15% |
| Mar 2026 | 43.2% | 15.8% | 10.9% | 10.6% | 7% | 5.8% | 3.9% | 1.7% | 0.95% | 0.16% |
| Apr 2026 | 42.9% | 15.7% | 10.9% | 10.5% | 7% | 5.8% | 3.9% | 2.1% | 1.2% | 0.16% |
| May 2026 | 44.2% | 16.2% | 9.2% | 10.8% | 7.2% | 5.9% | 3.2% | 2.2% | 0.97% | 0.16% |
| Jun 2026 | 46.3% | 17% | 9.7% | 9.3% | 6.2% | 5.1% | 3.4% | 1.9% | 1% | 0.17% |
| Jul 2026 | 43.9% | 16.1% | 9.2% | 10.7% | 7.2% | 5.9% | 4% | 1.8% | 1.2% | 0.16% |
| Aug 2026 | 43.5% | 19.5% | 9% | 10.7% | 5.8% | 4.8% | 3.9% | 1.8% | 0.96% | 0.16% |
| Sep 2026 | 41.5% | 18.6% | 10.5% | 10.1% | 6.8% | 5.5% | 3.7% | 2% | 1.1% | 0.15% |
How has the Crate & Barrel and West Elm comparison changed over the last 12 months?
3 findings
- Crate & Barrel was ahead of West Elm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crate & Barrel’s share of searches among home decor retailers in the United States moved from 7.5% to 6.8%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, West Elm’s share of searches among home decor retailers in the United States moved from 6.2% to 5.5%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for United States home decor retailers in September 2026?
2 changes
In September 2026, Crate & Barrel gained share of searches among home decor retailers in the United States, from 5.8% to 6.8%.
In September 2026, West Elm gained share of searches among home decor retailers in the United States, from 4.8% to 5.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crate & Barrel’s and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crate & Barrel
1 branded search term
- crate and barrel
West Elm
1 branded search term
- west elm
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