Brandwave

How popular isADT?

In September 2026, people searched for ADT by name about 302,000 times in the United States, an 18.2% decrease from the previous year. These searches made up 0.91% of all United States medical alert system searches, placing ADT eighth out of nine systems. When we asked both ChatGPT and Google AI Overviews about medical alert systems, ADT appeared in two of the five answers and was the eighth most recommended of the nine.

Search and AI answers in September 2026

ADT is the eighth most searched of 9 competitors and the eighth most recommended in AI answers.

  1. Life AlertShare of searches 65.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Medical GuardianShare of searches 19.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Bay Alarm MedicalShare of searches 5.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. MobileHelpShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. ADTShare of searches 0.91%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

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Top medical alert systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ADT was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ADT is the eighth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Medical Guardian1st
  2. Bay Alarm Medical2nd
  3. MobileHelp3rd
  4. LifeFone4th
  5. LifeStation5th
  6. Lifeline6th
  7. Lively7th
  8. ADT8th
  9. Life Alert–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Medical Guardian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bay Alarm Medical5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MobileHelp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LifeFone3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lifeline2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LifeStation2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ADT2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lively1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Life Alert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about medical alert systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which medical alert systems compete with ADT?

ADT against medical alert systems in the United States, by month

Share of searches by month for Life Alert, Medical Guardian, Bay Alarm Medical, MobileHelp, Lifeline, ADT. The figures are in the table below the chart.

View monthly share of searches table
MonthLife AlertMedical GuardianBay Alarm MedicalMobileHelpLifelineLifeStationLivelyADTLifeFone
Oct 202565.5%16.1%5.9%3.9%3.1%2.1%1.6%1.1%0.72%
Nov 202563%18.9%5.6%3.7%3%2%1.7%1.1%0.85%
Dec 202566.5%16.3%6%3.2%2.6%2.1%1.5%1.1%0.65%
Jan 202665.6%16.1%5.9%3.9%2.5%2.6%1.6%1.1%0.64%
Feb 202667.6%16.6%4.9%3.3%2.6%2.2%1.3%0.94%0.54%
Mar 202666.5%16.3%4.9%4%2.6%2.6%1.4%1.2%0.53%
Apr 202663.2%19%5.6%3.8%2.7%2.5%1.6%1.1%0.5%
May 202663.4%19%5.7%3.8%2.2%2.5%1.5%1.3%0.62%
Jun 202663.4%19%5.7%3.8%2.5%2.5%1.6%1.1%0.51%
Jul 202663.6%19.1%5.7%3.8%2.5%2.1%1.6%1.1%0.62%
Aug 202666.8%16.4%6%4%2.1%1.8%1.4%0.93%0.65%
Sep 202665.2%19.5%5.8%2.6%2.3%1.7%1.2%0.91%0.63%

  1. 1.Life Alert

    65.2%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Medical Guardian

    19.5%

    Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +3.1 points.

  3. 3.Bay Alarm Medical

    5.8%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.MobileHelp

    2.6%

    Held 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -1.4 points.

  5. 5.Lifeline

    2.3%

    Held 5th. 3.2K estimated branded searches, +10.3% vs prior month. Share +0.2 points.

  6. 6.LifeStation

    1.7%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Lively

    1.2%

    Held 7th. 1.7K estimated branded searches, -8.5% vs prior month. Share -0.1 points.

  8. 8.ADT

    0.91%

    Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.LifeFone

    0.63%

    Held 9th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ADT and its closest rivals

Every comparison with ADT

15 comparisons

How has branded search demand for ADT changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ADT in the United States fell from 370K to 302K.
  • Across the 12 months ending September 2026, ADT’s share of searches among medical alert systems in the United States held steady, from 1.1% to 0.91%.

How did search popularity change for United States medical alert systems in September 2026?

6 changes

  1. In September 2026, Medical Guardian gained share of searches among medical alert systems in the United States, from 16.4% to 19.5%.

  2. In September 2026, Life Alert lost share of searches among medical alert systems in the United States, from 66.8% to 65.2%.

  3. In September 2026, MobileHelp lost share of searches among medical alert systems in the United States, from 4% to 2.6%.

  4. LifeStation’s share of searches among medical alert systems in the United States has lost ground for 3 months in a row, from 2.5% to 1.7% in September 2026.

  5. Estimated monthly branded searches for Lifeline in the United States fell 25.6% over 12 measured months, from 4.3K to 3.2K in September 2026.

  6. Estimated monthly branded searches for Lively in the United States fell 21.1% over 12 measured months, from 2.2K to 1.7K in September 2026.

How are ADT’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ADT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adt
  • adt health
  • adt medical alert

Do you work for ADT? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ADT compete?

ADT is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home security companies1st of 843.8%Show ranking
Medical alert systems8th of 90.91%Shown above
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Is ADT your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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