Brandwave

How popular isVari?

In September 2026, people searched for Vari by name about 14,800 times in the United States, an 18.2% decrease from the previous year. These searches made up 11.8% of all United States standing desk brand searches, placing Vari third out of seven brands. When we asked both ChatGPT and Google AI Overviews about standing desk brands, Vari appeared in one of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Vari is the third most searched of 7 competitors and the fifth most recommended in AI answers.

  1. FlexiSpotShare of searches 39.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. UPLIFT DeskShare of searches 32.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. VariShare of searches 11.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. IKEAShare of searches 7.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. DeskyShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top standing desk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vari was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vari is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FlexiSpot1st
  2. UPLIFT Desk2nd
  3. Branch3rd
  4. IKEA4th
  5. Vari5th
  6. Autonomous6th
  7. Desky–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FlexiSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UPLIFT Desk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IKEA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Branch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vari1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Autonomous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Desky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about standing desk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which standing desk brands compete with Vari?

Vari against standing desk brands in the United States, by month

Share of searches by month for FlexiSpot, UPLIFT Desk, Vari, IKEA, Desky, Autonomous. The figures are in the table below the chart.

View monthly share of searches table
MonthFlexiSpotUPLIFT DeskVariIKEADeskyAutonomousBranch
Oct 202533.7%33.7%15.1%8.2%4.5%3.7%1.1%
Nov 202541.9%28%12.5%6.9%5.6%3.7%1.3%
Dec 202538.3%31.4%14%7.7%4.2%3.4%1%
Jan 202636.2%29.6%16.2%8.8%4.8%3.2%1.2%
Feb 202634.8%34.8%12.7%8.5%4.6%3.1%1.4%
Mar 202637.3%30.5%13.6%9.1%5%3.3%1.2%
Apr 202634.9%34.9%12.8%8.5%4.7%3.1%1.1%
May 202637.3%30.5%13.6%9.1%5%3.3%1.2%
Jun 202638.6%31.6%11.5%9.4%4.2%3.4%1.2%
Jul 202638.6%31.6%11.5%9.4%4.2%3.4%1.2%
Aug 202636.5%29.9%13.4%10.9%4.9%3.2%1.2%
Sep 202639.6%32.4%11.8%7.9%4.3%2.9%1%

  1. 1.FlexiSpot

    39.6%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.UPLIFT Desk

    32.4%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Vari

    11.8%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. 4.IKEA

    7.9%

    Held 4th. 9.9K estimated branded searches, -33.1% vs prior month. Share -3 points.

  5. 5.Desky

    4.3%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  6. 6.Autonomous

    2.9%

    Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  7. 7.Branch

    1%

    Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

IKEA sells other things too, so only its searches that name this product count here, like “ikea standing desk”.

Compare popularity between Vari and its closest rivals

Every comparison with Vari

6 comparisons

How has branded search demand for Vari changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vari in the United States fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Vari’s share of searches among standing desk brands in the United States decreased from 15.1% to 11.8%.
  • Across the 12 months ending September 2026, Vari’s share of searches among standing desk brands in the United States peaked at 16.2% in January 2026 and was lowest at 11.5% in June 2026.

How did search popularity change for United States standing desk brands in September 2026?

6 changes

  1. In September 2026, FlexiSpot gained share of searches among standing desk brands in the United States, from 36.5% to 39.6%.

  2. In September 2026, UPLIFT Desk gained share of searches among standing desk brands in the United States, from 29.9% to 32.4%.

  3. In September 2026, IKEA lost share of searches among standing desk brands in the United States, from 10.9% to 7.9%.

  4. In September 2026, Vari lost share of searches among standing desk brands in the United States, from 13.4% to 11.8%.

  5. In September 2026, Desky lost share of searches among standing desk brands in the United States, from 4.9% to 4.3%.

  6. Estimated monthly branded searches for Autonomous in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Vari’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vari’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • varidesk

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How the Brand Demand Index is measured

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