IKEA vs Maiden Home:Which is more popular?
In September 2026, IKEA had more branded searches than Maiden Home among sofa brands in the United States. IKEA had about 27,100 branded searches, while Maiden Home had 12,100. IKEA made up 12.8% of all sofa brand searches we track, and Maiden Home accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about sofa brands, IKEA appeared in three of the five answers and Maiden Home in none.
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Top sofa brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Maiden Home did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Room & Board1st
Crate & Barrel2nd
Article3rd
La-Z-Boy4th
Lovesac5th
Benchmade Modern6th
Pottery Barn7th
IKEA8th
Arhaus9th- +2 more
Maiden Home–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IKEA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crate & Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Room & Board3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Article2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La-Z-Boy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lovesac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pottery Barn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
West Elm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Maiden Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sofa brands
5 answers
Asked ChatGPT
“Which sofa brand should I buy in the US?”
Asked ChatGPT
“What are the best sofa brands in the US?”
Asked ChatGPT
“What's the best sofa brand in the US for a family with kids?”
Searched Google, AI Overview
“couch”
- 1IKEA
- 1
Searched Google, AI Overview
“sofa”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.
Is IKEA or Maiden Home more popular in search?
This chart shows how often people search Google for IKEA and Maiden Home by name. Each line represents a brand's share of searches for all 16 sofa brands we track, month by month, from searches in United States.
Share of searches by month for IKEA, Maiden Home. The figures are in the table below the chart.
View monthly share of searches table
| Month | Interior Define | IKEA | Joybird | Maiden Home | Article | Crate & Barrel | Pottery Barn | Room & Board | Sixpenny | West Elm | Arhaus | La-Z-Boy | Burrow | Lovesac | Benchmade Modern |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.3% | 9.5% | 8.2% | 5.5% | 4.5% | 4.5% | 5.5% | 4.5% | 4.5% | 3% | 4.5% | 3% | 3.7% | 2.4% |
| Nov 2025 | 26.5% | 11.9% | 9.3% | 6.5% | 5.3% | 4.3% | 4.3% | 5.3% | 5.3% | 4.3% | 2.9% | 4.3% | 2.9% | 2.9% | 1.9% |
| Dec 2025 | 24.6% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4.9% | 4% | 4% | 2.2% |
| Jan 2026 | 21.8% | 11.9% | 9.2% | 8% | 5.3% | 4.4% | 4.4% | 5.3% | 4.4% | 4.4% | 3.6% | 5.3% | 3.6% | 4.4% | 2.4% |
| Feb 2026 | 29.1% | 10.7% | 8.5% | 7.1% | 4.8% | 3.9% | 3.9% | 4.8% | 4.8% | 3.9% | 3.2% | 4.8% | 2.6% | 3.9% | 2.1% |
| Mar 2026 | 23.6% | 12.9% | 8.4% | 7.1% | 4.7% | 3.9% | 3.9% | 5.8% | 4.7% | 4.7% | 3.9% | 4.7% | 3.1% | 4.7% | 1.7% |
| Apr 2026 | 20.8% | 13.9% | 8.9% | 7.6% | 5.1% | 4.2% | 4.2% | 6.2% | 5.1% | 4.2% | 4.2% | 4.2% | 2.8% | 4.2% | 2.3% |
| May 2026 | 24.7% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4% | 2.7% | 6% | 1.8% |
| Jun 2026 | 19.8% | 16.2% | 10% | 5.9% | 4.8% | 4% | 4% | 5.9% | 4% | 4.8% | 4% | 4.8% | 2.6% | 4.8% | 1.8% |
| Jul 2026 | 21% | 14% | 10.4% | 6.3% | 5.1% | 4.2% | 4.2% | 5.1% | 4.2% | 4.2% | 3.4% | 3.4% | 2.8% | 7.7% | 1.5% |
| Aug 2026 | 21.2% | 14.2% | 10.8% | 5.2% | 5.2% | 4.2% | 4.2% | 6.3% | 5.2% | 5.2% | 3.5% | 4.2% | 2.8% | 3.5% | 1.9% |
| Sep 2026 | 28.5% | 12.8% | 8.1% | 5.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.8% | 2.5% | 2.5% | 2.1% |
IKEA sells other things too, so only its searches that name this product count here, like “ikea sofa”.
How has the IKEA and Maiden Home comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Maiden Home in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among sofa brands in the United States moved from 12.3% to 12.8%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Maiden Home’s share of searches among sofa brands in the United States moved from 8.2% to 5.7%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for United States sofa brands in September 2026?
2 changes
In September 2026, Maiden Home overtook Room & Board and Article to rank 4th among sofa brands in the United States, with 5.7% of the searches.
In September 2026, IKEA lost share of searches among sofa brands in the United States, from 14.2% to 12.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IKEA’s and Maiden Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IKEA
1 branded search term
- ikea sofa
Maiden Home
1 branded search term
- maiden home
Other head-to-heads among sofa brands
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