Crate & Barrel vs IKEA:Which is more popular?
In September 2026, IKEA had more branded searches than Crate & Barrel among sofa brands in the United States. IKEA had about 27,100 branded searches, while Crate & Barrel had 9,900. IKEA made up 12.8% of all sofa brand searches we track, and Crate & Barrel accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about sofa brands, Crate & Barrel and IKEA each appeared in three of the five answers. Crate & Barrel was mentioned before IKEA in every answer.
Who do people search for more?
IKEA, about 3 searches for every 1 for Crate & Barrel
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Crate & Barrel, named ahead of IKEA in every answer
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Top sofa brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crate & Barrel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. IKEA was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Crate & Barrel was listed before IKEA in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Room & Board1st- Crate & Barrel2nd
Article3rd
La-Z-Boy4th
Lovesac5th
Benchmade Modern6th
Pottery Barn7th- IKEA8th
Arhaus9th
Interior Define–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IKEA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crate & Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Room & Board3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Article2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La-Z-Boy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lovesac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pottery Barn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
West Elm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Benchmade Modern1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sofa brands
5 answers
Asked ChatGPT
“Which sofa brand should I buy in the US?”
Asked ChatGPT
“What are the best sofa brands in the US?”
Asked ChatGPT
“What's the best sofa brand in the US for a family with kids?”
Searched Google, AI Overview
“couch”
- 1IKEA
- 1
Searched Google, AI Overview
“sofa”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.
Is Crate & Barrel or IKEA more popular in search?
This chart shows how often people search Google for Crate & Barrel and IKEA by name. Each line represents a brand's share of searches for all 16 sofa brands we track, month by month, from searches in United States.
Share of searches by month for IKEA, Crate & Barrel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Interior Define | IKEA | Joybird | Maiden Home | Article | Crate & Barrel | Pottery Barn | Room & Board | Sixpenny | West Elm | Arhaus | La-Z-Boy | Burrow | Lovesac | Benchmade Modern |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.3% | 9.5% | 8.2% | 5.5% | 4.5% | 4.5% | 5.5% | 4.5% | 4.5% | 3% | 4.5% | 3% | 3.7% | 2.4% |
| Nov 2025 | 26.5% | 11.9% | 9.3% | 6.5% | 5.3% | 4.3% | 4.3% | 5.3% | 5.3% | 4.3% | 2.9% | 4.3% | 2.9% | 2.9% | 1.9% |
| Dec 2025 | 24.6% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4.9% | 4% | 4% | 2.2% |
| Jan 2026 | 21.8% | 11.9% | 9.2% | 8% | 5.3% | 4.4% | 4.4% | 5.3% | 4.4% | 4.4% | 3.6% | 5.3% | 3.6% | 4.4% | 2.4% |
| Feb 2026 | 29.1% | 10.7% | 8.5% | 7.1% | 4.8% | 3.9% | 3.9% | 4.8% | 4.8% | 3.9% | 3.2% | 4.8% | 2.6% | 3.9% | 2.1% |
| Mar 2026 | 23.6% | 12.9% | 8.4% | 7.1% | 4.7% | 3.9% | 3.9% | 5.8% | 4.7% | 4.7% | 3.9% | 4.7% | 3.1% | 4.7% | 1.7% |
| Apr 2026 | 20.8% | 13.9% | 8.9% | 7.6% | 5.1% | 4.2% | 4.2% | 6.2% | 5.1% | 4.2% | 4.2% | 4.2% | 2.8% | 4.2% | 2.3% |
| May 2026 | 24.7% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4% | 2.7% | 6% | 1.8% |
| Jun 2026 | 19.8% | 16.2% | 10% | 5.9% | 4.8% | 4% | 4% | 5.9% | 4% | 4.8% | 4% | 4.8% | 2.6% | 4.8% | 1.8% |
| Jul 2026 | 21% | 14% | 10.4% | 6.3% | 5.1% | 4.2% | 4.2% | 5.1% | 4.2% | 4.2% | 3.4% | 3.4% | 2.8% | 7.7% | 1.5% |
| Aug 2026 | 21.2% | 14.2% | 10.8% | 5.2% | 5.2% | 4.2% | 4.2% | 6.3% | 5.2% | 5.2% | 3.5% | 4.2% | 2.8% | 3.5% | 1.9% |
| Sep 2026 | 28.5% | 12.8% | 8.1% | 5.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.8% | 2.5% | 2.5% | 2.1% |
IKEA and Crate & Barrel sell other things too, so only their searches that name this product count here, like “ikea sofa”.
How has the Crate & Barrel and IKEA comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Crate & Barrel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crate & Barrel’s share of searches among sofa brands in the United States moved from 4.5% to 4.7%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, IKEA’s share of searches among sofa brands in the United States moved from 12.3% to 12.8%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for United States sofa brands in September 2026?
2 changes
In September 2026, IKEA lost share of searches among sofa brands in the United States, from 14.2% to 12.8%.
Crate & Barrel’s share of searches among sofa brands in the United States has gained ground for 3 months in a row, from 4% to 4.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crate & Barrel’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crate & Barrel
1 branded search term
- crate and barrel sofa
IKEA
1 branded search term
- ikea sofa
Other head-to-heads among sofa brands
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