Brandwave

Anthropologie vs West Elm:Which is more popular?

In September 2026, West Elm had more branded searches than Anthropologie among home decor retailers in the United States. West Elm had about 1 million branded searches, while Anthropologie had 27,100. West Elm made up 5.5% of all home decor retailer searches we track, and Anthropologie accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about home decor retailers, Anthropologie appeared in three of the five answers and West Elm in two. West Elm was mentioned before Anthropologie in every answer that named either.

Among home decor retailers in the United States in September 2026

Who do people search for more?

West Elm, about 37 searches for every 1 for Anthropologie

West Elm 1M searchesAnthropologie 27.1K searches

Who does AI mention more?

Anthropologie, mentioned in 3 of 5 answers, West Elm in 2

Anthropologie in 3 of 5West Elm in 2 of 5

Who does AI recommend more?

West Elm, named ahead of Anthropologie in 2 of 2 answers

West Elm first in 2Anthropologie never first

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Top home decor retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anthropologie was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. West Elm was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. West Elm was listed before Anthropologie in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HomeGoods1st
  2. IKEA2nd
  3. West Elm3rd
  4. Anthropologie4th
  5. Pottery Barn5th
  6. CB26th
  7. Crate & Barrel7th
  8. World Market8th
  9. At Home9th
  10. Kirkland's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • World Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anthropologie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HomeGoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crate & Barrel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CB22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • At Home2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kirkland's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about home decor retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Anthropologie or West Elm more popular in search?

This chart shows how often people search Google for Anthropologie and West Elm by name. Each line represents a brand's share of searches for all ten home decor retailers we track, month by month, from searches in United States.

Anthropologie and West Elm among home decor retailers in the United States, by month

Share of searches by month for West Elm, Anthropologie. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAHomeGoodsWorld MarketPottery BarnCrate & BarrelWest ElmKirkland'sCB2At HomeAnthropologie
Oct 202537.8%16.9%11.7%11.3%7.5%6.2%5.1%2.3%1%0.17%
Nov 202533.8%15.2%12.9%12.4%10.1%5.5%6.8%2%1.1%0.15%
Dec 202534.9%15.6%16.3%12.8%8.5%4.7%4.7%1.7%0.77%0.13%
Jan 202641.1%15%10.5%12.3%8.2%5.5%4.5%2%0.74%0.15%
Feb 202642%15.4%10.6%10.3%8.4%5.7%4.6%2.1%0.76%0.15%
Mar 202643.2%15.8%10.9%10.6%7%5.8%3.9%1.7%0.95%0.16%
Apr 202642.9%15.7%10.9%10.5%7%5.8%3.9%2.1%1.2%0.16%
May 202644.2%16.2%9.2%10.8%7.2%5.9%3.2%2.2%0.97%0.16%
Jun 202646.3%17%9.7%9.3%6.2%5.1%3.4%1.9%1%0.17%
Jul 202643.9%16.1%9.2%10.7%7.2%5.9%4%1.8%1.2%0.16%
Aug 202643.5%19.5%9%10.7%5.8%4.8%3.9%1.8%0.96%0.16%
Sep 202641.5%18.6%10.5%10.1%6.8%5.5%3.7%2%1.1%0.15%

How has the Anthropologie and West Elm comparison changed over the last 12 months?

3 findings

How did search popularity change for United States home decor retailers in September 2026?

1 change

  1. In September 2026, West Elm gained share of searches among home decor retailers in the United States, from 4.8% to 5.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Anthropologie’s and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anthropologie

1 branded search term

  • anthropologie home

West Elm

1 branded search term

  • west elm

How the Brand Demand Index is measured

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