Furniture retailers in the United States:Which are most popular?

Name: Furniture retailers in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, IKEA was the most searched furniture retailer in the United States, accounting for 33.2% of all searches among the ten retailers we track. When we checked with ChatGPT and Google AI Overviews, IKEA, Wayfair and Ashley showed up in every answer. IKEA was recommended most often, coming first in two out of three responses.

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Top furniture retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, IKEA, Wayfair and Ashley appeared every time. IKEA was recommended most often, coming first in two out of three answers. Ashley was second, and Wayfair was third. Bob's Discount Furniture, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
IKEA	Named in 3 of 3 ChatGPT answers	3 of 3
Wayfair	Named in 3 of 3 ChatGPT answers	3 of 3
Ashley	Named in 3 of 3 ChatGPT answers	3 of 3
Pottery Barn	Named in 2 of 3 ChatGPT answers	2 of 3
Crate & Barrel	Named in 2 of 3 ChatGPT answers	2 of 3
Living Spaces	Named in 2 of 3 ChatGPT answers	2 of 3
Article	Named in 2 of 3 ChatGPT answers	2 of 3
Bob's Discount Furniture	Named in 0 of 3 ChatGPT answers	0 of 3
Rooms To Go	Named in 0 of 3 ChatGPT answers	0 of 3
Raymour & Flanigan	Named in 0 of 3 ChatGPT answers	0 of 3

IKEA3 of 3Named in 3 of 3 ChatGPT answers
Wayfair3 of 3Named in 3 of 3 ChatGPT answers
Ashley3 of 3Named in 3 of 3 ChatGPT answers
Pottery Barn2 of 3Named in 2 of 3 ChatGPT answers
Crate & Barrel2 of 3Named in 2 of 3 ChatGPT answers
Living Spaces2 of 3Named in 2 of 3 ChatGPT answers
Article2 of 3Named in 2 of 3 ChatGPT answers
Bob's Discount Furniture0 of 3Named in 0 of 3 ChatGPT answers
Rooms To Go0 of 3Named in 0 of 3 ChatGPT answers
Raymour & Flanigan0 of 3Named in 0 of 3 ChatGPT answers

See every answer about furniture retailers

3 answers

Asked ChatGPT
“Where should I buy furniture in the US?”
1. 1IKEA
2. 2Ashley
3. 3Wayfair
4. 4Living Spaces
5. 5Pottery Barn
6. 6Crate & Barrel
7. 7Article
Asked ChatGPT
“What are the best furniture stores in the US?”
1. 1Crate & Barrel
2. 2Pottery Barn
3. 3IKEA
4. 4Ashley
5. 5Living Spaces
6. 6Article
7. 7Wayfair
Asked ChatGPT
“What's the best place to buy an affordable sofa in the US?”
1. 1IKEA
2. 2Wayfair
3. 3Ashley
Searched Google, AI Overview
“furniture stores”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“furniture store near me”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which furniture retailers do people search for most?

This chart shows how often people search Google for each furniture retailer by name. Each line represents a brand's share of searches for all ten furniture retailers we track, month by month, from searches in United States.

Share of searches among furniture retailers in the United States, by month

Month	IKEA	Wayfair	Ashley	Pottery Barn	Bob's Discount Furniture	Crate & Barrel	Rooms To Go	Living Spaces	Raymour & Flanigan	Article
Oct 2025	30.7%	25.1%	11.7%	9.2%	6%	6.1%	5%	3.4%	2.3%	0.45%
Nov 2025	28.9%	23.6%	11.1%	10.6%	6.1%	8.6%	4.7%	3.9%	2.1%	0.42%
Dec 2025	32.7%	21.9%	10.2%	12%	5.7%	8%	4.4%	2.9%	2%	0.32%
Jan 2026	33.2%	22.2%	10.4%	9.9%	6.1%	6.7%	5.4%	3.7%	2%	0.4%
Feb 2026	31.1%	25.4%	11.9%	7.6%	7%	6.2%	5.1%	3.4%	1.9%	0.38%
Mar 2026	35%	23.4%	10.8%	8.6%	6.4%	5.7%	4.7%	3.2%	1.7%	0.42%
Apr 2026	30.6%	30.6%	9.4%	7.5%	6.4%	5%	5%	3.4%	1.8%	0.37%
May 2026	32.7%	26.7%	10%	8%	6%	5.3%	5.3%	3.6%	2%	0.4%
Jun 2026	37.2%	24.8%	9.3%	7.5%	5%	5%	5%	4.1%	1.8%	0.37%
Jul 2026	35.7%	23.9%	9%	8.7%	5.8%	5.8%	4.8%	3.9%	1.8%	0.43%
Aug 2026	36.9%	24.7%	9.3%	9%	5.5%	4.9%	4%	3.3%	1.8%	0.44%
Sep 2026	33.2%	27.2%	10.2%	8.1%	5.7%	5.4%	4.4%	3.7%	1.6%	0.4%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	IKEA	33.2%	7.5M	-18.2%	-3.7 points
2, held 2nd	Wayfair	27.2%	6.1M	0%	+2.5 points
3, held 3rd	Ashley	10.2%	2.3M	0%	+0.9 points
4, held 4th	Pottery Barn	8.1%	1.8M	-18.3%	-0.9 points
5, held 5th	Bob's Discount Furniture	5.7%	1.3M	-7.3%	+0.1 points
6, held 6th	Crate & Barrel	5.4%	1.2M	0%	+0.5 points
7, held 7th	Rooms To Go	4.4%	1M	0%	+0.4 points
8, held 8th	Living Spaces	3.7%	823K	0%	+0.3 points
9, held 9th	Raymour & Flanigan	1.6%	368K	-18.2%	-0.2 points
10, held 10th	Article	0.4%	90.5K	-17.7%	0 points

