Brandwave

IKEA vs World Market:Which is more popular?

In September 2026, IKEA had more branded searches than World Market among home decor retailers in the United States. IKEA had about 7.5 million branded searches, while World Market had 1.9 million. IKEA made up 41.5% of all home decor retailer searches we track, and World Market accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about home decor retailers, World Market appeared in four of the five answers and IKEA in three. IKEA was mentioned before World Market in every answer.

Among home decor retailers in the United States in September 2026

Who do people search for more?

IKEA, about 4 searches for every 1 for World Market

IKEA 7.5M searchesWorld Market 1.9M searches

Who does AI mention more?

World Market, mentioned in 4 of 5 answers, IKEA in 3

World Market in 4 of 5IKEA in 3 of 5

Who does AI recommend more?

IKEA, named ahead of World Market in every answer

IKEA first in 3World Market never first

Follow IKEA vs World Market and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top home decor retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, World Market was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. IKEA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. IKEA was listed before World Market in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HomeGoods1st
  2. IKEA2nd
  3. West Elm3rd
  4. Anthropologie4th
  5. Pottery Barn5th
  6. CB26th
  7. Crate & Barrel7th
  8. World Market8th
  9. At Home9th
  10. Kirkland's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • World Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anthropologie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HomeGoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crate & Barrel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CB22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • At Home2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kirkland's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about home decor retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is IKEA or World Market more popular in search?

This chart shows how often people search Google for IKEA and World Market by name. Each line represents a brand's share of searches for all ten home decor retailers we track, month by month, from searches in United States.

IKEA and World Market among home decor retailers in the United States, by month

Share of searches by month for IKEA, World Market. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAHomeGoodsWorld MarketPottery BarnCrate & BarrelWest ElmKirkland'sCB2At HomeAnthropologie
Oct 202537.8%16.9%11.7%11.3%7.5%6.2%5.1%2.3%1%0.17%
Nov 202533.8%15.2%12.9%12.4%10.1%5.5%6.8%2%1.1%0.15%
Dec 202534.9%15.6%16.3%12.8%8.5%4.7%4.7%1.7%0.77%0.13%
Jan 202641.1%15%10.5%12.3%8.2%5.5%4.5%2%0.74%0.15%
Feb 202642%15.4%10.6%10.3%8.4%5.7%4.6%2.1%0.76%0.15%
Mar 202643.2%15.8%10.9%10.6%7%5.8%3.9%1.7%0.95%0.16%
Apr 202642.9%15.7%10.9%10.5%7%5.8%3.9%2.1%1.2%0.16%
May 202644.2%16.2%9.2%10.8%7.2%5.9%3.2%2.2%0.97%0.16%
Jun 202646.3%17%9.7%9.3%6.2%5.1%3.4%1.9%1%0.17%
Jul 202643.9%16.1%9.2%10.7%7.2%5.9%4%1.8%1.2%0.16%
Aug 202643.5%19.5%9%10.7%5.8%4.8%3.9%1.8%0.96%0.16%
Sep 202641.5%18.6%10.5%10.1%6.8%5.5%3.7%2%1.1%0.15%

How has the IKEA and World Market comparison changed over the last 12 months?

3 findings

How did search popularity change for United States home decor retailers in September 2026?

2 changes

  1. In September 2026, World Market overtook Pottery Barn to rank 3rd among home decor retailers in the United States, with 10.5% of the searches.

  2. In September 2026, IKEA lost share of searches among home decor retailers in the United States, from 43.5% to 41.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using IKEA’s and World Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IKEA

1 branded search term

  • ikea

World Market

2 branded search terms

  • cost plus world market
  • world market

How the Brand Demand Index is measured

Other head-to-heads among home decor retailers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free