Maiden Home vs Room & Board:Which is more popular?
In September 2026, Maiden Home had more branded searches than Room & Board among sofa brands in the United States. Maiden Home had about 12,100 branded searches, while Room & Board had 9,900. Maiden Home made up 5.7% of all sofa brand searches we track, and Room & Board accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about sofa brands, Room & Board appeared in three of the five answers and Maiden Home in none.
Who do people search for more?
Maiden Home, about 22% more searches than Room & Board
Who does AI mention more?
Room & Board, mentioned in 3 of 5 answers, Maiden Home in 0
Who does AI recommend more?
Room & Board, the only one of the two named
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Top sofa brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Room & Board was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Maiden Home did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Room & Board1st
Crate & Barrel2nd
Article3rd
La-Z-Boy4th
Lovesac5th
Benchmade Modern6th
Pottery Barn7th
IKEA8th
Arhaus9th- +2 more
- Maiden Home–
- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IKEA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crate & Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Room & Board3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Article2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La-Z-Boy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lovesac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pottery Barn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
West Elm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Maiden Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sofa brands
5 answers
Asked ChatGPT
“Which sofa brand should I buy in the US?”
Asked ChatGPT
“What are the best sofa brands in the US?”
Asked ChatGPT
“What's the best sofa brand in the US for a family with kids?”
Searched Google, AI Overview
“couch”
- 1IKEA
- 1
Searched Google, AI Overview
“sofa”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.
Is Maiden Home or Room & Board more popular in search?
This chart shows how often people search Google for Maiden Home and Room & Board by name. Each line represents a brand's share of searches for all 16 sofa brands we track, month by month, from searches in United States.
Share of searches by month for Maiden Home, Room & Board. The figures are in the table below the chart.
View monthly share of searches table
| Month | Interior Define | IKEA | Joybird | Maiden Home | Article | Crate & Barrel | Pottery Barn | Room & Board | Sixpenny | West Elm | Arhaus | La-Z-Boy | Burrow | Lovesac | Benchmade Modern |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.3% | 9.5% | 8.2% | 5.5% | 4.5% | 4.5% | 5.5% | 4.5% | 4.5% | 3% | 4.5% | 3% | 3.7% | 2.4% |
| Nov 2025 | 26.5% | 11.9% | 9.3% | 6.5% | 5.3% | 4.3% | 4.3% | 5.3% | 5.3% | 4.3% | 2.9% | 4.3% | 2.9% | 2.9% | 1.9% |
| Dec 2025 | 24.6% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4.9% | 4% | 4% | 2.2% |
| Jan 2026 | 21.8% | 11.9% | 9.2% | 8% | 5.3% | 4.4% | 4.4% | 5.3% | 4.4% | 4.4% | 3.6% | 5.3% | 3.6% | 4.4% | 2.4% |
| Feb 2026 | 29.1% | 10.7% | 8.5% | 7.1% | 4.8% | 3.9% | 3.9% | 4.8% | 4.8% | 3.9% | 3.2% | 4.8% | 2.6% | 3.9% | 2.1% |
| Mar 2026 | 23.6% | 12.9% | 8.4% | 7.1% | 4.7% | 3.9% | 3.9% | 5.8% | 4.7% | 4.7% | 3.9% | 4.7% | 3.1% | 4.7% | 1.7% |
| Apr 2026 | 20.8% | 13.9% | 8.9% | 7.6% | 5.1% | 4.2% | 4.2% | 6.2% | 5.1% | 4.2% | 4.2% | 4.2% | 2.8% | 4.2% | 2.3% |
| May 2026 | 24.7% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4% | 2.7% | 6% | 1.8% |
| Jun 2026 | 19.8% | 16.2% | 10% | 5.9% | 4.8% | 4% | 4% | 5.9% | 4% | 4.8% | 4% | 4.8% | 2.6% | 4.8% | 1.8% |
| Jul 2026 | 21% | 14% | 10.4% | 6.3% | 5.1% | 4.2% | 4.2% | 5.1% | 4.2% | 4.2% | 3.4% | 3.4% | 2.8% | 7.7% | 1.5% |
| Aug 2026 | 21.2% | 14.2% | 10.8% | 5.2% | 5.2% | 4.2% | 4.2% | 6.3% | 5.2% | 5.2% | 3.5% | 4.2% | 2.8% | 3.5% | 1.9% |
| Sep 2026 | 28.5% | 12.8% | 8.1% | 5.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.8% | 2.5% | 2.5% | 2.1% |
How has the Maiden Home and Room & Board comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Room & Board took it in August 2026, Maiden Home took it in September 2026.
- Across the 12 months ending September 2026, Maiden Home’s share of searches among sofa brands in the United States moved from 8.2% to 5.7%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Room & Board’s share of searches among sofa brands in the United States moved from 5.5% to 4.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for United States sofa brands in September 2026?
2 changes
In September 2026, Maiden Home overtook Room & Board and Article to rank 4th among sofa brands in the United States, with 5.7% of the searches.
In September 2026, Room & Board lost share of searches among sofa brands in the United States, from 6.3% to 4.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Maiden Home’s and Room & Board’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maiden Home
1 branded search term
- maiden home
Room & Board
1 branded search term
- room and board sofa
Other head-to-heads among sofa brands
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