Brandwave

FlexiSpot vs Vari:Which is more popular?

In September 2026, FlexiSpot had more branded searches than Vari among standing desk brands in the United States. FlexiSpot had about 49,500 branded searches, while Vari had 14,800. FlexiSpot made up 39.6% of all standing desk brand searches we track, and Vari accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about standing desk brands, FlexiSpot appeared in all five answers and Vari in one. FlexiSpot was mentioned before Vari in every answer.

Among standing desk brands in the United States in September 2026

Who do people search for more?

FlexiSpot, about 3 searches for every 1 for Vari

FlexiSpot 49.5K searchesVari 14.8K searches

Who does AI mention more?

FlexiSpot, mentioned in every answer we collected

FlexiSpot in 5 of 5Vari in 1 of 5

Who does AI recommend more?

FlexiSpot, named ahead of Vari in every answer

FlexiSpot first in 4Vari never first

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Top standing desk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FlexiSpot appeared in all five answers. Vari was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. FlexiSpot was listed before Vari in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FlexiSpot1st
  2. UPLIFT Desk2nd
  3. Branch3rd
  4. IKEA4th
  5. Vari5th
  6. Autonomous6th
  7. Desky–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FlexiSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UPLIFT Desk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IKEA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Branch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vari1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Autonomous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Desky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about standing desk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is FlexiSpot or Vari more popular in search?

This chart shows how often people search Google for FlexiSpot and Vari by name. Each line represents a brand's share of searches for all seven standing desk brands we track, month by month, from searches in United States.

FlexiSpot and Vari among standing desk brands in the United States, by month

Share of searches by month for FlexiSpot, Vari. The figures are in the table below the chart.

View monthly share of searches table
MonthFlexiSpotUPLIFT DeskVariIKEADeskyAutonomousBranch
Oct 202533.7%33.7%15.1%8.2%4.5%3.7%1.1%
Nov 202541.9%28%12.5%6.9%5.6%3.7%1.3%
Dec 202538.3%31.4%14%7.7%4.2%3.4%1%
Jan 202636.2%29.6%16.2%8.8%4.8%3.2%1.2%
Feb 202634.8%34.8%12.7%8.5%4.6%3.1%1.4%
Mar 202637.3%30.5%13.6%9.1%5%3.3%1.2%
Apr 202634.9%34.9%12.8%8.5%4.7%3.1%1.1%
May 202637.3%30.5%13.6%9.1%5%3.3%1.2%
Jun 202638.6%31.6%11.5%9.4%4.2%3.4%1.2%
Jul 202638.6%31.6%11.5%9.4%4.2%3.4%1.2%
Aug 202636.5%29.9%13.4%10.9%4.9%3.2%1.2%
Sep 202639.6%32.4%11.8%7.9%4.3%2.9%1%

How has the FlexiSpot and Vari comparison changed over the last 12 months?

3 findings

How did search popularity change for United States standing desk brands in September 2026?

2 changes
  1. In September 2026, FlexiSpot gained share of searches among standing desk brands in the United States, from 36.5% to 39.6%.

  2. In September 2026, Vari lost share of searches among standing desk brands in the United States, from 13.4% to 11.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FlexiSpot’s and Vari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FlexiSpot

1 branded search term

  • flexispot

Vari

1 branded search term

  • varidesk

How the Brand Demand Index is measured

Other head-to-heads among standing desk brands

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