Maiden Home vs West Elm:Which is more popular?
In September 2026, Maiden Home had more branded searches than West Elm among sofa brands in the United States. Maiden Home had about 12,100 branded searches, while West Elm had 9,900. Maiden Home made up 5.7% of all sofa brand searches we track, and West Elm accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about sofa brands, West Elm appeared in one of the five answers and Maiden Home in none.
Who do people search for more?
Maiden Home, about 22% more searches than West Elm
Who does AI mention more?
West Elm, mentioned in 1 of 5 answers, Maiden Home in 0
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Top sofa brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, West Elm was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Maiden Home did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
IKEA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crate & Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Room & Board3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Article2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
La-Z-Boy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lovesac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pottery Barn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- West Elm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maiden Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sofa brands
5 answers
Asked ChatGPT
“Which sofa brand should I buy in the US?”
Asked ChatGPT
“What are the best sofa brands in the US?”
Asked ChatGPT
“What's the best sofa brand in the US for a family with kids?”
Searched Google, AI Overview
“couch”
- 1IKEA
- 1
Searched Google, AI Overview
“sofa”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.
Is Maiden Home or West Elm more popular in search?
This chart shows how often people search Google for Maiden Home and West Elm by name. Each line represents a brand's share of searches for all 16 sofa brands we track, month by month, from searches in United States.
Share of searches by month for Maiden Home, West Elm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Interior Define | IKEA | Joybird | Maiden Home | Article | Crate & Barrel | Pottery Barn | Room & Board | Sixpenny | West Elm | Arhaus | La-Z-Boy | Burrow | Lovesac | Benchmade Modern |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.3% | 9.5% | 8.2% | 5.5% | 4.5% | 4.5% | 5.5% | 4.5% | 4.5% | 3% | 4.5% | 3% | 3.7% | 2.4% |
| Nov 2025 | 26.5% | 11.9% | 9.3% | 6.5% | 5.3% | 4.3% | 4.3% | 5.3% | 5.3% | 4.3% | 2.9% | 4.3% | 2.9% | 2.9% | 1.9% |
| Dec 2025 | 24.6% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4.9% | 4% | 4% | 2.2% |
| Jan 2026 | 21.8% | 11.9% | 9.2% | 8% | 5.3% | 4.4% | 4.4% | 5.3% | 4.4% | 4.4% | 3.6% | 5.3% | 3.6% | 4.4% | 2.4% |
| Feb 2026 | 29.1% | 10.7% | 8.5% | 7.1% | 4.8% | 3.9% | 3.9% | 4.8% | 4.8% | 3.9% | 3.2% | 4.8% | 2.6% | 3.9% | 2.1% |
| Mar 2026 | 23.6% | 12.9% | 8.4% | 7.1% | 4.7% | 3.9% | 3.9% | 5.8% | 4.7% | 4.7% | 3.9% | 4.7% | 3.1% | 4.7% | 1.7% |
| Apr 2026 | 20.8% | 13.9% | 8.9% | 7.6% | 5.1% | 4.2% | 4.2% | 6.2% | 5.1% | 4.2% | 4.2% | 4.2% | 2.8% | 4.2% | 2.3% |
| May 2026 | 24.7% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4% | 2.7% | 6% | 1.8% |
| Jun 2026 | 19.8% | 16.2% | 10% | 5.9% | 4.8% | 4% | 4% | 5.9% | 4% | 4.8% | 4% | 4.8% | 2.6% | 4.8% | 1.8% |
| Jul 2026 | 21% | 14% | 10.4% | 6.3% | 5.1% | 4.2% | 4.2% | 5.1% | 4.2% | 4.2% | 3.4% | 3.4% | 2.8% | 7.7% | 1.5% |
| Aug 2026 | 21.2% | 14.2% | 10.8% | 5.2% | 5.2% | 4.2% | 4.2% | 6.3% | 5.2% | 5.2% | 3.5% | 4.2% | 2.8% | 3.5% | 1.9% |
| Sep 2026 | 28.5% | 12.8% | 8.1% | 5.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.8% | 2.5% | 2.5% | 2.1% |
West Elm sells other things too, so only its searches that name this product count here, like “west elm sofa”.
How has the Maiden Home and West Elm comparison changed over the last 12 months?
3 findings
- Maiden Home was ahead of West Elm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maiden Home’s share of searches among sofa brands in the United States moved from 8.2% to 5.7%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 12 months ending September 2026, West Elm’s share of searches among sofa brands in the United States moved from 4.5% to 4.7%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for United States sofa brands in September 2026?
2 changes
In September 2026, Maiden Home overtook Room & Board and Article to rank 4th among sofa brands in the United States, with 5.7% of the searches.
In September 2026, West Elm lost share of searches among sofa brands in the United States, from 5.2% to 4.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Maiden Home’s and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maiden Home
1 branded search term
- maiden home
West Elm
1 branded search term
- west elm sofa
Other head-to-heads among sofa brands
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