Home decor retailers in the United States:Which are most popular?
In September 2026, IKEA was the most searched home decor retailer in the United States, accounting for 41.5% of all searches among the ten retailers we track. When we checked with ChatGPT and Google AI Overviews, World Market was mentioned most often, in four of the five answers. HomeGoods was recommended most often, coming first in two out of three responses that gave a list.
IKEAShare of searches 41.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
HomeGoodsShare of searches 18.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
World MarketShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 8th
Pottery BarnShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Crate & BarrelShare of searches 6.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
Follow home decor retailers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top home decor retailers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, World Market was mentioned most often, in four of the five answers. HomeGoods was recommended most often, coming first in two out of three answers that gave a list. IKEA was second, and West Elm was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HomeGoods1st
- IKEA2nd
West Elm3rd
Anthropologie4th- Pottery Barn5th
CB26th- Crate & Barrel7th
- World Market8th
At Home9th
Kirkland's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- World Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Anthropologie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HomeGoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crate & Barrel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- West Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CB22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- At Home2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kirkland's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about home decor retailers
5 answers
Asked ChatGPT
“Where should I buy home decor in the US?”
Asked ChatGPT
“What are the best home decor stores in the US?”
Asked ChatGPT
“Which home decor store in the US has the best affordable finds?”
Searched Google, AI Overview
“home decor stores”
Searched Google, AI Overview
“home decor”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which home decor retailers do people search for most?
This chart shows how often people search Google for each home decor retailer by name. Each line represents a brand's share of searches for all ten home decor retailers we track, month by month, from searches in United States.
Share of searches by month for IKEA, HomeGoods, World Market, Pottery Barn, Crate & Barrel, West Elm, Kirkland's, CB2. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | HomeGoods | World Market | Pottery Barn | Crate & Barrel | West Elm | Kirkland's | CB2 | At Home | Anthropologie |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 16.9% | 11.7% | 11.3% | 7.5% | 6.2% | 5.1% | 2.3% | 1% | 0.17% |
| Nov 2025 | 33.8% | 15.2% | 12.9% | 12.4% | 10.1% | 5.5% | 6.8% | 2% | 1.1% | 0.15% |
| Dec 2025 | 34.9% | 15.6% | 16.3% | 12.8% | 8.5% | 4.7% | 4.7% | 1.7% | 0.77% | 0.13% |
| Jan 2026 | 41.1% | 15% | 10.5% | 12.3% | 8.2% | 5.5% | 4.5% | 2% | 0.74% | 0.15% |
| Feb 2026 | 42% | 15.4% | 10.6% | 10.3% | 8.4% | 5.7% | 4.6% | 2.1% | 0.76% | 0.15% |
| Mar 2026 | 43.2% | 15.8% | 10.9% | 10.6% | 7% | 5.8% | 3.9% | 1.7% | 0.95% | 0.16% |
| Apr 2026 | 42.9% | 15.7% | 10.9% | 10.5% | 7% | 5.8% | 3.9% | 2.1% | 1.2% | 0.16% |
| May 2026 | 44.2% | 16.2% | 9.2% | 10.8% | 7.2% | 5.9% | 3.2% | 2.2% | 0.97% | 0.16% |
| Jun 2026 | 46.3% | 17% | 9.7% | 9.3% | 6.2% | 5.1% | 3.4% | 1.9% | 1% | 0.17% |
| Jul 2026 | 43.9% | 16.1% | 9.2% | 10.7% | 7.2% | 5.9% | 4% | 1.8% | 1.2% | 0.16% |
| Aug 2026 | 43.5% | 19.5% | 9% | 10.7% | 5.8% | 4.8% | 3.9% | 1.8% | 0.96% | 0.16% |
| Sep 2026 | 41.5% | 18.6% | 10.5% | 10.1% | 6.8% | 5.5% | 3.7% | 2% | 1.1% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.5% | 7.5M | -18.2% | -2 points | |
| 2, held 2nd | 18.6% | 3.4M | -18.1% | -0.9 points | |
| 3, moved from 4th to 3rd | 10.5% | 1.9M | 0% | +1.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.1% | 1.8M | -18.3% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.8% | 1.2M | 0% | +1 points | |
| 6, held 6th | 5.5% | 1M | 0% | +0.8 points | |
| 7, held 7th | 3.7% | 673K | -18.2% | -0.2 points | |
| 8, held 8th | 2% | 368K | 0% | +0.3 points | |
| 9, held 9th | 1.1% | 201K | 0% | +0.2 points | |
| 10, held 10th | 0.15% | 27.1K | -18.1% | 0 points |
1.
IKEA41.5%
Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -2 points.
18.6%
Held 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share -0.9 points.
10.5%
Moved from 4th to 3rd. 1.9M estimated branded searches, 0% vs prior month. Share +1.5 points.
10.1%
Moved from 3rd to 4th. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.5 points.
6.8%
Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share +1 points.
6.
West Elm5.5%
Held 6th. 1M estimated branded searches, 0% vs prior month. Share +0.8 points.
3.7%
Held 7th. 673K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
8.
CB22%
Held 8th. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.
At Home1.1%
Held 9th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
0.15%
Held 10th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.