1.IKEA
33.2%
Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -3.7 points.
2.Wayfair
27.2%
Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share +2.5 points.
3.Ashley
10.2%
Held 3rd. 2.3M estimated branded searches, 0% vs prior month. Share +0.9 points.
4.Pottery Barn
8.1%
Held 4th. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.9 points.
5.Bob's Discount Furniture
5.7%
Held 5th. 1.3M estimated branded searches, -7.3% vs prior month. Share +0.1 points.
6.Crate & Barrel
5.4%
Held 6th. 1.2M estimated branded searches, 0% vs prior month. Share +0.5 points.
7.Rooms To Go
4.4%
Held 7th. 1M estimated branded searches, 0% vs prior month. Share +0.4 points.
8.Living Spaces
3.7%
Held 8th. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.Raymour & Flanigan
1.6%
Held 9th. 368K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
10.Article
0.4%
Held 10th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

Which brand is most popular in search among furniture retailers in the United States?

10 brands

In September 2026, IKEA was the most searched among furniture retailers in the United States, with an estimated 7.5M branded searches, 33.2% of all searches for the ten we track. Wayfair is in 2nd place, 6 percentage points behind at 27.2%.

United States furniture retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
IKEA	30.7% → 33.2%	37.2%Jun 2026	28.9%Nov 2025	1st
Wayfair	25.1% → 27.2%	30.6%Apr 2026	21.9%Dec 2025	2nd
Ashley	11.7% → 10.2%	11.9%Feb 2026	9%Jul 2026	3rd
Pottery Barn	9.2% → 8.1%	12%Dec 2025	7.5%Jun 2026	4th
Bob's Discount Furniture	6% → 5.7%	7%Feb 2026	5%Jun 2026	6th → 5th
Crate & Barrel	6.1% → 5.4%	8.6%Nov 2025	4.9%Aug 2026	5th → 6th
Rooms To Go	5% → 4.4%	5.4%Jan 2026	4%Aug 2026	7th
Living Spaces	3.4% → 3.7%	4.1%Jun 2026	2.9%Dec 2025	8th
Raymour & Flanigan	2.3% → 1.6%	2.3%Oct 2025	1.6%Sep 2026	9th
Article	0.45% → 0.4%	0.45%Oct 2025	0.32%Dec 2025	10th

Each finding as a sentence

Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in the United States increased from 30.7% to 33.2%.
Across the 12 months ending September 2026, Wayfair’s share of searches among furniture retailers in the United States increased from 25.1% to 27.2%.
Across the 12 months ending September 2026, Ashley’s share of searches among furniture retailers in the United States decreased from 11.7% to 10.2%.
Across the 12 months ending September 2026, Pottery Barn’s share of searches among furniture retailers in the United States decreased from 9.2% to 8.1%.
Across the 12 months ending September 2026, Crate & Barrel’s share of searches among furniture retailers in the United States decreased from 6.1% to 5.4%.
Across the 12 months ending September 2026, Rooms To Go’s share of searches among furniture retailers in the United States decreased from 5% to 4.4%.
Across the 12 months ending September 2026, Raymour & Flanigan’s share of searches among furniture retailers in the United States decreased from 2.3% to 1.6%.
Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in the United States peaked at 37.2% in June 2026 and was lowest at 28.9% in November 2025.
Across the 12 months ending September 2026, Wayfair’s share of searches among furniture retailers in the United States peaked at 30.6% in April 2026 and was lowest at 21.9% in December 2025.
Across the 12 months ending September 2026, Ashley’s share of searches among furniture retailers in the United States peaked at 11.9% in February 2026 and was lowest at 9% in July 2026.
Across the 12 months ending September 2026, Pottery Barn’s share of searches among furniture retailers in the United States peaked at 12% in December 2025 and was lowest at 7.5% in June 2026.
Across the 12 months ending September 2026, Bob's Discount Furniture’s share of searches among furniture retailers in the United States peaked at 7% in February 2026 and was lowest at 5% in June 2026.
Across the 12 months ending September 2026, Crate & Barrel’s share of searches among furniture retailers in the United States peaked at 8.6% in November 2025 and was lowest at 4.9% in August 2026.
Across the 12 months ending September 2026, Rooms To Go’s share of searches among furniture retailers in the United States peaked at 5.4% in January 2026 and was lowest at 4% in August 2026.
Across the 12 months ending September 2026, Living Spaces’ share of searches among furniture retailers in the United States peaked at 4.1% in June 2026 and was lowest at 2.9% in December 2025.
Across the 12 months ending September 2026, Bob's Discount Furniture rose from 6th to 5th among furniture retailers in the United States.
Across the 12 months ending September 2026, Crate & Barrel fell from 5th to 6th among furniture retailers in the United States.
Across the 12 months ending September 2026, Living Spaces and Article held steady: their share of searches among furniture retailers in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States furniture retailers in September 2026?

6 changes

In September 2026, Wayfair gained share of searches among furniture retailers in the United States, from 24.7% to 27.2%.
In September 2026, Ashley gained share of searches among furniture retailers in the United States, from 9.3% to 10.2%.
In September 2026, IKEA lost share of searches among furniture retailers in the United States, from 36.9% to 33.2%.
In September 2026, Pottery Barn lost share of searches among furniture retailers in the United States, from 9% to 8.1%.
Estimated monthly branded searches for Living Spaces in the United States rose 22.3% over 12 measured months, from 673K to 823K in September 2026.
Estimated monthly branded searches for Raymour & Flanigan in the United States fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are branded searches counted for furniture retailers?

13 search terms

Each brand's share of searches among furniture retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.