How popular isIKEA?
In September 2026, people searched for IKEA by name about 7.5 million times in the United States, a 22.1% increase from the previous year. These searches made up 7.9% of all United States standing desk brand searches, placing IKEA fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about standing desk brands, IKEA appeared in two of the five answers and was the fourth most recommended of the seven.
IKEA is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.
FlexiSpotShare of searches 39.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
UPLIFT DeskShare of searches 32.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
VariShare of searches 11.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
IKEAShare of searches 7.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
DeskyShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top standing desk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. IKEA is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- FlexiSpot1st
- UPLIFT Desk2nd
Branch3rd- IKEA4th
- Vari5th
Autonomous6th- Desky–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- FlexiSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- UPLIFT Desk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- IKEA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Branch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vari1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Autonomous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Desky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about standing desk brands
5 answers
Asked ChatGPT
“Which standing desk should I buy?”
Asked ChatGPT
“What are the best standing desk brands?”
Asked ChatGPT
“What is the best standing desk for a home office?”
Searched Google, AI Overview
“standing desk”
Searched Google, AI Overview
“best standing desk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which standing desk brands compete with IKEA?
Share of searches by month for FlexiSpot, UPLIFT Desk, Vari, IKEA, Desky, Autonomous. The figures are in the table below the chart.
View monthly share of searches table
| Month | FlexiSpot | UPLIFT Desk | Vari | IKEA | Desky | Autonomous | Branch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 33.7% | 15.1% | 8.2% | 4.5% | 3.7% | 1.1% |
| Nov 2025 | 41.9% | 28% | 12.5% | 6.9% | 5.6% | 3.7% | 1.3% |
| Dec 2025 | 38.3% | 31.4% | 14% | 7.7% | 4.2% | 3.4% | 1% |
| Jan 2026 | 36.2% | 29.6% | 16.2% | 8.8% | 4.8% | 3.2% | 1.2% |
| Feb 2026 | 34.8% | 34.8% | 12.7% | 8.5% | 4.6% | 3.1% | 1.4% |
| Mar 2026 | 37.3% | 30.5% | 13.6% | 9.1% | 5% | 3.3% | 1.2% |
| Apr 2026 | 34.9% | 34.9% | 12.8% | 8.5% | 4.7% | 3.1% | 1.1% |
| May 2026 | 37.3% | 30.5% | 13.6% | 9.1% | 5% | 3.3% | 1.2% |
| Jun 2026 | 38.6% | 31.6% | 11.5% | 9.4% | 4.2% | 3.4% | 1.2% |
| Jul 2026 | 38.6% | 31.6% | 11.5% | 9.4% | 4.2% | 3.4% | 1.2% |
| Aug 2026 | 36.5% | 29.9% | 13.4% | 10.9% | 4.9% | 3.2% | 1.2% |
| Sep 2026 | 39.6% | 32.4% | 11.8% | 7.9% | 4.3% | 2.9% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.6% | 49.5K | 0% | +3.1 points | |
| 2, held 2nd | 32.4% | 40.5K | 0% | +2.5 points | |
| 3, held 3rd | 11.8% | 14.8K | -18.2% | -1.5 points | |
| 4, held 4th | 7.9% | 9.9K | -33.1% | -3 points | |
| 5, held 5th | 4.3% | 5.4K | -18.2% | -0.6 points | |
| 6, held 6th | 2.9% | 3.6K | -18.2% | -0.4 points | |
| 7, held 7th | 1% | 1.3K | -18.8% | -0.1 points |
39.6%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +3.1 points.
32.4%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +2.5 points.
3.
Vari11.8%
Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
4.
IKEA7.9%
Held 4th. 9.9K estimated branded searches, -33.1% vs prior month. Share -3 points.
5.
Desky4.3%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
2.9%
Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
7.
Branch1%
Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.
IKEA sells other things too, so only its searches that name this product count here, like “ikea standing desk”.
Compare popularity between IKEA and its closest rivals
Every comparison with IKEA
27 comparisons
- IKEA vs Wayfair
- HomeGoods vs IKEA
- Ashley vs IKEA
- IKEA vs World Market
- IKEA vs Pottery Barn
- Bob's Discount Furniture vs IKEA
- Crate & Barrel vs IKEA
- IKEA vs Rooms To Go
- IKEA vs West Elm
- IKEA vs Living Spaces
- IKEA vs Kirkland's
- IKEA vs Raymour & Flanigan
- CB2 vs IKEA
- At Home vs IKEA
- Article vs IKEA
- IKEA vs Interior Define
- Anthropologie vs IKEA
- IKEA vs Joybird
- IKEA vs Maiden Home
- FlexiSpot vs IKEA
- IKEA vs UPLIFT Desk
- IKEA vs Vari
- IKEA vs Room & Board
- IKEA vs Sixpenny
- Desky vs IKEA
- Autonomous vs IKEA
- Branch vs IKEA
How has branded search demand for IKEA changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for IKEA in the United States rose from 6.2M to 7.5M.
- Across the 12 months ending September 2026, IKEA’s share of searches among standing desk brands in the United States peaked at 10.9% in August 2026 and was lowest at 6.9% in November 2025.
How did search popularity change for United States standing desk brands in September 2026?
6 changes
In September 2026, FlexiSpot gained share of searches among standing desk brands in the United States, from 36.5% to 39.6%.
In September 2026, UPLIFT Desk gained share of searches among standing desk brands in the United States, from 29.9% to 32.4%.
In September 2026, IKEA lost share of searches among standing desk brands in the United States, from 10.9% to 7.9%.
In September 2026, Vari lost share of searches among standing desk brands in the United States, from 13.4% to 11.8%.
In September 2026, Desky lost share of searches among standing desk brands in the United States, from 4.9% to 4.3%.
Estimated monthly branded searches for Autonomous in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are IKEA’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ikea
- ikea sofa
- ikea standing desk
Do you work for IKEA? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does IKEA compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Furniture retailers | 1st of 10 | 33.2% | Show ranking |
| Home decor retailers | 1st of 10 | 41.5% | Show ranking |
| Sofa brands | 2nd of 16 | 12.8% | Show ranking |
| Standing desk brands | 4th of 7 | 7.9% | Shown above |
Is IKEA your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.