Which brand is most popular in search among home decor retailers in the United States?
10 brands
In September 2026, IKEA was the most searched among home decor retailers in the United States, with an estimated 7.5M branded searches, 41.5% of all searches for the ten we track. HomeGoods is in 2nd place, 22.9 percentage points behind at 18.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| IKEA | 37.8% → 41.5% | 46.3%Jun 2026 | 33.8%Nov 2025 | 1st |
| HomeGoods | 16.9% → 18.6% | 19.5%Aug 2026 | 15%Jan 2026 | 2nd |
| World Market | 11.7% → 10.5% | 16.3%Dec 2025 | 9%Aug 2026 | 3rd |
| Pottery Barn | 11.3% → 10.1% | 12.8%Dec 2025 | 9.3%Jun 2026 | 4th |
| Crate & Barrel | 7.5% → 6.8% | 10.1%Nov 2025 | 5.8%Aug 2026 | 5th |
| West Elm | 6.2% → 5.5% | 6.2%Oct 2025 | 4.7%Dec 2025 | 6th |
| Kirkland's | 5.1% → 3.7% | 6.8%Nov 2025 | 3.2%May 2026 | 7th |
| CB2 | 2.3% → 2% | 2.3%Oct 2025 | 1.7%Dec 2025 | 8th |
| At Home | 1% → 1.1% | 1.2%Jul 2026 | 0.74%Jan 2026 | 9th |
| Anthropologie | 0.17% → 0.15% | 0.17%Jun 2026 | 0.13%Dec 2025 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, IKEA’s share of searches among home decor retailers in the United States increased from 37.8% to 41.5%.
- Across the 12 months ending September 2026, HomeGoods’ share of searches among home decor retailers in the United States increased from 16.9% to 18.6%.
- Across the 12 months ending September 2026, World Market’s share of searches among home decor retailers in the United States decreased from 11.7% to 10.5%.
- Across the 12 months ending September 2026, Pottery Barn’s share of searches among home decor retailers in the United States decreased from 11.3% to 10.1%.
- Across the 12 months ending September 2026, Crate & Barrel’s share of searches among home decor retailers in the United States decreased from 7.5% to 6.8%.
- Across the 12 months ending September 2026, West Elm’s share of searches among home decor retailers in the United States decreased from 6.2% to 5.5%.
- Across the 12 months ending September 2026, Kirkland's’ share of searches among home decor retailers in the United States decreased from 5.1% to 3.7%.
- Across the 12 months ending September 2026, IKEA’s share of searches among home decor retailers in the United States peaked at 46.3% in June 2026 and was lowest at 33.8% in November 2025.
- Across the 12 months ending September 2026, HomeGoods’ share of searches among home decor retailers in the United States peaked at 19.5% in August 2026 and was lowest at 15% in January 2026.
- Across the 12 months ending September 2026, World Market’s share of searches among home decor retailers in the United States peaked at 16.3% in December 2025 and was lowest at 9% in August 2026.
- Across the 12 months ending September 2026, Pottery Barn’s share of searches among home decor retailers in the United States peaked at 12.8% in December 2025 and was lowest at 9.3% in June 2026.
- Across the 12 months ending September 2026, Crate & Barrel’s share of searches among home decor retailers in the United States peaked at 10.1% in November 2025 and was lowest at 5.8% in August 2026.
- Across the 12 months ending September 2026, West Elm’s share of searches among home decor retailers in the United States peaked at 6.2% in October 2025 and was lowest at 4.7% in December 2025.
- Across the 12 months ending September 2026, Kirkland's’ share of searches among home decor retailers in the United States peaked at 6.8% in November 2025 and was lowest at 3.2% in May 2026.
- Across the 12 months ending September 2026, CB2, At Home and Anthropologie held steady: their share of searches among home decor retailers in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States home decor retailers in September 2026?
8 changes
In September 2026, World Market overtook Pottery Barn to rank 3rd among home decor retailers in the United States, with 10.5% of the searches.
In September 2026, Crate & Barrel gained share of searches among home decor retailers in the United States, from 5.8% to 6.8%.
In September 2026, West Elm gained share of searches among home decor retailers in the United States, from 4.8% to 5.5%.
In September 2026, IKEA lost share of searches among home decor retailers in the United States, from 43.5% to 41.5%.
In September 2026, HomeGoods lost share of searches among home decor retailers in the United States, from 19.5% to 18.6%.
In September 2026, Pottery Barn lost share of searches among home decor retailers in the United States, from 10.7% to 10.1%.
Estimated monthly branded searches for At Home in the United States rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Estimated monthly branded searches for Kirkland's in the United States fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Compare popularity between leading brands
- IKEA vs HomeGoods: compare popularity
- IKEA vs World Market: compare popularity
- IKEA vs Pottery Barn: compare popularity
- IKEA vs Crate & Barrel: compare popularity
- HomeGoods vs World Market: compare popularity
- HomeGoods vs Pottery Barn: compare popularity
- HomeGoods vs Crate & Barrel: compare popularity
- World Market vs Pottery Barn: compare popularity
- World Market vs Crate & Barrel: compare popularity
- Pottery Barn vs Crate & Barrel: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.