IKEA vs Joybird:Which is more popular?
In September 2026, IKEA had more branded searches than Joybird among sofa brands in the United States. IKEA had about 27,100 branded searches, while Joybird had 17,200. IKEA made up 12.8% of all sofa brand searches we track, and Joybird accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about sofa brands, IKEA appeared in three of the five answers and Joybird in none.
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Top sofa brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Joybird did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Room & Board1st
Crate & Barrel2nd
Article3rd
La-Z-Boy4th
Lovesac5th
Benchmade Modern6th
Pottery Barn7th
IKEA8th
Arhaus9th- +1 more
Joybird–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IKEA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crate & Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Room & Board3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Article2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La-Z-Boy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lovesac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pottery Barn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
West Elm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Joybird0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sofa brands
5 answers
Asked ChatGPT
“Which sofa brand should I buy in the US?”
Asked ChatGPT
“What are the best sofa brands in the US?”
Asked ChatGPT
“What's the best sofa brand in the US for a family with kids?”
Searched Google, AI Overview
“couch”
- 1IKEA
- 1
Searched Google, AI Overview
“sofa”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.
Is IKEA or Joybird more popular in search?
This chart shows how often people search Google for IKEA and Joybird by name. Each line represents a brand's share of searches for all 16 sofa brands we track, month by month, from searches in United States.
Share of searches by month for IKEA, Joybird. The figures are in the table below the chart.
View monthly share of searches table
| Month | Interior Define | IKEA | Joybird | Maiden Home | Article | Crate & Barrel | Pottery Barn | Room & Board | Sixpenny | West Elm | Arhaus | La-Z-Boy | Burrow | Lovesac | Benchmade Modern |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.3% | 9.5% | 8.2% | 5.5% | 4.5% | 4.5% | 5.5% | 4.5% | 4.5% | 3% | 4.5% | 3% | 3.7% | 2.4% |
| Nov 2025 | 26.5% | 11.9% | 9.3% | 6.5% | 5.3% | 4.3% | 4.3% | 5.3% | 5.3% | 4.3% | 2.9% | 4.3% | 2.9% | 2.9% | 1.9% |
| Dec 2025 | 24.6% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4.9% | 4% | 4% | 2.2% |
| Jan 2026 | 21.8% | 11.9% | 9.2% | 8% | 5.3% | 4.4% | 4.4% | 5.3% | 4.4% | 4.4% | 3.6% | 5.3% | 3.6% | 4.4% | 2.4% |
| Feb 2026 | 29.1% | 10.7% | 8.5% | 7.1% | 4.8% | 3.9% | 3.9% | 4.8% | 4.8% | 3.9% | 3.2% | 4.8% | 2.6% | 3.9% | 2.1% |
| Mar 2026 | 23.6% | 12.9% | 8.4% | 7.1% | 4.7% | 3.9% | 3.9% | 5.8% | 4.7% | 4.7% | 3.9% | 4.7% | 3.1% | 4.7% | 1.7% |
| Apr 2026 | 20.8% | 13.9% | 8.9% | 7.6% | 5.1% | 4.2% | 4.2% | 6.2% | 5.1% | 4.2% | 4.2% | 4.2% | 2.8% | 4.2% | 2.3% |
| May 2026 | 24.7% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4% | 2.7% | 6% | 1.8% |
| Jun 2026 | 19.8% | 16.2% | 10% | 5.9% | 4.8% | 4% | 4% | 5.9% | 4% | 4.8% | 4% | 4.8% | 2.6% | 4.8% | 1.8% |
| Jul 2026 | 21% | 14% | 10.4% | 6.3% | 5.1% | 4.2% | 4.2% | 5.1% | 4.2% | 4.2% | 3.4% | 3.4% | 2.8% | 7.7% | 1.5% |
| Aug 2026 | 21.2% | 14.2% | 10.8% | 5.2% | 5.2% | 4.2% | 4.2% | 6.3% | 5.2% | 5.2% | 3.5% | 4.2% | 2.8% | 3.5% | 1.9% |
| Sep 2026 | 28.5% | 12.8% | 8.1% | 5.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.8% | 2.5% | 2.5% | 2.1% |
IKEA and Joybird sell other things too, so only their searches that name this product count here, like “ikea sofa”.
How has the IKEA and Joybird comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Joybird in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among sofa brands in the United States moved from 12.3% to 12.8%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Joybird’s share of searches among sofa brands in the United States moved from 9.5% to 8.1%, and its estimated monthly branded searches moved from 21K to 17.2K.
How did search popularity change for United States sofa brands in September 2026?
2 changes
In September 2026, Joybird lost share of searches among sofa brands in the United States, from 10.8% to 8.1%.
In September 2026, IKEA lost share of searches among sofa brands in the United States, from 14.2% to 12.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using IKEA’s and Joybird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sofa brands
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