How popular isAnthropologie in search?
In September 2026, people searched for Anthropologie by name about 27,100 times in the United States, about the same as the previous year. These searches made up 0.15% of all United States home decor retailer searches, placing Anthropologie tenth out of ten retailers.
IKEA41.5%
HomeGoods18.6%
World Market10.5%
Pottery Barn10.1%
Crate & Barrel6.8%
West Elm5.5%
Kirkland's3.7%
CB22%
At Home1.1%
Anthropologie0.15%
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Which home decor retailers compete with Anthropologie?
Share of searches by month for IKEA, HomeGoods, World Market, Pottery Barn, Crate & Barrel, West Elm, Kirkland's, CB2, Anthropologie. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | HomeGoods | World Market | Pottery Barn | Crate & Barrel | West Elm | Kirkland's | CB2 | At Home | Anthropologie |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 16.9% | 11.7% | 11.3% | 7.5% | 6.2% | 5.1% | 2.3% | 1% | 0.17% |
| Nov 2025 | 33.8% | 15.2% | 12.9% | 12.4% | 10.1% | 5.5% | 6.8% | 2% | 1.1% | 0.15% |
| Dec 2025 | 34.9% | 15.6% | 16.3% | 12.8% | 8.5% | 4.7% | 4.7% | 1.7% | 0.77% | 0.13% |
| Jan 2026 | 41.1% | 15% | 10.5% | 12.3% | 8.2% | 5.5% | 4.5% | 2% | 0.74% | 0.15% |
| Feb 2026 | 42% | 15.4% | 10.6% | 10.3% | 8.4% | 5.7% | 4.6% | 2.1% | 0.76% | 0.15% |
| Mar 2026 | 43.2% | 15.8% | 10.9% | 10.6% | 7% | 5.8% | 3.9% | 1.7% | 0.95% | 0.16% |
| Apr 2026 | 42.9% | 15.7% | 10.9% | 10.5% | 7% | 5.8% | 3.9% | 2.1% | 1.2% | 0.16% |
| May 2026 | 44.2% | 16.2% | 9.2% | 10.8% | 7.2% | 5.9% | 3.2% | 2.2% | 0.97% | 0.16% |
| Jun 2026 | 46.3% | 17% | 9.7% | 9.3% | 6.2% | 5.1% | 3.4% | 1.9% | 1% | 0.17% |
| Jul 2026 | 43.9% | 16.1% | 9.2% | 10.7% | 7.2% | 5.9% | 4% | 1.8% | 1.2% | 0.16% |
| Aug 2026 | 43.5% | 19.5% | 9% | 10.7% | 5.8% | 4.8% | 3.9% | 1.8% | 0.96% | 0.16% |
| Sep 2026 | 41.5% | 18.6% | 10.5% | 10.1% | 6.8% | 5.5% | 3.7% | 2% | 1.1% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.5% | 7.5M | -18.2% | -2 points | |
| 2, held 2nd | 18.6% | 3.4M | -18.1% | -0.9 points | |
| 3, moved from 4th to 3rd | 10.5% | 1.9M | 0% | +1.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.1% | 1.8M | -18.3% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.8% | 1.2M | 0% | +1 points | |
| 6, held 6th | 5.5% | 1M | 0% | +0.8 points | |
| 7, held 7th | 3.7% | 673K | -18.2% | -0.2 points | |
| 8, held 8th | 2% | 368K | 0% | +0.3 points | |
| 9, held 9th | 1.1% | 201K | 0% | +0.2 points | |
| 10, held 10th | 0.15% | 27.1K | -18.1% | 0 points |
1.
IKEA41.5%
Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -2 points.
18.6%
Held 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share -0.9 points.
10.5%
Moved from 4th to 3rd. 1.9M estimated branded searches, 0% vs prior month. Share +1.5 points.
10.1%
Moved from 3rd to 4th. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.5 points.
6.8%
Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share +1 points.
6.
West Elm5.5%
Held 6th. 1M estimated branded searches, 0% vs prior month. Share +0.8 points.
3.7%
Held 7th. 673K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
8.
CB22%
Held 8th. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.
At Home1.1%
Held 9th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
0.15%
Held 10th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between Anthropologie and its closest rivals
Every comparison with Anthropologie
9 comparisons
How has branded search demand for Anthropologie changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Anthropologie in the United States held steady at 27.1K.
- Across the 12 months ending September 2026, Anthropologie’s share of searches among home decor retailers in the United States held steady, from 0.17% to 0.15%.
How did search popularity change for United States home decor retailers in September 2026?
6 changes
In September 2026, World Market overtook Pottery Barn to rank 3rd among home decor retailers in the United States, with 10.5% of the searches.
In September 2026, Crate & Barrel gained share of searches among home decor retailers in the United States, from 5.8% to 6.8%.
In September 2026, West Elm gained share of searches among home decor retailers in the United States, from 4.8% to 5.5%.
In September 2026, IKEA lost share of searches among home decor retailers in the United States, from 43.5% to 41.5%.
In September 2026, HomeGoods lost share of searches among home decor retailers in the United States, from 19.5% to 18.6%.
In September 2026, Pottery Barn lost share of searches among home decor retailers in the United States, from 10.7% to 10.1%.
How are Anthropologie’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Anthropologie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- anthropologie home
Who owns Anthropologie?
Anthropologie is owned by URBN. Brandwave does not track any other brands owned by URBN.
Do you work for Anthropologie? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Anthropologie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.