Article vs Crate & Barrel:Which is searched more in the United States?
In September 2026, Crate & Barrel had more branded searches than Article among furniture retailers in the United States. Crate & Barrel had about 1.2 million branded searches, while Article had 90,500. Crate & Barrel made up 5.4% of all furniture retailer searches we track, and Article accounted for 0.4%.
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Is Article or Crate & Barrel more popular in search?
Compare the stores people in the US buy furniture from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Crate & Barrel, Article. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Wayfair | Ashley | Pottery Barn | Bob's Discount Furniture | Crate & Barrel | Rooms To Go | Living Spaces | Raymour & Flanigan | Article |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 25.1% | 11.7% | 9.2% | 6% | 6.1% | 5% | 3.4% | 2.3% | 0.45% |
| Nov 2025 | 28.9% | 23.6% | 11.1% | 10.6% | 6.1% | 8.6% | 4.7% | 3.9% | 2.1% | 0.42% |
| Dec 2025 | 32.7% | 21.9% | 10.2% | 12% | 5.7% | 8% | 4.4% | 2.9% | 2% | 0.32% |
| Jan 2026 | 33.2% | 22.2% | 10.4% | 9.9% | 6.1% | 6.7% | 5.4% | 3.7% | 2% | 0.4% |
| Feb 2026 | 31.1% | 25.4% | 11.9% | 7.6% | 7% | 6.2% | 5.1% | 3.4% | 1.9% | 0.38% |
| Mar 2026 | 35% | 23.4% | 10.8% | 8.6% | 6.4% | 5.7% | 4.7% | 3.2% | 1.7% | 0.42% |
| Apr 2026 | 30.6% | 30.6% | 9.4% | 7.5% | 6.4% | 5% | 5% | 3.4% | 1.8% | 0.37% |
| May 2026 | 32.7% | 26.7% | 10% | 8% | 6% | 5.3% | 5.3% | 3.6% | 2% | 0.4% |
| Jun 2026 | 37.2% | 24.8% | 9.3% | 7.5% | 5% | 5% | 5% | 4.1% | 1.8% | 0.37% |
| Jul 2026 | 35.7% | 23.9% | 9% | 8.7% | 5.8% | 5.8% | 4.8% | 3.9% | 1.8% | 0.43% |
| Aug 2026 | 36.9% | 24.7% | 9.3% | 9% | 5.5% | 4.9% | 4% | 3.3% | 1.8% | 0.44% |
| Sep 2026 | 33.2% | 27.2% | 10.2% | 8.1% | 5.7% | 5.4% | 4.4% | 3.7% | 1.6% | 0.4% |
How has the Article and Crate & Barrel comparison changed over the last 12 months?
3 findings
- Crate & Barrel was ahead of Article in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Article’s share of searches among furniture retailers in the United States moved from 0.45% to 0.4%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Crate & Barrel’s share of searches among furniture retailers in the United States moved from 6.1% to 5.4%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for United States furniture retailers in September 2026?
0 changes
Neither Article nor Crate & Barrel moved beyond provider rounding among furniture retailers in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Article’s and Crate & Barrel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Article
1 branded search term
- article furniture
Crate & Barrel
1 branded search term
- crate and barrel
Other head-to-heads among furniture retailers
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